Believe it or not, the ubiquitous RAV4 has been around for two-and-a-half decades, appearing on the scene as a right-sized trucklet available in either two- or four-door guise. Remember when the RAV could be had with a removable roof? Pepperidge Farm remembers.

Twenty-five years on, the model has grown in size and cemented itself as a leader in its segment. Fun fact: the original four-door RAV was just 162 inches long, about two feet shorter than a Camry of the day, on a wheelbase of 94.5 inches. For 2022, Toyota has added a couple of extra trims and fiddled with some of its styling details.

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Back in 2010, if you wanted to be seen as an eco-conscious consumer who was on the cutting edge of forward-thinking tech, you drove a Toyota Prius. Heck, even George Clooney drove one to the Oscars – and Clooney is cooler than you (or me, anyway). The Prius was such a hot seller that Toyota reportedly looked into the possibility of spinning it off into its own brand.

That, as they say, was then. Today, Toyota has fallen significantly behind market leader Tesla in the race to bring EVs to the mainstream. There are many reasons for that, of course – but big bets on stillborn hydrogen fuel cell technology and more than a little bit of overconfidence in the size of its market lead certainly played a part.

It didn’t have to be that way – and, in fact, Tesla’s trillion-dollar story could have gone very, very differently for Toyota. All they needed was a little bit of money, and a lot of cynicism.

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Well, they’ve announced pricing for the non-hybrid models, anyway. Apparently putting a value on positive and negative electrons takes a bit more time. Nevertheless, we now know precisely the amount that will be hoovered from your bank account to get into a new-for-’22 Tundra.

As you’d expect, it’s a jump from the old truck.

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While Toyota undoubtedly helped to popularize hybrid vehicles with the Prius, it’s been comparatively hesitant to pull the trigger on all-electric vehicles sold in its name. But things have a habit of changing and the automaker has officially revealed its first production EV.

The bZ4X crossover is Toyota’s first official attempt at a battery-electric production car and seems to check all the necessary boxes without straying too far from the brand’s modus operandi. For example, the 71.4 kWh battery yielding an estimated 285 to 310 miles of range isn’t groundbreaking. But it’s competitive and Toyota says it focused on delivering undertaxed power cells aided by water cooling to help prolong its lifespan.  (Read More…)

Toyota has announced pricing for the 2022 GR86, with the Hachiroku receiving an MSRP of $27,700 before destination. That’s $295 cheaper than the nearly identical Subaru BRZ. Though, when you’re effectively building a sports coupe that has a literal clone of itself on sale across the street, every tiny advantage suddenly becomes relevant.

While a couple of hundred bucks aren’t likely to sway someone holding any amount of brand loyalty, it could become the deciding factor for interested parties who see the Toyobaru Twins as otherwise identical. The problem is that they actually do have distinctive personalities, despite still being overwhelmingly similar at their core, and the price difference shrinks even more once you accounted for each manufacturer’s delivery fees.  (Read More…)

Automakers Toyota and Stellantis separately announced plans to construct lithium-ion battery plants in North America on Monday. With regulatory pressures mounting, the industry has been shifting its eggs between baskets to avoid trouble. But the ultimate goal for most brands is to transition toward selling EVs, requiring meaningful action and financial expenditures on the part of manufacturers.

We’ve already seen General Motors and Ford Motor Co. squabbling over who will nestle the biggest battery facilities between America’s Frost and Sun Belts. It’s only fitting that the remnants of the Chrysler Corporation contained in Stellantis walk the path of electrification, especially now that it’s absolutely riddled with European influence. Meanwhile, Toyota is predictably exercising a bit of caution as it similarly navigates how to modernize itself via upcoming lithium-ion plants.  (Read More…)

In 1970, Toyota introduced the world to a pair of cars based on a new platform: The Carina sedan and the Celica sports coupe. The Carina was sold in the United States for just the 1972-73 model years and disappeared without a trace, but its Mustang-resembling Celica sibling proved to be a big sales hit on this side of the Pacific. With their truck-appropriate four-cylinder R engines, though, those U.S.-market Celicas of the 1970s were slow and tended to sound like a Hilux groaning up a mountain pass in Waziristan with a load of 15 Red Army-battling mujahideen fighters. So, Toyota widened and lengthened the second-generation Celica, yanked out the truck mill, and dropped in a straight-six. Thus was the Celica XX born in 1978, and when it arrived on our shores in the following year, it had a new name: Celica Supra! (Read More…)

In the beginning, someone created the buggy. Now the buggy was primitive and lacked more than a couple of horsepower, and darkness was over the surface of the automotive world because this buggy had leaf springs.

And some engineer said, “Let there be a functional suspension,” and there was a coil spring – and, if you liked Mopars, maybe a torsion bar. And this engineer called the coil spring good and the leaf spring crap. And so, there was day and night, buggy suspensions and a reasonable ride, and the engineer created cars in his own image, and old trucks were the serpent.

And so, trucks from time immemorial have been infested by poor-riding leaf springs because they could handle great loads. But these trucks, they did handle like the Leviathan, so some have moved to the proper coil spring, good and true, to hold up their cargo. The 2022 Toyota Tundra has been so blessed with coil springs, among many other improvements. But is it good?

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With every mainstream automaker on the planet seeking to pad their bottom line with tasty SUV profits, the number of jacked-up wagons on offer is truly dizzying. Most of them are car-based, of course, including several in Toyota’s own wheelhouse – witness the mystifying Corolla Cross introduced this year.

This makes the 4Runner something of a glorious throwback. Perched on its toes and looking out into traffic with a lantern jaw, this SUV may be old as the hills but is enjoying some of its most robust sales to date.

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When Toyota announced that the Land Cruiser wouldn’t be coming back to the United States, off-road people shrugged and got back into their clapped-out 4Runners. Despite being incredibly capable wherever pavement is in short supply and having a pedigree that rivals Jeep’s Wrangler, the Land Cruiser is a prohibitively expensive vehicle. Toyota’s penchant for overbuilding vehicles merged with the model’s luxurious bent, resulting in a product that retailed at $87,030 before adding a single option, and sales volumes reflected this.

It was just too rich for most Americans and sales suffered as a result. But Lexus has confirmed the Cruiser-based LX will be returning and recently teased the new model’s next-generation online. While the manufacturer hasn’t confirmed that the 2022 Lexus LX 600 will be a rebadged version of Toyota’s off-road emperor, literally every generation of the LX series has been.  (Read More…)

Ninety years. That’s the amount of time that General Motors has led the sales charts in the U.S.

That may change this year, according to industry bible Automotive News, because of the ongoing microchip shortage.

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Trucks were simpler when today’s Rare Ride was new. No giant grilles, no Ranch Platinum 1764 Embroidery Edition, and no ridiculous styling (I see you, Tundra.) The T100 was a reliable essence of truck, even if it wasn’t what the American market wanted.

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Toyota was very focused on youthful consumer appeal at the turn of the millennium. Around the same time the WiLL sub-brand launched in the Japanese home market with its multitude of different products, a similar project was just getting underway at Toyota Motor Sales USA.

It was called Project Genesis, and like WiLL, it didn’t go well.

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I have become accustomed to running into the unexpected during my junkyard travels, finding everything from a JDM Nissan Fairlady Z to a bullet-riddled Cadillac from a Mythbusters episode to a British tank. That said, I never expected to find a four-year-old hydrogen fuel-cell car, more than a thousand miles from the only state in which they were sold that year. This becomes the newest junkyard car I’ve documented, taking the top spot from the now-second-place 2015 Mitsubishi Mirage. (Read More…)

The WiLL branding project in early 2000s Japan was intended to excite and interest younger consumers with stylish products, all of which were marketed as WiLL. At the pinnacle of unique WiLL offerings were three different small Toyotas: The first two were the unpopular and unsuccessful retro-French themed Vi, and the modern-looking, popular, and unsuccessful VS.

Around the middle of VS production, Toyota just knew there had to be a part of the market they hadn’t reached yet and reintroduced the idea of the Vi with a polar opposite stylistic direction. This is the Cypha. (Read More…)