Iconic for being Japan’s default taxi or police cruiser for decades, the Toyota Crown has been in production since 1955. Our market even got a taste of the model during its golden years, with the automobile becoming the brand’s first product ever to be exported to North America. While it would eventually be supplanted by the Corona Mark II/Cressida in the 1970s, we’d see parts of the vehicle return to our market through the Toyota Avalon and Lexus GS.

Meanwhile, the Crown executive series of sedans (and occasionally wagons) have been going strong in Japan for nearly 70 years — evolving gradually in the manner that Toyota typically prefers. But there have been stirrings that the company might discontinue the model for Japan, replicating FAW Toyota’s decision to turn the car into a sport-utility vehicle (based on the fourth-generation Highlander) in China. Now we’re getting reports that a similar scenario is being planned for other major markets, including the United States. (Read More…)

While Honda was the first Japanese car company to have a North American showroom hit with a new luxury brand, the Legend lacked the imposing bulk to really threaten the flagship sedans of competitors based in Michigan and Europe (and, on top of that, it had Accord running gear and Rover DNA). Nissan and Toyota got into the luxury-sedan game here in the 1990 model year, when the Infiniti and Lexus brands had their debuts here with the Q45 and LS 400, respectively.

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Today’s Rare Ride was randomly mentioned among some other Lexus discussion on Twitter, and your author knew it immediately needed coverage here. This very special RX was conceived at a time when McCartney and Lexus were particularly chummy and financially interested in one another. Lexus worked up a bespoke special edition car as an homage to the legendary star. And though the resulting homage was even more cringe-inducing than its title might suggest, it was at least created for a good cause. You might say this particular Lexus RoX.

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Lexus’ first EV, the RZ 450e, will reportedly be debuting with a yoke-style steering wheel that will be coming to the United States as an optional feature. While we’ve seen yokes on dedicated racing vehicles, their adoption by companies producing mass-market automobiles is fairly novel, and global firms have been generally hesitant to use them inside North America.

Lexus won’t be following suit and has already confirmed that its yoke will be available to RZ shoppers living in the U.S.  (Read More…)

Hot on the heels of yesterday’s GR Corolla announcement, Toyota has dropped the news that it will be in the thick of things during this year’s racing season. The single-make GR Cup will launch into motorsports competition around the United States with a season made up of seven events.

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We reported on the leak of the Toyota GR Corolla yesterday, and as expected, the specs we reported on matched up.

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Launching a new vehicle under embargo must be a stressful endeavor for all those who are involved on the OEM side.

Take the Toyota GR Corolla. The brand has been so careful to build up interest via teases, and has plans to take the wraps off tonight — and it all got spoiled by some careless management of the company’s consumer Web site.

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We’ve come to the end of our Cressida journey, and the short-lived fourth generation. Conservative and staid as ever, Cressida’s final entry was squeezed out of the lineup from above and below: The crushing weight of Lexus came down upon the late Eighties Cressida shortly after its introduction, while Camry smashed it from below. Put on your Urban Sombrero and let’s go.

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Mark your calendars for three days from now, folks.

Not only is it payday for a lot of us working schlubs, but Carscoops reports it’s also the day we’ll see the Toyota GR Corolla — and that the car is slated for our shores.

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Today we find ourselves in the third installment of Toyota Cressida coverage. The first Cressida bowed in 1978 with curvy European styling influences and was a more luxurious take of the Corona Mark II with which North American consumers were already familiar. After a short run from 1978 through 1980, a second-generation Cressida was introduced for ’81. It pursued a much more traditional three-box sedan shape, and looked quite Japanese despite marketing statements about how it was “European looking.”

Under the conservative shape were a number of whiz-bang electronic features, all applied to an interior that was redesigned solely for the American market Cressida. The second Cressida was more successful than the first, and new tech features like electronic fuel injection made it more desirable. After another short model run from 1981 to 1984, it was time for the third generation Cressida. The new one in 1985 was even more conservatively styled than the two that came before it. Say hello to X70.

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Following last week’s announcement where Toyota explained its need to scale back Japanese production by 20 percent this April, the automaker has outlined planned slowdowns for the foreseeable future. It’s citing all the usual problems. Countries are still employing various COVID-19 restrictions that are upending supply chains, semiconductor production for automobiles remains insufficient, and there’s a war in Eastern Europe that’s creating all-new troubles while exacerbating some of the more familiar ones. But scaling back output might not be the death sentence it sounds like.

With last year resulting in 10 million deliveries worldwide, Toyota actually managed to improve its sales against 2020’s year-over-year global production decline of 12 percent. And the last two years have also yielded enhanced profitability for the automaker, despite it having expressed repeated concerns about procuring enough components to keep popular models (like the RAV4) in stock. In 2021, Toyota saw $249.4 billion in revenue and even became the best-selling automaker in the United States, dethroning former top-dawg General Motors. (Read More…)

Earlier this week, we covered Toyota stressing over the feasibility of its current production plans. Automakers around the world are presently trying to suss out how to maintain solid profitability with diminished output, with Japan’s largest manufacturer suggesting the present state of the world might force it to do likewise.

While we assumed the resulting decisions would take a couple of weeks for Toyota to finalize, as it considered its many options, the company announced on Friday that it would need to cut domestic production by 20 percent for the month of April. The automaker framed this as part of its preexisting  “recovery plan” necessary to account for supply chain issues that never seem to end, saying that diminished output would gradually normalize in Japan over the spring.  (Read More…)

Just about every automaker has committed itself to going “all-electric” at some point in the next decade, and whether you think that’s a good thing or a bad thing, it means that the internal combustion engine (“ICE”, for the purposes of this article) is dead tech walking. Death and discontinuation are usually one-way tickets to the scrap heap for cars – but some cars are different. Some cars are special, and being made rare or obsolete just makes them more appealing.

The Great Jack Baruth once called this The Grand National Problem, and I think there are a few ICE cars out there that will be more appealing to car guys and gals than others in 20- or 30-years’ time. As such, I’ve taken some time to look at the automotive class of 2022 and pick my 5 future ICE Age Classics. Enjoy!

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Toyota Motor Corp. is reconsidering its existing production strategy, citing ongoing global issues that are hindering its ability to manufacture vehicles at a normal pace.

Like most other automakers, Toyota has endured COVID restrictions, supply chains bottlenecks, component shortages, at least one cyberattack, and some new obstacles stemming from Russia’s invasion of Ukraine. These issues have already encouraged General Motors to pursue lower output as it focuses on selling on higher-margin vehicles. Though it’s hardly the only automaker signaling diminished production for 2022. Even the National Automobile Dealers Association is assuming 2022 will be another year of extra-tight inventories and wild markups. It’s something the industry was already doing, with Toyota becoming the next company opting to rejigger its targets to account for hard times.  (Read More…)

In Part I of this series we were introduced to Toyota’s Cressida, aka Mark II in almost every other market. A “new” model for the North American market, Cressida picked up where the Corona Mark II left off. The main reason behind the branding change was that Cressida had greater upmarket intentions than the Mark II. When it arrived for 1978 in North America, Cressida wore entirely different styling to its predecessor: Upright, formal shapes replaced the faster-looking curves of the Mark II. The conservative mid-sizer wore a Euro-inspired visage with many Jaguar cues, and the rest of the styling was a mixed bag of American and Japanese flavors.

But the first generation was not long for the world, and after just three model years Toyota released an all-new Cressida. This second edition stuck much closer to Toyota’s typical three-box playbook and added Eighties technology into the bargain. Time for X60.

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