
Toyota’s failure to crack the US pony car market over the long term is one of its few major stumbles. When I found the pristine Celica Supra Mk I, and then ran across this sad looking and likely abandoned/stolen Mark III, I knew it was fated for me to do a three-parter on the first three generations of Toyota’s ill-fated pony car challenger. It took me a while to find the Mark II, but now we’re at the point of pulling the whole thread together. I’m far from an expert on the Mark III, so please add to the limited body of knowledge that I can muster or fake. One thing is clear: Toyota’s trajectory with the Supra led to a dead end, and that path started early on, perhaps right from the get-go. And the Mark III clearly marked the beginning of the end. (Read More…)
Recent Comments