While an inarguable success for Toyota, the Prius lost considerable clout through some odd styling decisions, a market trending toward crossovers, and smug owners who put a sour taste in everyone else’s mouth. I was never really a fan of the model, but I appreciated what it offered — outstanding economy, sufficient utility, and rather good comfort (especially in the current generation) for a reasonable price.

Hoping to reach new customers living in the snowbelt and restore some of its lost groove, Toyota has updated the Prius and will begin offering the model with all-wheel drive. Well, I say “all-wheel drive,” but things are a little more complicated than that.

The 2019 Prius AWD-e utilizes a small, magnetless motor to drive the rear wheels, while keeping the aft axle completely independent from the existing 1.8-liter hybrid system and its own pair of motor/generators. Fortunately, I had an opportunity to explore the new system in the wintry wilds of Wisconsin to see if it’s any good.

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One year ago, the Nissan Altima, Jeep Grand Cherokee, Nissan Sentra, Toyota Highlander, and Ford Fusion were all significantly more popular than the Toyota Tacoma. The Altima, for example, sold 32-percent more often than the Tacoma, which was generating record volume in 2017.

Fast forward one year, however, and the Tacoma is operating at an entirely different level. It now outsells the Altima, Grand Cherokee, Sentra, Highlander, and Fusion, and by large margins in some cases. To say the Tacoma is America’s best-selling midsize pickup truck would be to wildly understate its success. To say the Tacoma is America’s fourth-best-selling pickup truck would be to minimize its playing field.

Through the end of November 2018, the Tacoma now ranks among America’s 15 best-selling vehicles outright. This is not a cult following. Calling it a Taco doesn’t reserve your place in an exclusive club. You now see enough of them in the run of a day to easily spot the differences between a TRD Sport, a TRD Off-Road, and a TRD Pro.

The Toyota Tacoma is now mainstream. (Read More…)

Jack Hollis, Toyota North America’s general manager, was quite forthcoming during a roundtable discussion at the L.A. Auto Show. After unveiling the brand’s upcoming all-wheel drive Toyota Prius and hybrid Corolla sedan, he speculated on what else might be coming down the product pipe.

We already know that Toyota wants to TRD-ify as many models as possible (the Camry and Avalon aren’t an end point, apparently), but AWD and hybrid power serve the purposes of practicality, not style. There’s more reason to desire a vehicle that sips gas or blasts through snowbanks with aplomb.

That’s why an AWD, hybrid Corolla isn’t off the table. Upon hearing this, this writer’s mind drifted to the new-for-2019 Corolla Hatch and a small crossover that, strangely, isn’t offered with AWD. What would a would-be C-HR buyer be giving up if Toyota went ahead and electrified the rear axle of the Corolla Hatch? (Read More…)

While Lexus has cranked out a few impressive sporting models over its lifetime, “performance” is not a term that’s synonymous with the brand. Instead, Lexus seems to evoke words like “reliability,” “luxury,” and “high resale values” from the collective consumer mindscape. However, the brand does do dynamics. You can log onto its website right now and discover that most of its fleet offers enough horsepower to make getting a ticket easy enough. It also has performance F variants of the GS, LC, and RC for customers of discerning tastes and the need for a 5.0-liter V8 powerplant.

Interested in going the extra mile to prove itself, Lexus plans to unveil a refreshed RC at the 2019 North American International Auto Show in Detroit, along with a special Track Edition of the already high-performance RC F.  (Read More…)

For two decades, the name “Prius” was all a committed Toyota buyer needed to know when searching for a compact hybrid vehicle. Soon, there’ll be two options, not counting the plug-in Prius Prime.

The automaker’s decision to offer a hybrid version of the still strong-selling Corolla was not made to usher its famed hybrid model into the shadows; rather, there’s two key reasons for it. Sure, the Corolla nameplate carries an enviable reputation and boatloads of name recognition, but Toyota’s also willing to admit that the Prius’ attributes just weren’t resonating with a certain segment of the American public.  (Read More…)

Despite long, grinding years of adulthood, the word “synergy” still reminds this author of the character on the excruciatingly 1980s cartoon Jem and the Holograms, which his older sister would commandeer the TV set for on various mornings. To Toyota, the word is the centerpiece of Hybrid Synergy Drive — the name applied to its hybrid drivetrains since the dawn of the gas-electric era.

Times change and, just as hoop earrings are no longer rad, the word “hybrid” has evolved to mean any one of a confusingly long list of gas-electric propulsion systems. Studies show that a great many consumers are still mystified about hybrids.

Hybrid Synergy Drive needs a makeover. (Read More…)

The Camry and Avalon TRD sedans that appeared this month won’t be the last new Toyota variants worked over by the automaker’s racing arm. Toyota has a product offensive on the way and, while the effort will mainly be to update existing models, many of those vehicles stand to gain new sporting iterations — and drive wheels.

Toyota would prefer to TRD and AWD all the things. (Read More…)

While we’re not sure if consumers were ever really clamoring for an all-wheel drive Prius, Toyota has decided to grace North America with one for 2019. And it would have been a monumental surprise for the kissless virgins that make up the brunt of automotive journalism, had Toyota not already telegraphed its move by selling the model in Japan.

That’s alright, though. Average Joe had no clue such a vehicle already existed in Asia and we’d imagine most Prius fans will just be happy they’ll have an opportunity to buy one that can conquer snowy, mountainous terrain. Whether or not the 2019 Toyota Prius AWD-e can traverse glaciers on a thimble of fuel remains to be seen, but this seems like a wise move. People are constantly coming up to us and explaining how they “have to have” all-wheel drive and Toyota’s premier hybrid could certainly use a sales boost right now.

Perhaps this mid-cycle makeover can help with that.  (Read More…)

The 2019 Toyota RAV4 wouldn’t, at first glance, be my first choice for a run down famed California Highway 1 from just south of Monterey to the famed Bixby Bridge and back.

It probably wouldn’t be yours, either.

So I was pleasantly surprised when a mid-morning coastal ride in the RAV4’s Adventure trim showed me something I’d not seen from a RAV4 before — a personality. Not to mention on-road manners that were quite good by crossover standards. I already had the review written in my mind before I even swapped seats with my drive partner. Before long, however, I was reminded that snap judgments are often wrong.

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Toyota gathered media in California this week, myself included, to drive the new RAV4 (check back next week for my thoughts). The company also decided that, since they planned to take the wraps off the new Corolla in China at about the same time we’d be eating dinner, it made sense to show us the newest version of the best-selling nameplate of all time.

Perched on Toyota’s TNGA platform like the already-on-sale Corolla hatch, the 12th-generation sedan retains the same 106.3-inch wheelbase as before, but grows wider front and rear. The front overhang shrinks by over an inch, the rear overhang grows by over half an inch, and the hood is lowered nearly an inch and a half. Overall height decreases by a little less than an inch.

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The best-selling passenger car in America for the past 15 years isn’t selling like it once was, and it’s all your fault. With the car-buying populace increasingly wooed by do-everything crossovers and trucks, the Toyota Camry isn’t flying off dealer lots in the same volume as before, and, because of this, the automaker has made the decision to slow production of the mighty midsizer.

What are people buying instead of the Camry? A lot of things, but loyal Toyota owners are increasingly heading over to the RAV4 for their grocery-getting duties. (Read More…)

“Win on Sunday, sell Camrys on Monday,” as the old saying goes. That’s what Toyota’s doing in the lead-up to this week’s debut of two vehicles you’ve waited patiently for. Nah, let’s be real. You’ve resided in a heightened state of suspense, nerves jangling, taking Ativan just to get a few hours of sleep, ever since last week’s teaser of the upcoming TRD Camry and Avalon.

Don’t worry, they’re almost here — and now there’s a whole Tundraful of eye-popping, pants-rending optical candy to feast your peepers on. But don’t settle for having us louts describe the TRD-ified family sedans for you. What does defending NASCAR Cup Series champion Martin Truex Jr., noted lover of Toyota, think? (Read More…)

If you lose sleep this weekend, we’ll know why. Toyota plans to debut its next-generation Corolla sedan at the Guangzhou International Automobile Exhibition on November 16th, completing a product revamp that began with this year’s introduction of the Corolla Hatch (formerly Corolla iM, formerly Scion iM).

It’s expected the sedan, now swapped to the TNGA platform, will appear with a familiar face and upgraded mechanicals borrowed from its five-door sibling. With compact cars on the decline, Toyota needs its aging Corolla gone in order to better compete with the Honda Civic. Both models, however, are alike in one way: they’re falling out of favor with consumers. (Read More…)

Toyota has been exceptionally vocal about its desire to spice up the brand and, for the most part, it has delivered. Expressive, sometimes polarizing, designs have begun populating its lineup as company president Akio Toyoda endlessly talks up the merit of sporting vehicles. While other chief executives focus solely on promoting mobility, he’s discussing the importance of building fun-to-drive cars.

The company’s motorsports group, Gazoo Racing (GR), has even started cranking out tuned versions of the brand’s road cars. However, none of them have made it to North America — nor will they. Despite all of Toyoda’s seemingly earnest talk of performance models, the United States hasn’t seen it manifest into anything tangible.

Considering Toyota also decided not to offer GR models in the U.S., and with cost-cutting measures making the 86 coupe a potential candidate for discontinuation, Akio’s grand vision doesn’t look particularly robust in the West.  (Read More…)

Toyota isn’t immune from the light truck epidemic sweeping the globe; certainly not in North America. In October, the automaker saw light truck sales across both of its divisions rise 6.8 percent, year over year, in the United States, offsetting an 7.2 percent drop in passenger car sales. Tally that volume up over the first 10 months of 2018 and the picture’s even more stark. Year to date, trucks are up 7.7 percent, cars are down 11.1 percent.

The automaker’s North American CEO admits it’s looking at passenger car candidates for execution. (Read More…)