From a low that generally occurred around April, Ford Motor Co., General Motors Co. and the Chrysler Group LLC have markedly hiked incentive spending on full-size pickups. In April, the average TCI for the full-size pickup category – which also includes the almost statistically insignificant Toyota Tundra, Nissan Titan and Honda Ridgeline – was $3,261 per vehicle. At the end of September, the average incentive for full-size pickups ballooned by more than 30 percent to $4,281 per vehicle.
Executives from the Detroit automakers insist that this was not simply an inventory-clearing move (because, by industry standards, having three times your monthly sales on the lot is “acceptable”), but manufacturers have been trimming truck production all year and with Days To Turn rising, clearing off the lots makes sense. Especially going into the traditionally slow truck sales months of October and November. Hit the jump for more September incentive and transaction price data…
How much do things change in 60 years? Sometimes the best answer to that kind of question is a picture. Here you can see an original Unimog (right), built sometime between the start of production in 1948 and 1951, when Mercedes bought the operation in order to expand it enough to keep up with demand. On the left is a “60th Anniversary” Unimog design concept, celebrating not the actual birth of the Unimog, but its purchase by Mercedes. Needless to say, the contrast between the two is… breathtaking. And if you’re curious about the evolution of this hugely influential vehicle, if you can’t help wondering how it grew from a (relatively) tiny, spartan utility vehicle to a garish, Mercedes-starred behemoth, be sure to check out Bertel’s illustrated history of the Unimog. It makes you wonder what the next 60 years have in store for vehicles like this… [images courtesy: Autobild]
As goes the pickup and SUV market, so go the Detroit automakers. In recent years, that’s bee a big factor in the decline of the domestic automakers, but now, even with gas flirting with the $4/gal mark, trucks are fueling strong sales performances. Chrysler’s sales are up 27% on 42% Ram brand growth and a 24% improvement in Jeep volume. GM’s enjoyed 34% growth in truck sales, eclipsing far more modest improvements in cars and crossovers. And now that Ford has reported its September sales, it’s official: with 15% truck growth at the Blue Oval, all three Detroit firms have put in a strong truck performance. All off which is great news for Detroit… for now. But even a brief spike in prices at the pump could see those healthy black numbers turn red in a heartbeat. We’ve certainly seen it happen before…
Hit the jump for our developing table of September sales.
In a blog item bemoaning the likely imminent death of the Honda Ridgeline, Automotive News [sub] Product Editor Rick Kranz accuses Honda of “abandoning” its funky pickup by failing to update its styling or hardware since it was introduced in 2005. His point seems to be that the Ridgeline was a decent enough niche product that withered on the vine… and the sales numbers certainly seem to support that thesis. But if you compare Ridgeline to other Japanese-brand compact-midsized pickups, you find that Toyota and Nissan saw similar drops in volume over a similar time period… as did practically all non-full-size pickups. So could Honda have done more for the Ridgeline, or was its decline inevitable? While you’re pondering that mystery, consider this: Kranz points to the last sentence of a months-old piece for one of those zombie rumors that never really got any play:
Based on conversations with industry sources, the story said a smaller pickup is under consideration, derived from the CR-V platform.
Presuming less payload and towing capacity than the Ridgeline, I can’t imagine why a smaller pickup based on a front-drive platform would be a more successful product formula for Honda.
On the other hand, a CR-V-based pickup is something that hasn’t been tried for decades in this market… and it wouldn’t compete nearly as directly with the cheap full-sizers that are killing the “compact” (actually midsized) pickups. So, is Kranz’s logic sound, or could a CR-V-based pickup mix up the market? Faith springs eternal for me when it comes to efficient utility vehicles… but what say you?
Welcome to Bob Lutz week at TTAC! I spent several hours recently with the auto industry’s most notorious executive, and elements of that interview will be the basis for much of my writing this week. We’ll also be capping the whole thing off by voting on the 2010-2011 Lutzie award for most unfortunate quote by an auto exec. And rather than jumping right into the meat of the interview, I want to kick off Lutz week by looking at a few cars that came up in our meandering conversation. After all, these are not just vehicles… when Lutz brings them up in an interview, they become stories, little encapsulations of his philosophy or the state of the company that made them. Let’s start with a car that I literally had never heard of before he mentioned it almost in passing: the Dodge Dakota Convertible. Eat your heart out, Murano CrossCabriolet… the Dakota was the original “WTF-vertible.”
First of all, let’s not fool ourselves: this is quite the hypothetical question. For one thing, Fiat is unlikely to federalize the Doblo cargo van that this “Work Up” is based upon until a subsequent generation comes out. In the meantime, the only Fiat Professional vehicle the US market will be getting anytime soon (thanks to CKD production at Warren Truck, according to Allpar) is the Ducato van, which competes fairly directly with Daimler’s Sprinter. But, hypothetically, could this Doblo “Work Up” find a market in the US? Let’s look at what it offers…
Often times concept vehicles portray an already-decided future direction. Other times, concepts are built to suggest one possibility in an ongoing debate about a model’s future. Land Rover has taken the latter approach with its new DC100 concept, telling Autocar that the Frankfurt-bound concept
builds upon essential elements of the Defender’s character and allows us to open the debate and inspire people to dream about Defenders of the future. The DC100 isn’t a production-ready concept, but the beginning of a four-year journey to design a relevant Defender for the 21st century.
Will the new Defender get an all-new version of its rugged, body-on-frame chassis, or will it move to a re-engineered version of the T5 platform that underpins the Discovery and Range Rover Sport? That’s all still to be decided as Landie navigates a sales and regulatory environment that makes life extremely difficult for old-school SUVs. And because the Defender has lost much of its developing-world market to more reliable Toyota 4x4s, I’d guess the next Defender will be a less-traditional interpretation of the original. While that’s all being hashed out ahead of the 2015 launch date, at least we have an attractive concept to go along with a compelling debate.
Today’s announcement of a memorandum of understanding between Ford and Toyota, uniting the two firms’ pickup truck hybrid drivetrain efforts, took quite a few industry-watchers by surprise this morning. As the industry leader in hybrid technology, Toyota has limited past hybrid cooperation to licensing its drivetrain wholesale to Nissan and a patent-sharing agreement with Ford. Moreover, the last big alliance aimed at developing hybrid technology for full-sized pickups, the Two-Mode V8 hybrids developed jointly by GM, Chrysler, Mercedes and BMW, have been a huge flop on the market, with the German partners walking away from the technology after using it in only a single application each (X5/X6, and ML Hybrid). Though Toyota and Ford have worked together to prevent a messy patent war over hybrid technology, there was little to suggest that they would take the cooperation any further, let alone join forces to hybridize full-size pickups. But if you’re looking to the marketplace to explain the Ford-Toyota tie-up, you’re looking in the wrong place: this is all about the freshly-announced CAFE standard and its generous credit system. (Read More…)
Few will be surprised to hear that Chrysler Group will end production of its Dakota compact pickup truck next Tuesday, as sales of all small-to-midsized pickups have cratered over the last decade. Indeed, the Detroit News reports that the end of Dakota production will result in the layoffs of only 39 employees, although that number may climb as high as 150. In any case, the end of Dakota production is just the tip of the iceberg: Ford’s Ranger goes out of production in December of this year, and GM’s Colorado/Canyon twins will be discontinued sometime next year. Though Dodge plans to bring a minivan-platform-based AWD “lifestyle pickup” to market as a 2014 model, and Chevy is planning to build a North American variant of its new Global Colorado for the 2015 model-year, we’re looking at a several-year interlude in which no American OEM will offer a small pickup in the US. And looking at this chart, you almost can’t blame them… (Read More…)
A new Toyota Tacoma is scheduled for release this fall, and pickuptrucks.com reckons this is it. And because this appears to be nothing more than a relatively mild facelift, we believe it. What would have been too surprising to be true: a completely redesigned, ground-up new compact truck from any automaker in the US market. Apparently building all-new compact pickups for the US market went out of style towards the end of the Clinton Administration… so we’ll have to make do with another facelifted 5+ year-old product. It’s OK, we’re gettig used to it. Video here
In his New York Times comparison of heavy-duty pickup trucks, Ezra Dyer opens with a provocative comparison:
Heavy-Duty pickup trucks are the supercars of the truck world. They have more power than drivers are likely ever to exploit, and bragging rights depend on statistics that are, in practical terms, theoretical.
How does he figure?
While you can’t buy a diesel engine in a mainstream light-duty pickup, heavy-duty pickups now offer propulsion suitable for a tandem-axle dump truck.
I’m not exaggerating. Ford’s 6.7-liter Power Stroke diesel V-8 packs 400 horsepower and 800 pound-feet of torque; the base engine in a Peterbilt 348 dump truck offers a mere 260 horsepower and 660 pound feet. Does your pickup really need more power than a Peterbilt?
I’m guessing most HD truck owners won’t take kindly to the question, especially coming a scolding Gray Lady. But if you read the full review, you’ll find that Dyer was able to locate at least one contractor willing to admit that he realized he just didn’t need his HD’s overabundance of ability. It goes against the grain of the “bigger, faster, tougher, more” marketing message that has helped make trucks such a huge part of the American market, but is it possible that the tide is turning? Have pickups improved too much? The huge sales of Ecoboost V6-powered F-Series certainly suggests the we may just be moving towards a more pragmatic truck-buying market…
Our buddy Mark Whinton from Carquestions, who always manages to find the obscure problems with today’s complex automobiles, wonders: why can’t the new Jeep Grand Cherokee tell if it’s battery isn’t being charged? As he points out, this omission could leave drivers stranded if their accessory belt were to break, without ever warning them of the problem. Is Mark nit-picking? Possibly, but in this business, one lesson gets learned again and again: you gotta sweat the details. In light of Mark’s research we’re as curious as he is: did Chrysler simply overlook this, or is this a case of conscious decontenting? Over to you, ChryCo…
How do you replace a classic? That’s the question puzzling Tata-owned Land Rover, as it begins considering replacement strategies for its iconic Defender SUV. According to Autocar, a concept is coming to the Frankfurt Auto Show this fall which will point the direction for a new Defender, but all the details remain up in the air. One option is to redesign the whole thing from the ground up with a bespoke platform, for maximum off-road ability. The other option:
using a cost and complication-reduced Discovery chassis
According to Autocar’s reporting, a production version is expected in the 2015 timeframe, with 60k-80k annual unit volume targeted. The key issues are the ability to offer multiple body types and to be repairable even in remote locations, and dealing with the first issue will require a decision on whether or not to build a pickup version. Brand director John Edwards says
that Land Rover is keenly watching the progress of the Argentina-built VW Amarok pick-up – some inside JLR argue that VW may struggle to make money because the pick-up market is so competitive. He believes that whatever solution Land Rover finally picks, ‘it won’t please everyone’, because with so many fans and opinions it will be difficult to avoid disappointing some. The challenge is to please most of them and more importantly, attract new buyers to a vehicle of which only 18,000 were made last year.
For the first minute and ten seconds or so of this video, you might be thinking “so what, it’s just an SUV with quad pipes?” After the 1:10 mark, though, when the development mule for the new Mercedes ML63 AMG starts flying around the track, you may just begin to wonder if the laws of physics are being bent. There’s something a little distressing about watching a 5,000+ lb ute tucking through tight corners, as if the car guy’s traditional fetish for light weight were suddenly revealed to be some kind of cruel joke. But perhaps what’s really bothering me is that I know I’ll never see one of these things driven this way, unless some famous football player commits a heinous crime of some kind and leads cops on a modern, high-speed update of OJ Simpson’s infamous chase. In which case, I’d say this might just be the vehicle to have.
First of all, let’s not fool ourselves: this is quite the hypothetical question. For one thing, Fiat is unlikely to federalize the Doblo cargo van that this 
Recent Comments