I’m not actually that cynical a person. Honestly. I want to see the best in everything, but 9 times out of 10, my cynical side is normally proven right. So, pardon me as I cast a caustic eye at the following lines.

Milwaukee’s WISN reports that a Myrna Marseilles crashed her 2009 Toyota Camry into a wall of a YMCA in her hometown Sheboygan Falls, Wis., while she was trying to park the car. “All of a sudden, there was this very loud noise and the car shot forward and hit the wall,” Miss Marseilles said. “There wasn’t time to think what I might do because the car was zipping toward the building.” (Read More…)

While others have a bit prematurely called for a Toyota death-watch, we’ve been following the story of comeback kid Toyota for a while. In Japan, ToMoCo’s production, domestic sales, and exports are solidly up. In the U.S.A., where Toyota had taken the biggest recall-pummeling, Edmunds predicted a 37.1 percent rise over March 2009. Looks like their crystal ball is in fine shape. Expect Toyota to surprise when March numbers come out. (Read More…)

Not only does Public Radio’s This American Life take on one of the most fascinating stories in the auto industry this week, they also give a big shout-out to TTAC’s readers at the end. That means you! Don’t miss this story, if only to have your mind blown by just how big of a party the Fremont, CA, plant was back in the “good old days.”

A few weeks ago, we reported that the commerce bureau and consumer protection committee of China’s Zhejiang Province’s called on Toyota to compensate drivers for costs stemming from its recall of the RAV4. The bureau wanted that Toyota supplies loaner cars while the RAV4 is in the shop (Toyota says the reflash takes 30 minutes.) The Chinese also suggested that Toyota compensates drivers for gasoline and other expenses involved in bringing cars back to dealerships. At the time, Toyota had a polite “no thanks,” for the request. Now, Toyota changed their minds. They will pay. (Read More…)

There is a new Japanese bride on the Match.com equivalent of the international auto business. It’s Mazda. Despite pronouncements that Mazda’s “strategic alliance with Ford will remain unshaken” (as uttered at a Monday press conference by Mazda Executive VP Masaharu Yamaki,) everybody who knows the business knows: The bloom is off the rose between Mazda and Ford. What’s more, Mazda is on the prowl to do some nampa with another potent partner. Who will it be? (Read More…)

If you, dear reader, had expected (or, perish the thought, hoped) that SUA hype and rapid fire recalls would bring Toyota down, then stop reading immediately. What follows will not be good for your circulatory system. (Read More…)

Despite their huge drive to wring every last drop of mileage out of the ICU, with new direct injection engines and idling stop function for all cars, Mazda will not stand around idle while the rest of the world is hyper to jump on the hybrid bandwagon. In 2013, Mazda wants to introduce a midsize hybrid. And out of what hat did they pull that Flemish Giant of a rabbit? As predicted by our resident sage Cammy Corrigan, the essential gadgetry comes courtesy of Toyota. (Read More…)

Japan’s Mag-X [via Autoten] brings us this rendering of a Toyota low-cost car, said to be planned for a 2012 launch in India’s hot-hot entry-level car market. Expected to weigh about 1,322 lbs, Toyota’s Tata Nano-fighter is said to have an 800cc two-cylinder engine mounted out back (alá Nano).

(Read More…)

Nearly a month ago, Toyota’s Jim Lentz was asked by National Public Radio about the then-new “shim fix” for sticky accelerator pedals.

NPR asked: “if I’m a Toyota owner subject to this recall and I say ‘I don’t want a repaired accelerator pedal, I want a new one.’ Is that an option?” To which Lentz replied: “it will be looked at on a case-by-case basis.” When NPR asked for Lentz to clarify what he meant by “case-by-case basis,” he said “It’s really up to… between the dealer and the customer. We would like to see customers get this fix done with the precision cut steel bar and see how that is. I think the customers are going to be very satisfied with overall quality of the pedal and the feel of the pedal.”

At the time, this was interpreted as a not-so-great sign for Toyota’s “precision cut” shim fix. Reinforcing the impression that some might not be happy with the fix, a Toyota memo to dealers has surfaced today at the AP [via Google], which requests that:

If a customer is not satisfied with the operation and/or the feel of the accelerator pedal after the reinforcement bar has been installed, please assist us by assuring a replacement pedal is provided at no charge to these customers

Which makes us wonder: is there anyone out there who has had the shim fix done to their recalled Toyota only to have the problem reoccur? Has anyone requested a replacement pedal instead of the shim fix, and had a Toyota dealer turn you down? Toyota is probably playing it safe by asking dealers to provide new pedals, but we’re cant help but wonder why they would cast suspicion on the shim fix this way. Any ideas?

Despite having their hands full with recalls, class action suits, Prius hoaxers and gold diggers, Toyota is not falling into deep depression. To the contrary, they think demand in 2010 will be higher than originally planned. And they ramp up their production to meet the demand. (Read More…)

At long last, police in Harrison, NY, agree with NHTSA findings that “driver error caused the crash of a Toyota Prius in this New York suburb,” says the Wall Street Journal. The converted Harrison police chief would even drive a Prius. (Read More…)

Toyota currently has only five Vice Presidents. Soon, they’ll have a sixth.  According to The Nikkei [sub], Toyota HQ in Japan will install a new VP “in response to the increased workload in dealing with the recent massive global recalls of its vehicles.”

Apparently, Toyota is planning for the long term.

Japan’s auto industry is slowly putting its toes back into the Iraqi quicksand. Their stalking horse is Sumitomo, which established the first office of a Japanese company in Iraq since the U.S.-led invasion of 2003, The Nikkei [sub] reports. The office is in the business center at Baghdad’s international airport, surrounded by American military facilities. They’ll build the world’s most heavily guarded workshop. (Read More…)

“If we lose that case, we will lose heavily” said Toyota in Delhi’s High Court. The judges had no sympathy for Toyota’s pleadings. Their decision might impact seriously on Toyota’s plans to market the Prius in 40 countries worldwide. As if Toyota doesn’t have enough problems with recalls and class action suits, now this: (Read More…)

“Leading San Francisco product liability attorney, Mary Alexander states if you or a loved one has been injured or killed due to stuck accelerator pedals, break issues, or steering problems prompted by a defective Toyota vehicle, you may have a product liability claim that would entitle you to compensation for your injuries and damages.”

(Read More…)