Tag: Toyota

By on July 13, 2010

People “familiar with the findings” of NHTSA’s investigation into unintended acceleration in Toyotas tell the WSJ [sub] that after studying “dozens” of black boxes, the DOT has

found that at the time of the crashes, throttles were wide open and the brakes were not engaged… The results suggest that some drivers who said their Toyota and Lexus vehicles surged out of control were mistakenly flooring the accelerator when they intended to jam on the brakes.

Really? Could it be true? It wasn’t cosmic rays or a ghost in the machine causing vehicles to run completely out of control? We’re shocked. Shocked, we tell you.

(Read More…)

By on July 12, 2010

The Toyota acceler-gate provides for extra work for the nation’s sharpest brainiacs – on both sides of the Pacific. In the U.S. , the Academy of Science has been recruited by the NHTSA. Meanwhile in Japan,  Toyota drew on the expertise of Union of Japanese Scientists and Engineers (JUSE). Today,  four experts appointed by JUSE presented the result of their review of Toyota’s quality assurance. In one short sentence: (Read More…)

By on July 11, 2010

Two news items are unnerving Japan today: The ruling DPJ party seems to be heading towards a solid defeat at the upper house elections. And Volkswagen has lost all respect for the Japanese competition. The enemy Volkswagen now fears most is – dou shiyou – (Read More…)

By on July 10, 2010

Not two kinds. Not two types. Two. As in what’s sitting in your two car garage. In what must be the eclipse of brazenness, Tesla announced that “on Friday it signed a memorandum of understanding with Japanese automaker Toyota Motor Corp to deliver two electric vehicles to the world’s largest automaker by the end of month.” And then they sent the press release for that momentous event to all wire services, including Reuters. (Read More…)

By on July 6, 2010

Like GM’s infamous “payback” commercial, this Toyota ad walks right up to the point of a big lie, allowing the viewer to believe something while they’re actually being told something subtly different. Toyota never says “we spend a million dollars every hour on safety-related technology,” but they sure make you want to believe it. In reality, the “million dollars every hour” represents Toyota’s global R&D budget, some undisclosed portion of which is spent on safety-related technology. Toyota’s explanation of this intentionally confusing claim, after the jump.
(Read More…)

By on July 6, 2010

Toyota’s having some pretty rotten luck recently. First was “acceler-gate”, the mass hysteria of how Toyota cars were going out of control and murdering innocent people. Then came stories of people blaming Toyota cars for accidents, when in reality it was the driver’s fault (or in the case of Jim Sikes, a scam). You would have thought this would pour oil over troubled waters for Toyota, right? Nope. The malaise continued. Then came the public humiliation of the senate hearings. Did anybody in the media point out the conflict of interest for the senate? Well, if they did, nobody listened. So, while Toyota is fire fighting in North America and is having a bit of a rough time in Europe, at least things are OK in Australia. A market where Toyota  dominated for 5 years. Well… (Read More…)

By on July 1, 2010

Despite struggling with a recall scandal early this year, Toyota has held on for a 10 percent sales increase in the first half of 2010. Of course, that achievement had a cost, namely a huge first-half binge on incentives. Now that Toyota is dialing back the spiffs, its sales are becoming downright flaccid, expanding only 7 percent in a June that saw 11 percent market growth. That means Toyota is slowly falling behind, now that it no longer has either an untouchable reputation or record incentives. Old standbys like the Camry and Corolla may have increased, but only to the tune of single digit growth. Meanwhile, Lexus, Scion and Toyota cars performed worse than June of 2009, leaving trucks to bring Lexus and Toyota sales up into the low double digits. Toyota’s hybrids sold 14,639 units, despite a decline in Prius sales, which still make up the bulk of Toyota’s hybrid sales. Toyota has not published fleet or retail numbers. Full volume numbers after the jump.

(Read More…)

By on July 1, 2010

Pre-recall, Toyota was the company to emulate. It was very profitable, its business and production model was the envy of the world (with Lexus-owning Alan Mulally praising it) and it had an iron grip on quality and reliability (even though Honda could have had that title). Then came “acceler-gate”. Customers were petrified their Toyotas would creep out of their garages and run them down in the middle of the night. The government held numerous show trials senate hearings to give the illusion that it was protecting the American people from the nasty foreigners. Only an outcast few questioned the fact that the hearings were conducted by an entity which held significant stakes in two of Toyota’s competitors. If you think about it, is like going to trial on a murder charge and the judge and jury are made up of members of the victim’s family. Yes, it looked like Toyota was down and out. Then, something amazing happened. The ABC News’ “story” on Toyota acceleration was found to be a fake. Customers’ accounts of Toyotas going wild were exposed as lies and some countries stuck by Toyota. So after this roller-coaster ride, was else could happen? Well… (Read More…)

By on June 30, 2010

Two weeks in a minivan with three kids? There but for the grace of god goes this childless 20-something. Luckily our man Karesh is made of sterner stuff, and was happy to put the 2011 Toyota Sienna through its real-world, families-are-no-place-for-the-weak paces. Here, in pictures, are some of his impressions.

By on June 30, 2010

My in-laws live in an Arkansas county that only received its first traffic light in the late 1990s. So it goes without saying that there’s no major airport nearby. Pay airfare for six then still need to rent a three-row vehicle and drive for a few hours? We simply drive the full 800 miles. Extend the route to include Nashville, Memphis, and Chicago, and could there be a better way to test the redesigned 2011 Toyota Sienna?

(Read More…)

By on June 30, 2010

So Tesla lost $30m last quarter. Do you know who made $20m in profits on Tesla in one day? (Read More…)

By on June 28, 2010

If anybody harbored plans to kick Toyota in the shins and topple them from their top spot as the world’s largest automaker: Well, it didn’t work. Wags all over the world were predicting the worst for Toyota, but the numbers tell a totally different story. In the first five months of 2010, all units of Toyota produced 55.1 percent more cars worldwide than in the same period of 2009. The following table speaks for itself.

(Read More…)

By on June 27, 2010


As much as it pains me to admit it, Ford is a company to be admired. When bailouts were handed around like doobies in the Summer of Love, they didn’t partake (argue that point amongst yourselves, but you know what I mean). Their cars are interesting (to say the least) and their reliability is now being thought of in the same vein as Toyota, Honda and Hyundai. All of this is down to one man, Mr Alan “I bet you wish to made me CEO now! Eh, Boeing?!” Mulally. He put forward a vision of Ford divisions and subsidiaries working together to create a global product. He pared down the extraneous brands. He put the axe to Mercury and he didn’t need a bankruptcy to do it. In short, Mr Mulally has done well at Ford. The question is how well? (Read More…)

By on June 25, 2010

Toyota will supply small Subarus to Fuji Heavy, so that Fuji Heavy and Subaru can focus on midsize cars. According to information developed by The Nikkei [sub], “Toyota and Fuji Heavy intend to release a jointly developed sports car under their respective brands as early as the end of 2011.” If the Nikkei has its stuff together, then we might finally see the often delayed FT-86 next year. As a Toyota and a Subaru. (Read More…)

By on June 24, 2010

Hybrids are flying off the lots in Japan, with Toyota’s Prius leading the charts for the 12th month in a row. Before, that spot was taken by another hybrid, the Honda Insight. In the Battle of the Hybrids, Honda introduces a fighter that hits below the belt, at the wallet: Honda will launch a hybrid in Japan that will cost around $17,000 in today’s dollars, “making it the most affordable hybrid in Japan,” The Nikkei [sub] says. The Nikkei sees a hybrid price war erupting in Japan. (Read More…)

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