In case you’ve just exited a 60-year coma or immigrated to this country without any prior knowledge of it, Americans have a fondness for pickup trucks. So do automotive manufacturers. Last month, the average selling price for full-size pickups was $47,393. For General Motors, that translates to about $11,000 in profit for each truck sold — but the ceiling is even higher. Two years ago, Ford was rumored to be making $13,000 on each F-Series sold and its domestic competitors weren’t far behind.

Meanwhile, the average haul for an SUV or crossover isn’t likely to surpass $2,000 on its very best days and car profitability is typically even lower (unless you’re Porsche). That’s why “Truck Month” seems to take place five times a year. It’s also why domestic manufactures are going to ensure pickups “dominate” the 2018 North American International Auto Show. Of course, was there ever a year when Detroit’s automotive trade show wasn’t at least partially overrun with trucks?  (Read More…)

Chevy threw itself a birthday party today at the Texas Motor Speedway, celebrating 100 years of making trucks. It had a surprise gift for the audience in the form of the new 2019 Chevrolet Silverado … delivered by way of Sikorsky helicopter, naturally.

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Just like Ram’s revamped 1500, there’s an all-new Chevrolet Silverado 1500 and GMC Sierra pickup lying in wait for the 2019 model year. And, also like the Ram, General Motors plans to keep an old version of its full-size truck kicking around for buyers not interested in something new.

The news comes by way of GM’s Vehicle Identification Number (VIN) decoder document, recently submitted for 2019 model year vehicles. In the GM truck stable, it isn’t just the Silverado line that’s getting a new addition. GMC wants some of the same old-truck action Chevy’s having. (Read More…)

We’ve told you already that Ford isn’t letting off-road-focused variants of the Toyota Tacoma and Chevrolet Colorado have all the fun when the midsized Ranger comes to market next year. The long-awaited pickup, Americanized for its 2019 model-year debut, will arrive with a brawnier FX4 model in tow.

Thanks to these spy shots, we can now take a look at a Ranger FX4 that’s not a test mule.  (Read More…)

Yesterday, Steph Willems reported on a dealer in the northern province of Minnesota that’s offering a dreamy Seventies stripe package for newer Chevrolet Silverado pickups. The package includes the mandatory stripes, vintage tailgate lettering, and “Cheyenne Super 10” badging. The internet is most pleased with the offering.

I was mostly underwhelmed, and felt the need to share with you a real dream pickup from the Seventies. He’s a special luxury Sierra, but you can call him Gentleman Jim.

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The Wikipedia page for Wells, Minnesota, tells us it’s the birthplace of Secret Service agent Larry Buendorf, best known for collaring Lynette “Squeaky” Fromme before the unhinged former Manson Family member could get the sights of her Colt 1911 on President Gerald Ford.

What the page doesn’t tell you is that the ’70s are back, baby, but only if you live (or take a trip to) Wells, Minnesota. The requirement for this time travel? Ownership — or the purchase — of a late-model Chevrolet Silverado. (Read More…)

It’s become a trend. The annual who’s-got-more-twist competition between Ford and Ram is now so regular, so expected, we can even predict by exactly how many foot-pounds the new victor will reign.

Five lb-ft.

Recently announced by Ford, the 2018 Super Duty line’s 6.7-liter Power Stroke diesel V8 wrestles the torque crown back from the Ram Heavy Duty, which had held it for just a year. The exact same scenario played out in the leadup to that particular upset. At this pace, it shouldn’t be too long before American buyers are laying down greenbacks for twist numbers in the four-figure range. (Read More…)

General Motors, the company that ran a campaign criticizing Ford for moving away from steel on its F-Series, is expected to implement carbon fiber in the beds of large pickup trucks within two years. Hopefully, the wait gives consumers time to forget some rather negative ads that bemoaned the use of aluminum for its high repair costs and chance of deformation in an impact.

Carbon fiber is ridiculously strong and should hold up in any side-by-side impact test against aluminum. That is, until you start considering price. Carbon fiber costs substantially more to manufacture, form, and fix than either steel or aluminum. That’s probably why GM plans to limit its usage to only highest trim levels, at least until it can figure out a way to keep production costs down.  (Read More…)

Two days ago we brought you a crop of spy photos of the next-generation 2019 Ram 1500. It won’t be long until we see the real thing in the flesh, either — the Detroit show’s just a month away.

As expected, the truck’s appearance in TTAC’s Slack chatroom caused no shortage of opinion. Negative opinion. Fiat Chrysler’s build quality and innovation never ranks high compared to its rivals at brand ranking time, but there’s no denying the company knows a thing or two about style. About designs that stand the test of time.

The fourth-generation Ram 1500, looking much like the third-generation Dodge Ram (itself not all that removed from the second-generation model) is one of those models. Joke all you want about quality and resale values, but in many eyes, including those of several TTAC writers, the truck just looks like a truck should. (Read More…)

Fiat Chrysler executives have made it very clear: the next-generation Ram 1500 needs to move away from the styling cues of the past, no matter how hard the transition will be for brand traditionalists — or Ram execs.

We’ve already seen movement in this direction. Several 1500 trims — Rebel, Laramie Longhorn, Limited — have already ditched the signature crosshair grille for a new design, positioning the Ram name dead center, flanked by two U-shaped ribs. If you’re still unsure of what kind of truck you’re looking at, the 10-foot-high chromed letters adorning the tailgate provide a second subtle hint. Hashtag branding.

As seen in these spy photos, the next-generation 2019 Ram 1500, due for an unveiling at the North American International Auto Show in Detroit next month, has a face that’s bound to stoke controversy. (Read More…)

Barring a blockbuster December, 2017’s light duty vehicle sales stand to dip below 2016’s record 17.55 million units. The National Automobile Dealers Association forecasts 17.1 million sales in the U.S. this calendar year, with 2018 sales falling to 16.7 million vehicles.

Bad news for automakers? Not if profits stay up. And nothing generates profits quite like large volumes of high-margin vehicles — pickup trucks, to be exact. While November 2017 was a relatively flat month for the industry, a closer look at the pickup segment shows America’s love affair with trucks is keeping the money taps flowing. (Read More…)

The pervasive opinion among truck enthusiasts and industry experts is that nobody cares about plug-in hybrid pickups. Fuel economy isn’t a major priority among those in the market for something that can haul bales of hay or a stable of horses.

This poses a problem for pickup manufacturers striving for lower emissions and fuel consumption. Ford, which previously lightened the F-150 and outfitted it with a bevy of more economical engines, knows this problem better than most.

However, Ford is pressing onwards. It even intends to bring a hybrid plug-in variant of its ultra-popular pickup to the market in the coming years. But how is it going to market the technology to consumers who are unlikely to care? The company has strategy for that and it’s less reliant on fuel savings than you might expect.  (Read More…)

Even though a next-generation Tesla Roadster unexpectedly rolled out of the back of one, it was still beyond weird to see the world’s automotive press converging on a California warehouse for the reveal of a big rig on Thursday night. But this is the scene we’ve grown accustomed to when something occurs in the Tesla universe.

The delayed reveal of the automaker’s electric semi truck, which surely has the Tesla fan base downloading C.W. McCall’s Convoy on Spotify this morning, is a proposition to trucking companies. Buy this Class 8 transport and save. (Read More…)

Say you’re planning on hauling items of uneven length in your next full-size pickup. Eventually, everyone does. Those extra-long pieces of lumber, a disassembled bed frame, tubing, you name it, would normally poke out the top of the bed, resting on a closed tailgate.

Not in the 2019 Ram 1500, it seems.

Spy photos of the next-generation Ram full-sizer reveal a very suspicious seam in the vehicle’s tailgate, and there should be no mystery as to what it means. (Read More…)

Most readers are well aware of my infatuation with trucks. Blame my rural upbringing, or chalk it up to the innate Canadian friendliness of helping everyone move house, but a pickup truck will always reside in my driveway.

The Honda Ridgeline, newly designed for the 2017 model year, is available in a range of trims, starting with the RT at $29,630. This author was unsure about the Ridgeline’s practicality as a truck when it was introduced, given its lineage. Can a base Honda pickup pass the Ace of Base test?
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