Car & Driver horrified lovers of unadulterated driving fun with the news that “just 6000 Subaru BRZ sports cars will be allocated to the U.S. for the 2013 model year.” The source of that report is somehow suspect: “A Subaru dealer.” Car and Driver’s telephone budget must have been cut. The magazine consulted Subaru’s website that says that the BRZ will be built in “extremely limited quantities.” Car and Driver also checked with an old C&D article that said that “Subaru thinks that 5000 to 7000 per year would be enough.” Thus having performed its journalistic duty, Car and Driver ran with the story of a BRZ that will be available in homeopathic quantities only. Which, I assume, should trigger a run at dealerships.
(Read More…)
Tag: Toyota
Toyota COO Jim Lentz will be getting a new role – CEO of Toyota Motor Sales North America. The announcement was buried in a press release announcing other management changes at Toyota’s stateside operations.
The repeated stoppages of the Volt production triggered rumors that GM might discontinue the Volt altogether.
Dan Akerson himself had to come to the rescue of the embattled plug-in. Saying that “we are not backing away from this product,” Akerson promised more advertising and less volume. So far, so good.
Then, Akerson did something really bad. Surprisingly, Akerson used Toyota as a benchmark and reportedly said that “Toyota sold about the same amount of Prius in its first year as the Volt in its first year.”
Utter nonsense. (Read More…)
Today, at 2:46 pm, Japan came to a stand-still, again. Trains and subways stopped. People did fold their hands, faced in the general direction of the northeastern coast of Tohoku, and said a silent prayer. Japan and the world marked the one year anniversary of the earthquake and tsunami that left whole towns razed, more than 19,000 people dead or missing, 344,000 people displaced, and a large area around the destroyed Fukushima Daiichi power plant off-limits for decades, if not permanently.
Writers often like to equate the power released by the quake to the nuclear bombs that had been dropped on Hiroshima and Nagasaki. Depending on who you read and believe, it was anywhere between 31,700 and 600 million Hiroshima bombs. Large parts of the coastal areas are dotted with huge, neatly stacked piles of rubble which nobody wants to take and nobody knows what to do with. The devastation was so big that it turned into an attraction on Google Earth. Considering the immense damage, it is amazing how quickly the country did rebound. On Friday, I visited what was presented to me as an emblem of the amazing turn-around, Toyota’s plant in Kanegasaki, Iwate Prefecture. Here, 1,700 employees are working overtime to build Toyota’s Aqua / Prius c, for which everybody is screaming. (Read More…)
More than one fifth of new passenger cars sold in Japan are hybrids. For the second month in a row, hybrid sales exceeded the 20 percent mark, data released by the Japan Automobile Dealer Association (see table) show. Two companies profit most from this new hybrid boom. (Read More…)
Here’s a car that you still see frequently in Colorado, both on the street and in the junkyard. You see Tercel 4WD wagons on the street here because they’re cheap, sensible winter cars and they tend to keep grinding out the hundreds of thousands of miles in their Tercelian slow-motion fashion… and you see them in the junkyard because they’re not worth enough to fix when something major finally fails. (Read More…)
Toyota says that a group of trial lawyers that sue Toyota for money “manufacture controversy where none exists and use media outlets like CNN as tools to serve their narrow, self-interested agenda.” Toyota thinks that “CNN is party of and party to an attempt by lawyers suing Toyota for money to manufacture doubt about the safety of Toyota’s vehicles in the absence of any scientific evidence whatsoever.”
Toyota makes noises that it may sue CNN. What happened? (Read More…)
When the GM Fremont Assembly plant took on Toyota managers and became NUMMI in 1984, the same supposedly inept lineworkers who hammered together sub-par Buick Apollos suddenly started building Corollas that were at least as well-made as the ones made by their Japanese counterparts (you are free to draw your own conclusions about GM management in the 1980s). The initial round of GM-badged Corollas were given the Chevrolet Nova name, prior to becoming the Geo Prizm; you still see Prizms around, but the 80s Nova has become a rare sight on the streets and in the junkyards. Here’s a Nova I spotted in an Oakland, California, self-serve yard earlier in the month. (Read More…)
Toyota plans to more than double its exports to South Korea to 20,700 vehicles this year, says The Nikkei [sub]. The cars come from places that used to be import nations for Toyota: The U.S. and Europe. After announcing plans to export U.S.-built cars to South Korea, Toyota now is looking to bringing made-in-Europe cars back to Asia. (Read More…)
The massive wave of recalls that brought some 9 million Toyotas back to the dealers, amidst a frenzied coverage by a sometimes hysteric media, did less damage to the brand than imagined. A study from North Carolina State University shows that Toyota’s safety-related recalls that began in 2009 had little to no impact on how consumers perceived the brand. (Read More…)
According to current propaganda, Toyota’s Prius c (2012 EPA-estimated 53/46/50 city/highway/combined mileage ) has “the highest rated city fuel economy of any vehicle without a plug,” whereas Ford’s new Fusion Hybrid (EPA-estimated 41 city/36 hwy/39 combined) is “expected to be America’s most fuel-efficient non-rechargeable sedan.”
Consider me confused.
The Corona was the first Toyota car to appear in large numbers on American streets, starting in the mid-to-late 1960s. By the middle of the 1980s, just about all the boxy early Coronas were gone; they rusted quickly in non-bone-dry regions and weren’t enough loved elsewhere to be kept alive. My very first car was a ’69 Corona sedan, so I had a bit of a nostalgic twinge when I spotted this ’70 hardtop coupe in a California self-serve wrecking yard. (Read More…)
North America won’t get a “tuner special” Scion FR-S like the Japanese Toyota 86 will. Such a policy apparently contradicts Scion’s policy of offering one trim level, and the American FR-S will apparently come pretty well equipped. But that doesn’t mean we won’t see it later.
Which country is Toyota’s second largest export hub? If all goes according to the wishes of Yoshimi Inaba, president of Toyota Motor North America, then that will be North America. Toyota has an annual production capacity of 1.8 million vehicles in the U.S. alone and wants to export increasing numbers to the world, Inaba told The Nikkei [sub]. (Read More…)
A few years ago I was let in on a secret: Toyota’s dreams of world domination hinged on capturing hip young buyers interested in green tech and high fuel economy. Of course, Toyota’s hybrid plans have been the worst kept secret since In-N-Out’s “secret menu” and as a result, the green Gen Y boys and girls I know in Berkeley have been excited for years about a “baby Prius”. Well kids, the blue spaceship landed in La Jolla and Toyota invited us down to take a drive. Does a hybrid Yaris with more MPGs than you can shake a stick at have what it takes help Prius become Toyota’s best-selling nameplate? Let’s find out.








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