When a Japanese company NFSWs up in a big way, it is customary that the CEO says “honto ni moshiwake arimasen” (“I am deeply, seriously sorry”) in front of running cameras, takes a very deep bow and exits stage left, not to be seen or heard of anymore while someone else takes his job . That’s just the way Nipponese crisis management works.
Not so at Toyota. (Read More…)
Kudos to Edmunds Inside Line for throwing up pictures of two Toyota gas pedal assemblies. The recalled unit, made by CTS, is shown above in a 2010 Camry. The non-recalled Denso-produced unit is after the jump.
Staff from the House Energy and Commerce Committee met with representatives from Toyota yesterday, reports Automotive News [sub], as Congress wades into the Toyota recall debacle. According to a letter from the Energy and Commerce Committee to NHTSA administrator David Strickland and Toyota North America Boss Yoshimi Inaba [letters available in PDF format here], the discussions with Toyota were characterized as “helpful,” but that “it left important questions unanswered, including when Toyota learned about this serious safety defect and what actions the company took to investigate and resolve the hazard.” Hearings have been scheduled for February 25, and the Committee’s letter to Inaba requests disclosure of all internal communication related to to the production shutdown, among other company documents.
Toyota’s recall of 2m vehicles in Europe isn’t doing much to clarify the chaos surrounding the unintended acceleration panic that is enveloping the company. Eight models are being removed from Europe’s roads, including Auris, Avensis, Aygo, Corolla, iQ, RAV4, Verso and Yaris. The fact that two of these models (iQ and RAV4) are built exclusively in Japan (European Corollas are built in Japan and South Africa), seems to suggest that the problem is not limited to gas pedal assemblies supplied by CTS, which has been blamed for the US recall. The other models are built in France (Yaris), Turkey (Auris, Verso), the Czech Republic (Aygo) and the UK (Avensis, Auris). According to Automotive News [sub], the recall affects these models built between Feb. 2005 and this month, even though
Toyota lengthened the arm of the friction lever and changed its materials on all vehicles produced in Europe using the subject accelerator pedals starting in mid-August 2009
Curiouser and curiouser…
The ongoing kerfluffle over Toyota’s recall of over 2m vehicles for a gas pedal defect which (allegedly) caused unintended acceleration has caught much of the automotive media flat-footed. How could it be, many have wondered, that the automaker most associated in the US market with the concept of quality has slipped so badly? As TTAC’s Steve Lang recently discussed, Toyota has been on a decontenting binge since the mid-to-late-1990s, putting profit above the quality obsession that had defined its operations up to that point. As a result, the current generation of decontented Toyotas and accompanying quality issues and recalls can be seen as the culmination of a long-term trend. But why did that transition take place? Though it’s easy to blame greed and mismanagement for the decline in Toyota’s quality, the decline in standards was actually a natural progression of Toyota’s constantly-evolving, efficiency-obsessed production system.
Supplier CTS, who produced the gas pedals now under recall from Toyota, tells Automotive News [sub] that it “built parts to the automaker’s specifications and says it has no knowledge that its parts were responsible for any accidents or injuries.” Sources at CTS tell AN that although they are working on a fix with Toyota and that new pedals have been tested and are shipping to Toyota plants, “this is their recall.” That would seem to contradict the facts of the case, as Denso, Toyota’s gas pedal supplier for Japanese-built models, has not been involved in the recall. According to Inside Line, the issue with pedal return damping that has plagued CTS-supplied, US-built Toyotas has not turned up in Denso-produced gas pedals.
(Read More…)
Though Toyota is getting the brunt of the attention for what are apparently faulty gas pedals, the fact that the problem has been traced to supplier CTS means that Toyota isn’t the only OEM that’s shutting down production until a fix for the pedals is found. Bloomberg reports that Ford’s JV with Jiangling Motors in Nanchang, China has halted production of the Ford Transit commercial van, after switching over to CTS-supplied pedals in December. “We think it’s pretty isolated, but we are aggressively running it to ground,” Ford’s Alan Mulally told analysts in today’s financial results conference call. No other Transits are said to be affected, and Jiangling says that they have not received any reports of unintended acceleration for its Transits.
Here is a round-up of the Toyota news that is flowing furiously out of all news outlets. Everybody, from the Wall Street Journal to Al Jazeera weighs in on the issue. Grab a cup of coffee. Or something stronger.
More recalls: Toyota announced late Wednesday that it must recall another 1.1 million vehicles “to address the risk that floor mats could trap accelerator pedals and cause bursts of sudden acceleration,” says Reuters. According to Reuters, “Toyota now has recalled nearly 6m vehicles for problems with the accelerators used across its lineup.” This is not counting the 2m vehicles in Europe that will be recalled.
EU recall official: Toyota Motor said today that it definitely will be expanding the recall to Europe, says AFP via Google. “Toyota will implement a recall in Europe,” said company spokesman Paul Nolasco. “We are still not sure about the models and the number of vehicles.” Initial estimates, published by The Nikkei [sub], spoke about another 2m cars in Europe. Plants will not be closed in Europe, because different parts already are being used in new production.
Recall spreads to China: China’s quality watchdog agency said “bu hao” to Toyota and ordered the recall of “at least 75,000 vehicles in China,” says London’s Times. (Read More…)
Back when GM was going through its recent bankruptcy bailout-related unpleasantness, Toyota’s Yasuhiko Ichihashi told the AP that “Toyota was only hoping for an overall recovery for the U.S. auto industry, including GM.” Months later, then-Toyota President Katsuaki Watanabe even suggested that “it’s not something we would bring up on our own, and we don’t know enough about the restructuring plan, [but] if some talk about supporting GM comes up, we would like to consider it earnestly.” Now that Toyota is in a spot of PR trouble over its unintended acceleration woes, you might expect that GM would show the same class and tact that Toyota did just months ago… but you’d be wrong.
Toyota’s decision to halt sales of eight models in connection with the ongoing unintended acceleration debacle was made at the order of the NHTSA, reports the Detroit News. “Toyota was complying with the law,” NHTS reps tell DetN. “They consulted with the agency. We informed them of the obligations, and they complied.”According to the DetN, Toyota was legally required to halt sales when it announced its latest recall five days ago. Why didn’t Toyota halt sales then? NHTSA isn’t saying, only going as far as to say “at this point, you need to talk to Toyota about those decisions. We’ll be continuing to work with Toyota and having conversations.”
Toyota’s decision to suspend production and sales in North America of eight recalled models is sending shock waves through seismically sensitized Japan . Tokyo’s Nikkei [sub], usually not prone to sensationalist reporting and strong language, says today that “the fiasco is likely to have unfortunate consequences for the automaker’s image and earnings.”
According to the Nikkei, the eight models recalled for sticking accelerator pedals accounted for about 60 percent of Toyota’s North American sales last year. The production freeze will affect five North American plants. “A prolonged halt would inevitably influence Toyota’s bottom line,” warned an analyst at one major securities firm.
According to the Nikkei, “it is rare for an automaker to suspend production and sales because of a recall.” A Toyota spokesperson pointed out that this is not the first time for the company to make such a move. However, they acknowledged that the scale this time is unusually large. (Read More…)
A quarter century ago, give or take a year, my brother Paul became the first in the family to drive a Toyota. A 1984 Toyota Celica-Supra. It was a true shifting of gears for the Lang Gang. Everyone up to that time had bought a GM. Mom and Dad drove Cadillacs (only one saw 100k). The eldest one had a Monte Carlo (a.k.a. Crapo) that didn’t see the road half the time. Second in line had a Regal (a.k.a. the dying diesel) that ended up stolen and trashed in the Grand Canyon. He actually felt sorry for the Canyon. Within three years both these Roger Smith specials were replaced with 1988 Celica GT’s. Great cars with no nicknames necessary. Three years later I had a Celica GT-S sitting on my driveway. Even better. Still no nicknames. By the end of the decade everyone in the family had a Toyota. But then things changed…
Honda’s half-hearted approach to hybrids is about to be shaken up, possibly leading to the development of a hybrid system that goes beyond Honda’s traditional integrated motor assist (IMA) system. Automotive News [sub] reports that Honda CEO, Takanobu Ito has told his Research and Development staff to develop a hybrid which beats the Toyota Prius in fuel economy. Or else. This development probably has something to do the failure of the Honda Insight (Prius sales in 2009 were 139,682. Insight sales for the same period: 20,572); as Honda Executive VP, John Mendel said “Are we happy with how sales are going? No, we’re not happy.” Mr Ito made it clear that Honda’s hybrid line up is a top priority. “We want to develop and expand our hybrids,” said Ito. “We made some major sacrifices to shift people and resources to do that.”
The Japanese press is making a big to-do out of the combined 2009 sales of Volkswagen and Suzuki. Or rather out of the fact that the two together sold more than Toyota. „Suzuki-VW Beats Toyota In Global Sales In ’09” headlines The Nikkei, as if the two would be one company.
That the two of them could easily crush Toyota is no news to TTAC readers. When we announced the VW-Suzuki nuptials on Dec 9, 2009, we said: “Suzuki has an output of 2.36 million units a year; added to VW’s sales, Toyota would be toast.”
The Nikkei did the adding, and writes: (Read More…)
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