Toyota is pondering using its Gazoo Racing unit as a performance brand for future road cars, not unlike BMW’s M Division and Mercedes-AMG.

The timing couldn’t be better, as it was really starting to seem like Toyota was intentionally trying to make itself the least-exciting brand in the world. The Supra vanished in North America by 1998, the MR2 followed suit after 2005, the underwhelming seventh generation Celica came and went with no replacement, and Toyota Racing Development seemed unhealthily fixated on the off-roading capabilities of the Tacoma.

Thankfully, it looks like the company is finally coming to its senses.

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As a parent of two young children, I watch a lot of movies at home. Most of the blockbuster movies I’ve watched this year are remakes. This month alone, I watched Ghostbusters, Star Trek Beyond, and Star Wars: The Force Awakens. All three are part of franchises that died a decade (or more) ago and have been reborn successfully in 2016.

In the same way, inline-six engines have returned to Mercedes-Benz after nearly a 20 year hiatus in North America.

Why are straight six engines making a comeback?

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Back in May of this year, TTAC reported the list of changes coming for the 2017 Subaru BRZ and asked if what amounted to a rather modest workover would get consumers excited enough to reverse the sports coupe’s declining sales trend.

Having spent a week acting barely responsible in Subaru’s only two-wheel-drive offering, my belief is no, the BRZ will not buck the trend. After commuting in it, doing school pick up duty and grocery runs — all in a most irresponsible way, revving the little four-cylinder boxer engine to redline again and again — I expect there will be a blip on the sales radar this year. Sadly, I also expect the BRZ (and its Toyota 86 twin) to slowly slip into automotive obscurity.

This terribly depressing thought has mostly to do with declining overall consumer interest in fun, driver-oriented cars, and it does nothing to celebrate what a wildly fun machine this is.

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Having endured 12 hard Canadian winters on an island covered in red dirt, this 2004 Toyota Camry is about to enter its thirteenth; its tenth since my father-in-law took ownership.

That red dirt is truly key to the story, because its color comes from Prince Edward Island’s high iron oxide content. Yes, that iron oxide. Rust.

But the Camry, undercoated three times since 2007, is an almost rust-free wonder with nearly 340,000 miles under its belt. (Read More…)

Rust, as Neil Young once said, never sleeps, and neither will Toyota — at least, not until it has fulfilled its 12-year promise to inspect and replace (if necessary) hundreds of thousands of corroded truck frames.

Toyota has agreed to pay up to $3.4 billion to appease owners of several previous-decade truck models who launched a class-action lawsuit against the company. Replacing those severely rusted frames won’t be an easy task, and there could be plenty of vehicles needing a completely new skeleton. (Read More…)

Admit it: you woke up today missing the Toyota Matrix, didn’t you? Could Toyota interest you in a modernized, reincarnated Matrix?

This is it. The Toyota C-HR is roughly an inch shorter than the old Matrix, two-tenths of an inch higher, and about an inch wider than the dearly departed hatchback that we likely wouldn’t call a mere hatchback if it arrived in 2016.

The C-HR is already in production in Sakarya, Turkey, but until the North American production-ready reveal at the 2016 Los Angeles Auto Show today, there were details unknown.

Now, some of the unknowns are known. (Read More…)

That small-volume, regional roll-out of hydrogen fuel cell vehicles? Yeah, it’s just not doing it for Toyota. The automaker has let development of a fully-electric electric vehicle slide, and now it’s time to play catch-up.

But, rather than saddle the development of a non-hydrogen, non-hybrid green vehicle with the weight of a huge corporate bureaucracy, Toyota has chosen a different route in getting that all-important model to market.
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Thanks to U.S. regulators and a new consumer advocacy lawsuit, Volkswagen’s diesel emissions scandal now includes gasoline-powered Audis!

That, Continental still believes in rubber, the NHTSA plans on staying the course after their captain leaves the ship, and Toyota takes a knee on Superbowl LI… after the break!

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It’s an all-new version of a car that generally finds 140,000 U.S. buyers per year. But the Toyota Prius is quickly fading from the American mainstream.

There’s no doubt that hybrids, in a general sense, are struggling. Combined sales of hybrids and plug-in hybrids are down 6 percent in the United States this year, according to HybridCars.com.

But the Toyota Prius — the all-new, fourth-generation version of the sector’s progenitor —  is fading at double speed. Despite its newness and its vast objective improvements, Prius sales are down 12 percent this year.

And October was way, way, way worse than that. Much worse.  (Read More…)

Toyota’s going to market the new Prius Prime with laser-like precision. Is it because they want to embrace cutting-edge advertising methods, or is it because they don’t see it as a vehicle with particularly broad appeal?

That, BMW thinks it might want to keep an unpopular model around for another generation, Volvo issues a voluntary recall on seat belts, and Toyota and Nissan agree that their prospects have looked better in North America… after the break!

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Bound for its North American production reveal at the Los Angeles Auto Show next week, production of the Toyota C-HR began today in Sakarya, Turkey.

The C-HR becomes the eighth vehicle built by Toyota in Europe and the third model built by Toyota Motor Manufacturing Turkey. The C-HR also joins a booming subcompact crossover segment that’s grown nearly 30 percent in the United States this year.

It’s a segment that now produces 3 percent of the U.S. auto industry’s volume, triple its share from just two years ago. (Read More…)

Three Kansas City teenagers took a dream road trip last Friday, only to crash a stolen Dodge Challenger Hellcat and two Charger Hellcat sedans less than a mile down the road.

That, Toyota is finally considering a long-range electric vehicle, Jaguar’s deal with Silverstone goes off-track, and AutoNation is staying put where it is.

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Mazda loves its Skyactiv engine technology, as the high-compression fuel-sippers eliminate the automaker’s need for pricey hybrids or battery electric vehicles.

Boasting an increasingly rare all-gas U.S. fleet, Mazda has said it can handle increasingly stringent fuel economy requirements with improved second-generation Skyactiv engines, including their diesel variants.

It now looks like that plan won’t be enough. (Read More…)

Volkswagen’s expensive diesel emissions scandal has forced cost cutting on anything that isn’t electric and its rally team is next on the chopping block. Quitting while ahead is ideal but abandoning a program due to financial woes and public shame after a hot streak doesn’t exactly smack of going out on top.

That, Toyota invents a box that allows anyone to use your car, Tesla’s zero-emission credits may soon be worth less, and Ford makes peace with its Canadian autoworkers at the buzzer… after the break! 

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Cars. They still make ’em, don’t they?

Automakers do, in fact, still produce cars, but they’re the last thing those companies’ bosses want to talk about, and they’re no longer on the top of most buyers’ shopping lists.

For the world’s largest automaker, the U.S. public’s shift towards trucks, SUVs and crossovers presents a problem. Toyota has them, but can’t build enough of them. With the rapidly declining interest in cars threatening its tentative No. 1 standing, Toyota needs to find a way to give buyers what they want. (Read More…)