We don’t just love pickup trucks in America, we practically worship them. The half ton pickup truck is an American icon embedded into our music, our entertainment and almost the core of our culture. If you haven’t owned or wanted to own a pickup truck, you’re probably a communist infiltrating American society and should be stopped. Despite inroads from the Japanese competition, the full-size truck market is a solidly American segment that isn’t just led by the big three, it’s dominated by them. In August, RAM took third place with 33,009 pickups sold in the US of A, more than three times the number four player: this week’s Toyota Tundra. Why is this gap so large when Toyota crushes the big three in so many other segments? Let’s explore that while we look at Toyota’s refreshed 2014 Tundra.

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I know it probably made perfect marketing sense for Toyota to piggyback their new subcompact’s image atop that of the fantastically successful Malaise Era Corolla, in spite of the fact that the two cars were unrelated other than having the same their parent company, but the confusion caused by the “Corolla Tercel” name persists to this day. For that reason, these cars always attract my attention when I see them in wrecking yards; in this series, we’ve seen this ’80 and this ’81 so far.

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The last time we saw a Toyota Master Ace Junkyard Find was when I discovered this super-elaborate ’85 Space Van art car in Northrn California last year. I’ve always admired these mid-engined machines, with their unkillable pushrod fours and goofy Mars Base looks. Here’s one I spotted in a Denver wrecking yard a couple weeks back. (Read More…)

Toyota’s Satoshi Ogiso and Bob Carter address the global media gathered in Ypsilanti for Toyota’s Hybrid World Tour press event

The chief engineer for Toyota’s Prius program, Satoshi Ogiso, who is also managing officer of Toyota Motor Corp, gave some hints about the next generation of Toyota’s highest profile hybrid car at a presentation held as part of Toyota’s Hybrid World Tour, a press event that gathered together all of Toyota’s hybrid cars sold around the world for the first time in one place, in Ypsilanti, Michigan, not far from Toyota’s large R&D center in Ann Arbor.

Ogiso, who oversees product planning and chassis engineering for Toyota, said that while the company continues to work on fuel cell cars and expects to be selling 10,000 or more fuel cell cars a year by the 2020s, Toyota is committed to the concept of hybrid cars that combine electric motors and combustion engines. Due to refinements in Toyota’s Hybrid Synergy Drive, the next Prius will get “”significantly better fuel economy in a more compact package that is lighter weight and lower cost, Ogiso said.

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After losing a motion to prevent him from appearing, Toyota Motor Corporation’s CEO for North America, Jim Lentz took the witness stand in a lawsuit filed by the survivors of a woman who was killed when her Camry allegedly sped out of control and hit a tree after it was hit by another car, whose driver is a co-defendant in the case. One issue in the court case is why Toyota did not equip Noriko Uno’s car with a brake override system that automatically closes the throttle when the brakes are applied.

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Toyota, which faces increased competition for its midsize Camry in the heart of the U.S. car market, says that it will try to hold the line on prices and incentives while still trying to keep bragging rights as the best selling car in America. At the same time, Ford is ramping up production of the Fusion, which is in short supply, and will be trying to keep transaction prices high as it increases supply. (Read More…)

I grew up as a city kid, but my parents made sure I had every opportunity to experience the great outdoors. Most of the time I elected to skip those opportunities. Although I enjoyed attending a rustic summer camp where we slept in tents and warded off raccoon and skunks each night, I did not take well to camping, coming back with over 300 mosquito bites. Fishing was too slow of an activity to capture my attention, but sport shooting was the opposite. After that, I never once picked up an Xbox controller, finding Halo and Call of Duty to be unsatisfying facsimiles for sending rounds downrange. A pity that it took me nearly 25 years to actually go off-roading; I may have never bothered with sports cars in the first place.

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Toyota FT86 Concept

A dealer attending Toyota’s U.S. dealer meeting in Atlanta earlier this month has told the Automotive News that the automaker is now letting its dealers drop underperforming Scion franchises without any penalties. Those dealers that keep their Scion stores open will likely get two new products that were teased at the convention. Toyota Senior Vice President Bob Carter declined comment though he hinted at changes, “We’re not ready to go public with that yet.” Toyota Division General Manager Bill Fay recently told WardsAuto that Scion “has a few too many stores.” (Read More…)

After a continuing effort to reduce reliance on fleet sales in the U.S. market, all three domestic American automakers reported declining fleet sales in July while they were up significantly at Nissan, Toyota and Hyundai-Kia. Chrysler fleet sales were down 36 percent from the same period last year, Ford was down 9 percent and GM down 6 percent. In terms of units, the domestic brands’ fleet sales were down 15,300 vehicle. Meanwhile, sales to fleets were up 34% at Toyota, up 43% at Hyundai-Kia Automotive and a whopping 87 percent at Nissan’s North American operations. (Read More…)

As America’s favorite pastime grapples with a cheating scandal involving its biggest stars, I can’t help but imagine motorsports devotees are looking on with jaded amusement. Cheating, along with exorbitant costs and tobacco sponsorships, is part and parcel of the fabric of motorsports, no matter the geographic location or formula. But few have cheated like Toyota. Who else has been accused of, or caught red-handed, at cheating in NASCAR, CART, Formula 1, and WRC? In each instance, Toyota’s machinations were always subtle and ingenious, nothing like Smokey Yunick’s 7/8th scale Chevelle or any of the famous “bending the rules” yarns. Take for example, the car you see above.

Group A cars were required to be fitted with a specific turbo restrictor that served to limit engine output. Toyota was able to engineer a special bypass valve that could not only defeat the restrictor without creating any evidence of tampering, but was designed to conceal itself when FIA technicians dismantled the turbocharger for inspection. Max Mosley himself called it “…the most sophisticated and ingenious device either I or the FIA’s technical experts have seen for a long-time.” By bypassing the restrictor, Toyota could get as much as 25 percent more airflow into the turbocharger, allowing the GT-Four to put down as much as 350 horsepower in a field where cars were limited to 300 horsepower. According to Toyota’s own specs, my friend Rob’s GT-Four puts down about 255 horsepower, but it sure feels like there might be a bypass valve in there somewhere.

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The first wrongful death lawsuit concerning the sudden acceleration of Toyota cars to go to trial has started with opening arguments. According to Bloomberg, the lawyer for Noriko Uno’s family said that Toyota knew that their gas pedals could get stuck and that the company was liable for her death because Uno’s 2006 Camry did not have a brake override system. The Toyota that Uno, 66 at the time of her death, was hit by a car that ran a stop sign. Her Toyota subsequently accelerated down the wrong side of the road for 30 seconds before hitting a tree, causing her death. (Read More…)

TTAC readers looking to debate the “mid-size vs. full-size” truck matter have more fodder now that GM has unveiled a teaser photo of their new mid-size trucks.

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  0% financing for 60 months. Up to $2,000 in dealer rebates, most of which winds up going into customers’ pockets. Rental lines bulging with high-trim sedans as dealers desperately attempt to shovel away product and make room for truckloads of new arrivals. Savvy shoppers are shaving three, four, and even five grand off of MSRP as average transaction prices land in the basement for the class. Despite massive inflows of manufacturer cash, sales volume stagnates and declines as competitors grab more and more market share. All in merely the second model year of Toyota’s marquee product, a legendary nameplate with a (supposedly) loyal customer base and years of carefully-crafted reputation. What, pray tell, is going on here?

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Toyota will drop the Matrix hatchback for 2014, leaving them without a compact hatchback. The Matrix, jointly developed with General Motors, never set the world on fire, and Toyota didn’t even break out its sales figures from the Corolla, making it tough to gauge its popularity. Perhaps we’ll get the much more attractive Corolla hatchback in the future.

Kodansha has released the final installment of the popular action comic Initial D in its August 6th edition of “Young Magazine” which hit store shelves at the end of July. For those of us in the United States who have followed Takumi Fujiwara’s story through the anime series via Netflix or Hulu, it matters little as we have not seen any new material in some time, but for readers of the comic, this marks the end of an epic 18 year run. Whether or not you are a fan, this is a series that has had a huge impact on car culture all over the world and so its passing is worthy of note. (Read More…)