Ever since Toyota’s recent problems hit “frenzy” level on our mainstream media monitoring system, speculation has been rampant that some mysterious electronic problem was at the root of the unintended acceleration scandal. We’ve been wary of jumping on the “ghost-in-the-machine” bandwagon, for a number of reasons, chief among which is the fact that it seems to be the product of an inability to explain specific instances of unintended acceleration, rather than hard evidence. Given that unintended acceleration occurs at the intersection of man and machine, good old-fashioned human error is an easier assumption than mystery software errors. Given the worrying results of our Toyota gas pedal analysis, we’ve been content to explain the situation on a combination of pedals, mats and human error. But now ABC News may just have the first positive evidence of an electronic problem that could explain the mystery behind Toyota’s unintended acceleration problem. Dave Gilbert of Southern Illinois University has found that it’s possible to cause unintended acceleration without it triggering an error code that might give some kind of clue as to its cause. Combined with our finding that Toyota actively conceals data from its black box data recorders (out of line with standard industry practice), this could be some of the first positive evidence that there’s more to the “ghost in the machine” theory than mere panic-driven speculation.

The social media blog Mashable has an interesting theory: Toyota’s recall woes might actually be good (gasp) good for the brand. To back up this astonishing claim, they offer two premises, based on online social media data:

The first is that the increased number of conversations about Toyota are building greater awareness for the brand even though many of the mentions may be negative. While this may seem unusual, the fact that people are talking about the brand a lot more and sometimes in a neutral light (not just negatively) is increasing its exposure. More people are talking about Toyota than any other brand these days. And they’re talking about the recalls, but also the fixes being provided by the dealerships too. And some of the consumers are probably coming to the defense of the brand too. Maybe there is some truth to the adage that there’s no such thing as bad publicity after all.

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Even if Toyota hadn’t antagonized the ruling party, its congressional hearings would have been a posture-fest anyway. Congress can’t do much about Toyota’s recent behavior besides name, shame and tell the NHTSA to do a better job next time. Sure, the lights and cameras of congressional theater might get Akio Toyoda to sweat a little, but with an ever-increasing number of civil suits pending, criminal investigations are the real cause for concern. A New York federal grand jury has subpoenaed “certain documents related to unintended acceleration of Toyota vehicles and the braking system of the Prius,” reports the LA Times. Both Toyota and its US sales division were also targeted by an SEC subpoena, requesting similar documents, including details of the company’s disclosure policy. If either of these criminal cases move forward, those pending civil suits could grow a much more powerful set of legs.

UAW members protest a Modesto, CA Toyota dealer, as part of the union’s wider effort to punish Toyota for its decision to shut down the NUMMI factory in nearby Fremont [via the Modesto Bee]. “We are not telling people not to buy Toyota products,” explains one worker. “We’re telling people that Toyota needs to be a responsible corporation and keep jobs in California.” And though there couldn’t be a better time to blame Toyota for just about anything, the NUMMI plant was closed because GM ditched the joint venture during its bankruptcy and government bailout. Toyota, like GM, was faced with overproduction in the US market, and because GM had pulled out of NUMMI, the plant was an obvious candidate for closure. So really, these protesters would have some sinister version of GM’s logo on their sign if they were really interested in fairly assigning blame for the NUMMI shutdown. However, their UAW pension fund owns 17.5 percent of GM, so simply blaming Toyota is a lot more convenient. Especially since Toyota is already attracting so much well-deserved (if wholly-unrelated) negative media attention.

State Farm has been a thorn in Toyota’s side since congress geared up to investigate its recall problems. First, the insurance firm disclosed that it had warned the NHTSA of the prevalence of unintended acceleration (UA) in Toyota models back in 2007, then this past weekend, it clarified that it had actually warned the NHTSA of problems back in 2004. All this has added to the perception that Toyota somehow bought the NHTSA’s cooperation in concealing its UA problem, a perception that is accelerating tensions leading up to Akio Toyoda’s capitol hill testimony. Ironically, Toyota took measures to fight its image as a lobbyist-happy Washington manipulator by… hiring more lobbyists. Unfortunately for Toyota, the Legal Times blog reports that one of its recently-hired K-street reinforcements (Quinn Gillespie) had something of a conflict of interest that QG spokesfolks describe as:

another, long-standing client of the firm was in a position adverse to Toyota in connection with certain matters relating to the company’s recall of some of its vehicle lines

A quick look at QG’s client list reveals only one likely candidate: State Farm Insurance. As a result of the conflict, Quinn Gillespie has terminated its deal with Toyota. According to regulatory filings, Toyota paid QG $30,000 for six weeks of work, during which time it lobbied on “issues related to the vehicle recall, as well as proposed reform of the financial regulatory system.”

We at TTAC pride ourselves as “equal snarkiness journalists”. We don’t care if you’re GM, Toyota, Honda, Hyundai, Fiat or anyone else. You try to pull the wool over our eyes, we’ll strike back with the truth you’re trying to hide. Likewise, not only are we journalists, we are also humans and as such we have our own brands and marques which we are partial to. Anyone who’s ever read my posts and articles (and not just to comment on my regional grammar and spelling) will know that I like, very much, Toyota and Jaguar cars. But that matters not a jot today. I am a blogger and an impartial one at that, so when I say this next article pains to me write, trust me, it PAINS me!

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Ah, political spectacle. When Detroit’s CEOs took the stand at congressional hearings over a year ago, the main browbeating bullet point wasn’t the decades of mismanagement and greed, but the fact that Messrs. Wagoner, Mullaly and Nardelli had taken separate corporate jets to the festivities. The lesson: convenient focal points for anger always trump the complexity of a substantive dressing-down. And as congress gears up to grill Toyota’s CEO, the Japanese automaker has given congress just the thing to sharpen its collective knife against: an honest opinion. One document [via Politico PDF here] briefing Toyota USA boss Yoshi Inaba for the hearings, reveals that Toyota believe the current administration is “activist” and that “not industry-friendly.” True or false, this document sets up an adversarial relationship between Toyota and the majority party going into the hearings. Which would be bad enough if Toyota hadn’t also handed over evidence, already leaked by the Oversight committee, indicating that it balances recall costs against risks and lobbies the government in its own interest. On its own, this evidence might be merely embarrassing, but having slighted the Democrats, news that Toyota treats recalls like a business has become prima facie evidence in the (increasingly political) case against the Japanese automaker.

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Akio Toyoda is spending the weekend in Japan, being prepped for his appearance in front of the modern day version of the tribunal of the Spanish Inquisition, better known as a Congressional Hearing.

According to Reuters, and as suggested by TTAC,  Toyoda “is likely to undergo intense preparation. Toyota may hire lawyers to drill him with mock questions, one consultant said. A company source said it had not yet been decided whether Toyoda would speak in Japanese or English, but the company has already contacted some translation companies.”

The weekend drill was interrupted by the news that State Farm had informed the NHTSA as early as February 27, 2004, that the insurance company had five claims of unwanted acceleration in the 2002 Lexus ES 300 during the previous 12 months. Reuters broke the story, writing “the insurer said earlier this month it had contacted the National Highway Traffic Safety Administration in late 2007. However, prompted by the public interest in Toyota, the insurer reviewed its records again and has now found that it contacted safety regulators initially in 2004.” All hell broke loose … (Read More…)

Akio Toyoda is getting a crash course in cross-cultural studies, while he is preparing for his appearance on The Hill this coming Wednesday. Toyota already uncovered the time-tested Washington axiom: “We will fight it tooth and nail, but if we can’t stop it, we might as well dress for it.”

Saturday morning’s Nikkei [sub] greets its readers with the message that “Akio Toyoda’s appearance before Congress on Wednesday could be a chance for the embattled automaker to win back consumer trust in the U.S.”

Hedging a risky bet, the Nikkei adds: “But a poor performance could further undermine its reputation.” To avoid the latter, Toyoda is preparing to counter a three-pronged attack. (Read More…)

This was a rough night and day for Akio Toyoda, chief of the fishtailing Toyota. At around midnight, Tokyo time, the news reached Toyoda-sama that the Honorable Edolphus Towns (D., N.Y.), chairman of the House Oversight and Government Reform Committee, had formally invited him for a visit on the hill.

This had followed a Japanese version of the “he loves me – he loves me  not – he loves me.” It was made even more interesting by the botanical truism that the cherry blossom only has five petals to pick. Here, the chronicle of the deflowering … (Read More…)

At the Wednesday press conference in Tokyo, Toyota slipped in the remark that they “will more actively use on-board event data recorders, which can, in the event of a malfunction, provide information necessary for conducting such activities as technological investigations and repairs.”

This remark was widely overlooked. It should not have been.

Five days before, the Wall Street Journal had written:

“The safety problems that have engulfed Toyota Motor Corp. are focusing renewed attention on one of the most controversial components in an automobile: the black box. The box, officially called an “event data recorder,” is a small, square, virtually indestructible container akin to those found on commercial airplanes. Tucked inside the dash or under the front seats of most newer vehicles, it records vehicle and engine speeds as well as brake, accelerator and throttle positions and other data that can help determine the causes of accidents.”

If there would have been such a black box in the Toyotas that had crashed, it would have been easy to read out whether the foot was on the gas or on the brake. Guess what: Toyota has this box. It had been in many of the crashed vehicles, says the Wall Street Journal: (Read More…)

There is widespread public concern regarding reports of sudden unintended acceleration in Toyota motor vehicles.  There appears to be growing public confusion regarding which vehicles may be affected and how people should respond.  In short, the public is unsure as to what exactly the problem is, whether it is safe to drive their cars, or what they should do about it.  To help clarify this situation, I am inviting you to testify…

House Oversight Committee Chair Edolphus Towns invites Akio Toyoda down to DC for an evening of under-oath testimony and light refreshments. According to the NY Times, Toyoda has said he “would consider” dancing the Potomac two-step “if he receives a formal invitation, which none of the committees have issued.” Consider yourself officially invited, Mr Toyoda. We’ll start making the popcorn.

Toyota is getting in big kuso (doo-doo) back home.

Up until now, the company could do no wrong. Largest company in Japan. Largest employer. Provided income to countless publishing houses that printed books about the Toyota Way.

Now, Toyota is being blamed for Japan’s falling reputation abroad, political difficulties, and just about everything including the bad weather (it snowed this morning in Tokyo,) and the falling GDP. (Read More…)

When the Toyota recall debacle kicked off, there were two types of reactions from their competitors. There were the ones who went after Toyota customers like a Catholic priest after a choir boy. And then, there was the “we are taking the high road” brood. Franco-Japanese Nissan were a part of the “we are way above this” bunch. They confirmed that they wouldn’t be introducing programs to woo Toyota customers. Who would want a Nipponese cannibalisation in the far abroad?

Somebody must have missed the memo. (Read More…)

Everybody promised this would not be a repeat of the Japan bashing of the 80s. But when the DetN starts outing lawmakers and administrators in DC for driving Toyotas, then it’s open season. Let them dawgs out …

“The vaunted Toyota Prius is everywhere in Washington,” reports the breathless Detroit News after exhaustive traffic analysis. (Read More…)