One year ago, the Nissan Altima, Jeep Grand Cherokee, Nissan Sentra, Toyota Highlander, and Ford Fusion were all significantly more popular than the Toyota Tacoma. The Altima, for example, sold 32-percent more often than the Tacoma, which was generating record volume in 2017.
Fast forward one year, however, and the Tacoma is operating at an entirely different level. It now outsells the Altima, Grand Cherokee, Sentra, Highlander, and Fusion, and by large margins in some cases. To say the Tacoma is America’s best-selling midsize pickup truck would be to wildly understate its success. To say the Tacoma is America’s fourth-best-selling pickup truck would be to minimize its playing field.
Through the end of November 2018, the Tacoma now ranks among America’s 15 best-selling vehicles outright. This is not a cult following. Calling it a Taco doesn’t reserve your place in an exclusive club. You now see enough of them in the run of a day to easily spot the differences between a TRD Sport, a TRD Off-Road, and a TRD Pro.
The Toyota Tacoma is now mainstream. (Read More…)















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