Yes, we’re talking #brands, because brand value is a point of pride for all companies, not just automakers. In the latest ranking of brand value, it seems Toyota needn’t worry about losing its lofty perch among automakers.

For the fourth year, the Japanese automaker beat out all other car companies in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking published by market research company Kantar Millward Brown. Valued at $28.66 billion, Toyota sits in the 30th spot, one notch above Walmart. That’s two spots lower than last year’s rankings, something Toyota can blame on increase costs and a weak yen.

The ranking also contains good news for Ford and troubling news for BMW. (Read More…)

Making its way around the internet lately is this photo of a Toyota Prius, tastefully modified by its present owner. Dancing boldly across the side of the hybrid is the iconic 1990s teal and purple Solo Cup theme. This jazzy decal is well known to anyone who has drank a beverage between 1992 and now.

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We need to have a candid discussion about flying cars. Automobiles and airplanes entered into the mainstream around the same time, and we’ve talked about combining them into a singular platform ever since. While nobody has successfully pulled it off, we keep acting like the technology is right around the corner. The closest we’ve gotten are the Terrafugia Transition and Pal-V One. However, both of those products make major on-road sacrifices, undergo a pre-flight metamorphosis, and require regular access to a runway. They’re still not representative of anything we’d consider a real car.

Lack of success hasn’t stopped automakers from dabbling in the field of aviation. Toyota has purchased Cartivator Resource Management in the hopes that its “flying car” expertise will yield a vehicle capable of lighting the torch at the 2020 Olympic games in Tokyo. Still, based on the firm’s progress to date, we can only imagine the attempt ending in a globally broadcast fiery disaster.  (Read More…)

A modestly priced new vehicle costs roughly the same as a bathtub full of smartphones. However, if you want to check your email or get an update on the weather, you’ll find the car at a clear disadvantage. Automakers are beginning to bill themselves as tech companies, but the majority have yet to master the art of integrating a pleasurable electronic interface. While manufacturers certainly don’t need cutting-edge displays to construct a competent mode of transportation, consumers expect more from their automobiles. Now, the industry’s competitive spirit is driving things forward.

One way of delivering on those growing expectations is to switch to an open-source platform that allows software developers to get new applications onto devices lickety-split. It’s the path Toyota has decided to take by running a Linux-based platform on the revamped Camry. With those advantages comes some potential risks, but it hasn’t stopped automakers from pushing for a standardized platform more representative of mobile devices.  (Read More…)

People want to talk to me about the 2018 Toyota C-HR.

Since I took possession of a Toyota Canada-supplied C-HR last Friday, more people have approached me to discuss the C-HR than any other car I’ve ever had the pleasure or displeasure of testing.

Naturally, I assume they’re not going to have kind things to say. Let’s be honest: the Toyota C-HR is not a conventional beauty. “It’s not mine,” I quickly declare to a couple examining the C-HR in the grocery store parking lot as I approach it, bags in hand. “You can say whatever you think.”

And then they do. But the words they speak are not in keeping with my expectations. (Read More…)

A great advantage to being one of the world’s largest automakers is that one can afford to wait for a bet to pay off. Witness this body-on-frame fifth-generation 4Runner, introduced to an apathetic and SUV-adverse public in the dark days of the 2009 as a ’10 model. It is still sharing showroom space with Corollas and Camrys today. Contrast this to Kia that introduced its body-on-frame SUV – the Borrego – at around the same time. It landed in the market with a dull thud and quickly resigned itself to the automotive dustbin of history in North America.

The 4Runner’s fortunes are on the upswing assisted by consumers consuming SUVs with all the restraint of a record producer with a garbage bag full of cocaine and a garden hose. Toyota sold more 4Runners in 2016 than at any other time in the last dozen years despite the brand’s glacier-like design cycle and the 4Runner being largely unchanged since the turn of the decade.

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A concept vehicle which bowed at April’s New York International Auto Show could adopt a somewhat familiar name if it makes it to production.

Toyota has filed a trademark application for the TJ Cruiser name — a moniker which harkens back to the large, rugged and funky FJ Cruiser of yesteryear. However, if this name does find its way to a production vehicle, don’t expect similar proportions. (Read More…)

I really enjoy encountering the cheap and cheerful compacts of the past. Their lack of technological complexity, superb integrity in exterior design, and complete absence of flim-flam is refreshing.

Our Rare Ride today is such a compact, from a company many in North America don’t know. It’s the Daihatsu Charade.

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Which automaker stands the best change of gobbling up more of the U.S. light vehicle market in the near future? According to the results of a newly released study, and not entirely unsurprising, it’s two of the world’s largest automakers.

General Motors and Toyota are each planning a slew of new and refreshed products over the next few years — something which should serve to lure buyers away from other brands. Among domestic automakers, one brand is forecast to suffer at the hands of its Detroit rival’s success. You know the one. (Read More…)

Lyft, the ride-hailing company with nowhere near the amount of bad press as Uber, has launched a luxury black car service in five American cities as a challenge to its rival.

Luxury models in “excellent” condition from model years 2011 and newer are qualified to shuttle around Lyft Lux passengers, assuming the seats are either leather or “leather-like.” However, while Lincoln Town Cars owners will be dismayed to hear their vehicles don’t make the cut, newer flagships from other brands remain suspiciously absent from the accepted vehicle roster. (Read More…)

Vinay Shahani, a former decade-long Nissan employee, has just been poached from Volkswagen of America by Toyota.

Shahani was Volkswagen’s U.S. vice president in charge of marketing, responsible for cementing a cohesive product message after the eruption of the now infamous diesel emissions scandal that broke in September 2015.

“Things are definitely difficult for the Volkswagen brand,” Shahani told the Automotive News New York Marketing Seminar one year after Volkswagen’s wrongdoing was made public.

Shahani’s perseverance through said difficulty obviously drew the attention of Toyota Motor North America, particularly since Shahani’s resume proves he’s no mere ad man. (Read More…)

Half an hour from Fort Lauderdale, in Margate, Florida, sits JM Lexus, the highest-volume Lexus dealership in the United States.

Even by Lexus standards, where throughput is the best of any premium automaker operating in America, JM Lexus’ 8,000-unit new vehicle sales tally in 2016 was striking. That’s more than 150 new luxury cars, crossovers, and SUVs sold each week. That’s roughly six times the volume achieved by the typical Lexus dealer.

And JM Lexus, perennially the top Lexus dealer in America, does so as part of the Lexus Plus strategy: no negotiating, a single representative per customer, fixed prices for new and used cars as well as service fees and accessories.

Perhaps there’s a lesson to be learned by Lexus’ other dealers. For the time being, according to Automotive News, only 5 percent of Toyota’s premium brand stores operate under the Lexus Plus model. (Read More…)

It was January of 2015 and I was standing in a small venue in Montreal. The space was dark save some access lighting and red spotlights pointed at a sheet-covered car.

A few moments later, the sheet was pulled off, and Mazda Canada announced the 2016 Mazda 2 would be coming to The Great White North.

Eleven months later, Mazda Canada would reverse that decision, citing other all-new products — namely the CX-3 and MX-5 — requiring Mazda’s full attention. After all, the small automaker didn’t want to spread itself too thin, and it wasn’t like the previous-generation Mazda 2 set the sales charts on fire — on either side of the border.

In America, Mazda North America Operations had zero intention of selling the subcompact in any region other than Puerto Rico. Yet, year after year since the model went on sale in other global markets, Mazda continues to certify the Mazda 2’s emissions system with the California Air Resources Board, effectively making it eligible for retail sale in any of the 13 “CARB states” and District of Columbia.

Meanwhile, Mazda says it still has no intention to sell the Mazda 2 in America. What’s going on? We reached out to Mazda to get an answer.

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With trucks and crossovers dominating more of the market every month, Japanese automakers are making every effort to bring in new models that will satisfy consumer demands. Soundly constructed economy vehicles have long been the cornerstone of most Japanese nameplates but, with reliability improving among many brands and fuel efficiency being less important to consumers, we’re seeing a shift in the Far East.

Everyone from Toyota, Mazda, Honda, and Nissan have all expressed plans to focus on light trucks this year. Some Japanese brands are even banking on the continued growth of the segment to stage their comeback. “I think SUV sales will continue growing even if gas prices rise,” Mitsubishi CEO Osamu Masuko explained, citing the consumer appeal of higher seating and overall sense of safety. “The SUV segment is increasing its market share worldwide, and this is where we have long been strong,” he said. “So, we will continue to make full use of this technology.”  (Read More…)

Even as it develops efficient new platforms and streamlines its operation where it can, Toyota finds itself against the ropes as a falling yen and rising costs sends profits tumbling. Its end-of-fiscal-year financial statements, released today, are enough to send bean counters to the medicine cabinet in search of antacid, while the company’s president warns of more trouble ahead.

To Akio Toyoda, the increasingly gloomy picture has all the hallmarks of a failing sports team. (Read More…)