We thought we’d seen the last of the unintended acceleration crazes come and go for good nearly two decades ago. We were wrong. Somehow, like Camaros, Chrysler bailouts and Whitney Houston, the phenomenon has clawed its way back into the American consciousness this year. Consumer Reports even devotes an entire study to the number of unintended acceleration complaints lodged against the 2008 model-year with the NHTSA. Unsurprisingly, the big winner was Toyota, with 41 percent of the complaints, Ford came in second with 28 percent while Chrysler had nine percent. But wait, how many cases were there in total? Only 166? So, of the 2.2m vehicles Toyota sold in 2008, a total of 52 complaints were lodged about a phenomenon with no good mechanical explanation… and Consumer Reports wants us to believe that this is statistically significant?

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Asiaone Motoring reports that Toyota are now pushing forward on their constructions of plants in the United States and China which had previously been put on hold. It should come as no surprise that part of the reasoning behind this decision is to meet growing demand in China. More importantly, Toyota needs to protect itself from the strong yen, a consideration that now apparently outweighs weakness in the US market.  The report says that Toyota is expected to invest and additional 100 billion yen (about $1.1b) to get these plants completed. Although these plants will increase capacity by 200,000 units, Toyota plan on halting production on lines in Japan and the UK, as the firm must still reduce capacity by 1 million units in order for this investment to work. Though the move is a clever one, it highlights the enormous pressure the world’s number one automaker finds itself under: overcapacity is bad enough, but when so much of its production is based in Japan, it deal with reduced production while paying for expansions in cheaper production zones. The upside? This plan could lead to US production of the Prius at the under-construction Mississippi plant sooner than expected.

I was watching the classic British gangster film “The Long Good Friday” the other day. For those not in the know, it’s a story about how Harold Shand, the kingpin gangster of London, struggles to keep his grip in the London underworld when the IRA try to muscle in on his patch. I won’t spoil it for you, but suffice to say, it isn’t pretty. Shortly after watching the film, I came across an article in the Wall Street Journal detailing yet another Toyota quality problem. From Floormatgate to the 110,000 Tundras which allegedly rust prematurely, to this most recent headline, “Corolla and Matrix face U.S safety probe,” there’s clearly something rotten in Toyota City. Much like the aforementioned Harold Shand, Toyota built an empire on the foundation of quality and reliability, but now, subsidence and rot are affecting that foundation. The question for the Best and Brightest is this: Are Toyota in danger of losing their crown of quality and reliability in the minds of consumers? Or are these recent cases statistical outliers that car buyers take for granted?

Toyota had slammed hard on the brake when it came to capital expenditures. So hard that ToMoCo (and Sony) were rapped on the knuckles by the Japanese Ministry of Finance for hobbling Japan’s economy. Suddenly, Toyota starts pouring concrete and installing machinery again. Not because of newfound faith in the auto market in general. Two factors made them do it: The Yen has become so expensive that manufacturing in the USA is cheaper. And China is gobbling up cars faster than Toyota can make them.

According to the Nikkei [sub], a Toyota plant in the US and one in China will increase ToMoCo’s annual output capacity by 200,000 units before the Japanese 2010 fiscal ends on March 31, 2001. The construction will cost Toyota a little over $1b, depending on the vagaries of the greenback and its pegged follower, the Chinese Yuan. Here are the blueprints:
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Fiat be warned, Toyota is striking at the heart of Chrysler’s market: the minivan. The new 2010 Sienna takes the game one step further, featuring barcalounger class middle seats with leg and foot support. Toyota continues where others have left off, retaining their AWD option as well as a four and six cylinder engines, all equipped with six speed transmissions. The interior doesn’t reverse Toyota’s trend towards cheap and nasty plastics, but at least they should be easy to clean baby puke off of. Middle seats sport a sliding rail feature making it easy to insert three sprogs in the rear, but Kate plus 8 need not apply as seating is still a standard septuplet.

VW’s biggest news from LA today is the Up! Lite, no doubt designed by some uptight Germans intent on bring a strange looking, Germanically efficient vehicle to the shores of America (or Poland). Obviously a result of VW’s development of a 100+MPG 1+1 seater car, the 70 mpg Up! Lite makes up for its homely looks with in-town efficiency. But then its main competition, the Toyota iQ and Smart FortTwo aren’t exactly lookers themselves. Under the hood lurks a 0.8L TDI engine and a 10kw electric motor making for leisurely acceleration despite the featherweight kerb figures.

Automotive News [sub] is reporting that Toyota will replace or reshape some 3.8m accelerator pedals to reduce the risk of them becoming lodged against floormats. Toyota will also be replacing some floormats as it battles a recent unintended acceleration scare. But far more interesting than the prosaic alterations to pedals and mats is Toyota’s decision to take modifications a step further on certain affected models. AN [sub] explains:

Toyota will install a brake override system on the involved Camry, Avalon, and Lexus ES 350, IS 350 and IS 250 models “as an extra measure of confidence.” The system will shut off engine power if drivers press the accelerator pedal and brake pedal simultaneously.

Oy. More proof that it only takes a few idiots thinking their car is possessed to ruin burnouts for everyone. Well, everyone who owns a slushbox Toyota or Lexus, anyway.

The most expensive Toyota ever made, the $375,000, “totally customizable” Lexus LF-A will not be available for sale to anyone, reports Automotive News [sub]. Not because nobody wants to pay that much for a Toyota though, but because the company is somehow worried about price speculation. “If someone buys it the first month and then decides to sell it, that could be damaging for the ownership experience,” says Lexus VP sales Brian Smith. “If it is not controlled and hits the speculation market, all bets are off. We want people out driving the car and not just parking it in a museum or selling it at an inflated price.” Which is why only 500 models are being produced? At the end of the mandatory two-year lease, customers will have the option of buying their LF-A outright. So how does the world’s largest automaker build such an advanced, limited production machine and not expect speculation and/or hoarding to take place? Moreover, how will they guarantee that LF-As are actually driven during the two-year lease period? One of the greatest sins of the auto industry is the reluctance to admit that a brand belongs to customers. For Toyota, it seems, not even its brand-defining supercar will truly belong to its customers… for two years anyway.

China’s car sales can’t go on forever growing at a 50 percent to sometimes 100 percent clip, auto execs agree at the Guangzhou auto show. All are convinced that the growth will continue next year at a more – what’s the buzzword?- sustainable rate.

The Guangzhou auto show opened today. In case you’ve never heard of Guangzhou, it is a city of around 10m (nobody knows for sure,) and the main manufacturing hub of the Pearl River delta. Formerly known as Canton. About 30 percent of China’s GDP is produced in the South. The opening of the show prompted some major announcements. Here are some of them:
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Jim Lentz, president of Toyota Motor Sales USA, sure seems to think so. “I think long-term, Prius as a nameplate could even outsell Camry as a nameplate, into this next decade,” he tells Wards Auto. When asked if the Prius’s success would trade off with the Camry, he replied in the negative, saying “I think Prius will become just that much stronger.” But it’s been a long time since a Prius-sized vehicle, let alone a hatchback, has been the best-selling car in the US. And perhaps Lentz was merely making the case for a full line of Prius-branded vehicles, an idea he says has not been approved, but remains his “dream.” Prius will need something to push it past its larger sibling. Both models set their all-time annual sales records in 2007, when the Camry sold 473,108 units, while Prius sold only 181,221 units.

Cars are not a mere means of mobility. They respond to the driver’s will; they turn, speed up, slow down. Naturally, there’s a need for excitement…Of course, eco-friendly cars are a prerequisite for the future, but there must be more than that.  Morizo cannot afford to lose. I will tackle the challenge of creating a car with even more splendid flavor than the Scirocco.

Toyota CEO Akio Toyoda blogging at his company’s Japanese marketing website Gazoo.com, as reported by Automotive News [sub]. Toyoda’s Scirocco killer? That has to be the FT-86 “Toyobaru” coupe. Interestingly, Inside Line reports that the Subaru version will have about 250 hp, AWD and will cost about $30k. In contrast, the $25k Toyota will be smaller, RWD and only 200 hp. Smaller, lighter and RWD? Sounds like Toyota beat Subaru to the splendid flavor. [Hat Tip: Cammy Corrigan]

The IIHS has released its “Top Safety Picks 2010,” and thanks in part to the addition of roof crush tests that exceed federal standards (4x vehicle weight for an “acceptable” score) , a spot of drama has ensued. Not a single Toyota, Lexus or Scion made the list, for example, causing Toyota’s Irv Miller to lay into the IIHS [via Jalopnik].

In 2009, Toyota won more IIHS Top Safety Pick (TSP) awards than any other manufacturer. Toyota continues to improve vehicle passive and active safety, including improvement of past winners of IIHS TSP. IIHS’ statement that Toyota was shut out for 2010 is extreme and misleading, considering there are 38 Toyota, Lexus and Scion models, and only three were tested for roof strength by IIHS: Camry, RAV4 and Yaris. This is the first year IIHS has included its own roof strength tests, which exceed federal standards, for TSP consideration. All Toyota vehicles meet or exceed Federal Safety Standards for frontal and side impact, roof crush resistance and rollover protection.

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Volkswagen wants to unseat Toyota as number one by 2018. When they announced that strategy, it was widely discounted as Wolfsburg hubris, and as a goal so far out that nobody will recall nine years down the road that the goal has ever been set. Or as the saying goes in Wolfsburg: “In 2018, I’ll be retired.”

A few days ago, The Guardian reported that in the first 9 months of 2009, Volkswagen/Porsche made 4.4 million cars whereas Toyota made 4 million. Which ignited speculations that VeeDub may have reached its elusive goal 9 years early. Then the usual count of apples and oranges ensued, and after the joint ventures with minority stakes were included, Toyota nosed ahead.

Everybody calm down. Volkswagen is years away from overtaking Toyota, reports Das Autohaus. Surprise, surprise, arch rival GM is nipping at Toyota’s heels.
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Since blaming individual stupidity is no longer in fashion, someone get a lawyer on the phone!