The Toyota Hilux pickup truck first hit the streets in 1968, shoving aside flimsier trucks based on the Corona and Crown within a few years. While the Hilux (or “Hylux”) name got a bit of marketing use by Toyota in North America, this truck was known here as, simply, the Truck. I found this well-worn-but-unrusted ’78 in a Denver self-service yard last month. (Read More…)

Considering the Toyota Supra was revealed to the world just a few weeks ago, it feels slightly premature for the manufacturer to start releasing special editions of the model. However, we’ve heard it’s important to strike while the iron is hot in business and the Supra is certainly operating well above room temperature. It would be silly to think Toyota would cool its heels after two years of teasing the Supra just because it finally went on sale.

Now that you can buy the coupe, Toyota wants everyone to know that they’ll also be able to purchase snazzy upgrades for it through the performance catalog and released the GR Supra Performance Line Concept TRD over the weekend as a reminder. Like the BMW M Performance Parts Concept that appeared over the summer, the Supra exists to show the world what’s possible when the full force of the TRD catalog is harnessed.

Unfortunately, engine upgrades aren’t currently a part of that equation. Like the M Performance car, the TRD Supra receives no improvements to its powertrain. Instead, Toyota showcased a festival of spoilers and fins aimed at optimizing the coupe’s aerodynamics.  (Read More…)

After last year’s Camry and Avalon surprise, it should come as no shock that Toyota’s keen to expand TRD branding beyond its body-on-frame trucks and SUVs. Frankly, the automaker ran out of BOF vehicles to tune for the trail.

Enter the RAV4, redesigned for 2019 and still no one’s idea of a hardcore off-roader. While that impression may be valid, Toyota’s at least making an effort to turn up the brawn on the family-friendly crossover. (Read More…)

Thanks to Toyota’s glacier-like design cycle, the full-sized Sequoia SUV looks largely the same as it did when it rolled off the ark in 2008. With seating for seven, the big body-on-frame rig harkens back to the days when SUVs were unapologetically truck-based. For 2020, the Big T is tossing some of its TRD Pro toys at its house-on-wheels, including a set of dandy internal-bypass Fox shock absorbers.

While they were at it, Toyota engineers took the opportunity to breathe on the hot-selling Tacoma. You’ll have to look closely to see those changes but, if past sales performance is any indication, the company didn’t need to spend much money on a refresh, anyways.

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The Chicago Auto Show is less a trade event for showcasing new models and more of an industry dumping ground for special editions and appearance packages. Toyota is already bringing one of those to the party with the Land Cruiser Heritage Edition, but that’s not all it plans to unload from its trailer.

With the event just hours away, Toyota felt compelled to issue a last-minute teaser of an unidentified TRD Pro model. However, we’re disinclined to believe it’s destined for the updated Tacoma display. (Read More…)

January was peppered with claims that the Subaru BRZ And Toyota 86 aren’t long for this world. Rumors, which began spreading last year, stated the models weren’t selling well enough for either brand to rationalize continued sales, and those rumblings came to a head during the North American International Auto Show. There, seemingly every outlet asked engineers and executives what’s to become of them.

This week, outlets began reporting that Japanese automotive tabloid Best Car is preparing an article for its upcoming February issue explaining that Subaru and Toyota have “deviated on their development policies” and plan to break their collaboration on the Toyobaru twins. (Read More…)

It’s already half here. The Toyota Yaris sedan, formerly the Scion iA, is the rebadged twin of the subcompact Mazda launched in Montreal in 2015. You’ll note that Mazda does not sell a second-generation 2 in North America, making that launch a relatively pointless endeavor for the automaker.

Now that Toyota has gone ahead and killed off the Toyota Yaris hatch (the Yaris that’s actually a Toyota), a space has opened up. Chances are good that the little hatch we didn’t get in 2015 will finally arrive in 2020, bearing another brand’s logo. (Read More…)

Despite seeming to be older than the dirt on which it rolls, the Toyota Tacoma is enjoying massive sales growth. In fact, it recently had its best-ever December, quarter, and year since introduction. Seriously. It was up an enormous 24 percent for the year, enjoying thirteen consecutive best-ever months.

For 2020, Toyota is massaging the midsizer’s styling, bringing it slightly more in line with its big brothers. We’ve brightened the image to give you a better look.

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This May sees Toyota mark the 20th anniversary of the start of Tundra production. When that happy date arrives, there’s be two full generations of full-size truck memories to look back on. Yes, the Tundra is old, with the current generation bowing for the 2007 model year. A significant refresh came in 2014, with minor tweaks occuring ever since.

While testing a loaded 2018 crew cab variant a while back, this writer couldn’t help noticing the Tundra’s advancing age, despite the addition of new creature comforts and tech. The rig I piloted also weighed nearly 900 pounds more than a comparable Ford F-150.

Well, there’s good news for that uniquely loyal crop of Toyota truck owners. A new Tundra is on the way, but it won’t entirely break from the past. You’ll certainly recognize the cab. (Read More…)

While the closing day of the 2019 National Automobile Dealers Association meetup revolved around charitable opportunities, engineering equality in the workplace, and a talk from author, pro golfer, and USAF veteran Major Dan Rooney on the merits of personal accountability, the rest of the event focused more directly on the auto industry.

One of the larger announcements came from Jack Hollis, general manager of Toyota North America’s Toyota division, who told dealers that his company intends to introduce 19 entirely new, redesigned, or refreshed vehicles over the next three years — focusing on utility models, but not ignoring cars. Toyota and Hollis are adamant that the brand can take advantage of other manufacturers abandoning sedan sales by both keeping them in its roster and continuing to improve them. Still, they acknowledge that SUVs and crossovers are essential in wrangling today’s buyers.

The secret, according to Toyota, is having a diverse lineup. However, pure electrics (and maybe minivans) don’t make the list, at least until sales data makes a better case for them.  (Read More…)

Twenty-one years after Toyota replaced the alluring Previa with a new, more conventional people mover, the Sienna minivan finds itself falling out of favor among American buyers. SUVs and crossovers now provide virile consumers with a smorgasbord of front-and all-wheel drive, cargo-friendly alternatives, while competition from newer rivals serves to further erode the Sienna’s standing. What to do?

Nothing, at least for now. Much like the brand’s ancient Tundra pickup, Toyota’s Sienna, last redesigned for the 2011 model year, will soldier on relatively unchanged for another couple of years. Toyota isn’t worried. (Read More…)

Eager to celebrate the Land Cruiser’s 60th birthday (in America), Toyota has released preliminary details on the 2020 model year’s Heritage Edition before its official debut at the Chicago Auto Show. While technically an appearance package with a handful of retro-themed clues hinting at the model’s lengthy lifespan, it’s one of the more endearing makeovers in recent times.

Suckers for nostalgia will love the vintage-looking Land Cruiser badge on the SUV’s D-pillars. But the limited-production model also comes with bronze 18-inch BBS wheels with some throwback charms of their own. Heritage Editions also receive widespread black accenting on the exterior and nixed running boards for a cleaner look.  (Read More…)

In a less-than-shocking turn of events, Toyota has confirmed to CarsDirect that its Yaris Liftback, a slow-selling model that managed to score itself a facelift a few years back, is dead in the United States.

Official confirmation of the model’s discontinuation came from Toyota spokesperson Nancy Hubbell. Starting at $16,565 after destination, the diminutive hatch’s sales paled in comparison to that of its Mazda-based namesake, the Yaris sedan. To all observers, the Yaris hatch was a dead car … driving.  (Read More…)

Do you ever get the sense that much of today’s automotive technology whittles away the more natural aspects of driving? We’ve endured numb electronic steering, advanced driving aids, absent volume knobs, overly complex infotainment systems, and faux engine sounds for a few years now. To be honest, it’s been a mixed bag.

Sometimes these things work toward a greater whole, but they can also be persistent annoyances that detract from everything that makes driving enjoyable. Maybe it’s because I enjoy the act of traveling so much that I’m less eager to see tech muddy its purity. It’s not that I don’t find the new stuff interesting — quite the contrary. Rather, it’s just that I think automotive tech gets in the way more often than it should. But I’m also the kind of moron you’ll see riding a motorcycle through light snow because I “appreciate the experience.”

So it should come as no surprise that, after learning of its existence, I believe Toyota’s virtual sunroof is a bridge too far. (Read More…)

Built for current Toyota patriarch Akio Toyoda, the Century GRMN celebrates both the man and his desire to create a more emotive and performance-driven automaker. With the V12 gone, the standard Toyota Century is powered by a direct-injected, 5.0-liter V8 with a two-stage electric motor and nickel-metal hydride battery. The powertrain is good for a claimed for 375 hp and 376 lb-ft of torque, delivered silky smooth.

Painted white (below the break), the GRMN prototype nixes some chrome trim and adds black ground effects, subtle red stripes, and applicable badging. But Toyota never bothered to tell us what Gazoo Racing actually did to improve the car. Presumably, suspension and engine upgrades abound. But, as the car was meant as a one-off gift for Toyota’s president, we never heard about them.

Then, at the Tokyo Auto Salon, a second one appeared — casting doubts that this car doesn’t have aspirations for a super-lux market that’s currently thriving.  (Read More…)