Bringing out a V6 version of a full-size truck like the F-150 is a good way to get truck guys suspicious, especially if you try to assuage their fears by talking about the engine’s direct-injection, turbocharging and other high-tech frippery. Ford’s solution: emphasize the “power of a V8, efficiency of a V6” simplification, and hope the market catches on as gas prices rise. But does Ford’s marketing concept actually hold true in real life? Does an Ecoboost F-150 get the mileage of a six cylinder even when doing tough truck-guy work? Thanks to some great work by Pickuptrucks.com, you can decide for yourself using the data from a fantastic infographic used to illustrate their test of a loaded and unloaded Ecoboost F-150.

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The German Manager Magazin will write in its print edition that Volkswagen is considering buying all or part of Isuzu, the diesel-centric Japanese truck and commercial vehicle manufacturer. Volkswagen even has a codename for the deal: “Irene.”  Another possibility: the truck firm MAN, which VW owns 30% of, could buy up an Isuzu stake, allowing VW to craft a three-part truck alliance between MAN, Scania and Isuzu. VW’s board member in charge of commercial trucks, Jochem Heizmann, is reportedly in Tokyo pursuing the acquisition and has inspected Isuzu. Toyota’s six percent stake in Isuzu (not to mention VW’s distractions integrating its Porsche and Suzuki alliances) could be serious obstacles. As VW and Toyota battle for the position of world’s largest automaker, Isuzu could become a symbolic battleground for the outsized ambitions of these two industry titans.

UPDATE: VW tells Automotive News [sub] that an Isuzu takeover is “not on the agenda.” Does that mean they’re not looking into the possibility? At this point, it’s not clear.

Having inadvertently caused confusion over GM and Ford’s full-sized pickup rivalry, and in the spirit of the reinvigorated cross-town battles between Ford and GM, I thought I’d share the longer view on the full-size pickup wars since 1995. Now, this graph is far from perfect, as GM’s Chevy Avalanche, Escalade EXT and HUMMER trucks (not to mention the Japanese also-rans) were a bridge too far for our underpowered graphing software (although, with Avalanche added, the GM total came within about 8k units of F-Series last year). Meanwhile, a real drilldown of full-sized truck data would include SUV derivatives as well as either historical data for GM’s “medium duty” trucks or a breakdown of F-Series by size. We could make excuses for why those factors weren’t included on this chart, but the omission will inevitably be blamed on bias, so why bother?

Either way, it’s easy to see why tensions are high between Ford and GM truck fans… having traded places several times over the last 15 years, the pickup wars are as tight as they could be.

Even with Sierra sales added in, GM’s trucks just couldn’t keep up with the Ford F-Series juggernaut this month. Ram, meanwhile is playing a distant third and the Japanese entries might as well not even exist. On the other hand, when it comes to compact and mid-sized pickups (chart after the jump), the Japanese entries are doing quite a bit better. Unfortunately for them, the top three compact-mid pickups combined couldn’t match the F-Series last month. Big trucks still sell in big numbers…

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Reflecting on the recently-previewed Chevy Colorado Concept, Automotive News [sub]’s Rick Krantz notes

During an interview this year at the Detroit auto show, Jamie Hresko, then vice president of GM global powertrain engineering, strongly suggested the automaker was exploring a new mid-sized pickup. He resigned in late February to pursue other opportunities.

To meet proposed higher U.S. fuel economy and lower emissions standards, automakers that sell in the United States eventually will need to develop a leaner range of pickups, Hresko said.

At some point, especially with the likelihood of higher gasoline prices down the road, a smaller, lighter-weight pickup is inevitable…

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No sooner had production of Chevy’s aging Colorado compact pickup ground to a halt due to parts supply disruption in Japan then GM brought out the concept version of its forthcoming replacement, the Global Colorado. This concept specifically previews the Thai-built version of GM’s compact-midsized pickup, and offers 4 Wheel Drive, as well as an all-new 2.8 liter turbodiesel engine. Brad Merkel, GM’s Global Vehicle Line Executive explains

Although this is a show vehicle, the basic proportions and form convey the vision for the next-generation Colorado that we will bring to market. It reflects a stylized version of the new truck, one that takes into account rugged dependable truck capabilities for commercial use as well as sophisticated refinement for personal-use needs.

The Thai-built version of the Global olorado willl begin production this October, but a version of this truck intended for the US market is still a ways off. It’s unlikely that a US version will offer GM’s new diesel engine, but GM is still keeping details about its new oil-burning engine under wraps for now. Given the lack of investment in the US Market’s mid-compact truck offerings, however, any new trucks entering this space are worth watching.

Automotive News [sub] reports that Global Vehicles, a firm with a contract to distribute Mahindra pickup trucks in the US, has dropped its lawsuit in US court in an apparent attempt to rescue its distribution deal. The contract between Mahindra and GV called for British arbitration of disputes, and apparently the British arbitration panel required that all claims be handled through it rather than in US courts. The dropped suit would have required Mahindra to press forward with its US launch regardless of pending arbitration. Mahindra, meanwhile, has said it is looking outside of its deal with GV for a US distributor, so it’s not clear if GV’s olive branch will even make a difference.

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Here at TTAC we often find ourselves bemoaning the lack of compact pickups on the US market, and trying to determine if that fact is due to weak demand or a lack of OEM investment into the segment. But now Chrysler has announced a new entry-level Ram 1500, codenamed “Adventurer,” which proves that full-sizers are the reason  compact pickups are doomed in the US. According to ChryCo’s release, the “Adventurer” is

a value-priced, HEMI®-powered Ram 1500 regular cab truck that appeals to a cost-conscious, new-vehicle buyer who doesn’t want to give up performance and capability. The unnamed new Ram 1500, like the Ram Tradesman, offers buyers a standard HEMI V8 engine with its 20 mpg rating for the same price competitors are charging for their V6 engines.

The price? $23,830, including destination charge. That’s less than a V6, automatic 2WD Toyota Tacoma and nearly identical to a V6, automatic, 2WD Nissan Frontier. And at 20 MPG hwy, the Adventurer’s efficiency tradeoff is relatively small considering the performance advantages of its 390 HP HEMI V8. Though we applaud Ram’s decision to bring an entry-level, utilitarian pickup to the table, we bemoan the fact that this makes selling a compact pickup that much harder.

Though it’s looking like Chrysler will be the first OEM to break the US market’s compact pickup drought, it won’t be the only manufacturer bringing a smaller truck stateside. Pickuptrucks.com reports that

development on the next-generation 2014 Chevy Colorado and GMC Canyon for the U.S. and Canada is under way, based on GM’s all-new GMI 700 body-on-frame global small truck platform that will be built in Thailand starting late this year.

The bad news: it probably won’t arrive until late 2013 or early 2014… and by then, pickuptrucks.com figures that a refreshed Tacoma and a new Frontier will be on the market by then, in addition to a possible Ram or Jeep compact pickup. Still, the prospect of a Brazilian-developed and designed small truck certainly sounds tempting. Let’s just hope the coming competition helps make these trucks into the kind of bulletproof, fuel-sipping machines that helped boost US auto sales the last time we faced a major energy crisis.

For years now, the compact pickup market has withered away due to the chicken-and-egg dynamic of poor sales and little investment in new models. Ford’s Ranger and Chevy’s Colorado are scheduled to die off this year, and with the new global Ranger not coming to America, Mahindra’s endless delays and weak mileage ratings, and no signs of other small truck investment, the segment looks ready to die. But, as it turns out, 2011 might not be the year that kills the compact pickup: tflcar.com reports from the Chicago Auto Show that

a well placed source within the company is that Chrysler will announce a new entry-level light pickup this year.

Since Fiat took over at Chrysler, there have been rumors of a Ram-branded unibody pickup… but rumors of a Jeep Wrangler-based pickup have been rampant as well. Whatever format a new Chrysler compact pickup comes in, here’s hoping it inspires other companies to bring out a rugged, fuel-efficient, compact pickup for the US market. You paying attention GM?

Mahindra’s abortive plans to bring its rugged diesel-powered pickups to the US began back in 2007, just as gas prices were starting to run out of control. Now, after years of delays, steadily-increasing prices and general neglect of the compact pickup market have served only to whet our appetite for efficient little developing world-style trucks. Throughout the the last several years, Mahindra has battled with its US distributor, pulled out of other US efforts and generally failed to deliver… all while dangling the dream of a 30 MPG diesel pickup at hopeful enthusiasts. But, as it turns out, Mahindra’s problems don’t end with distribution: though its diesel engine was approved by the EPA, we hadn’t seen EPA confirmation for the long-held 30 MPG goal. Well, the EPA just released the window sticker for the Mahindra TR40 [via MahindraPlanet], a 4X4 four-door version of its 2.2 liter diesel pickup… and it gets nowhere close to 30 MPG.

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Wherever you fall in America’s cultural geography, you have to cop to one cold, hard truth: trucks sell. In fact, in a market experiencing such odd automotive sales phenomena as no Honda Accord in the top ten, Altima taking second in the D-Segment and a Compact CUV in the top six, it almost seems like the only sure thing anymore is the F-Series and Silverado selling at or above 30k units per month. Whether you find that fact comforting or troubling, you’ll be sure to want to know the truck’s secret to success… which you’ll find just below the fold (along with a more extensive best-sellers chart).

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Mass SUV consumption may have been weaned over to car-based Crossovers, but pickup trucks are still hugely popular and a major challenge for automakers facing steep increases in government CAFE standards.The average 2010-model American pickup truck weighs nearly 5,000 lbs, making it some 22 percent heavier than its equivalent ten years ago. Thanks to that weight gain, average pickup truck efficiency has improved by a paltry two percent since 2000. This year, the fleetwide light truck fuel economy standard was 24.9 MPG, but by 2016 light trucks will need to average about 30 MPG to comply with already-set CAFE increases, and could face another sharp increase by 2025. As a result, it seems that the era of cheap pickups may be coming to an end. Though the Detroit automakers say hybrid and plug-in drivetrains will help, it’s clear that more than anything else, trucks need to lose weight. That’s where things start getting expensive…

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With the second collapse of a Mahindra US-market initiative this year, some might believe that the Indian automaker has abandoned all efforts to make a good name for itself in the USA. And certainly, the implosion of its Pickup truck distribution deal with Global Vehicles looks difficult to salvage, given that both sides are locked in a legal dispute. Needless to say, when GV dropped us an email hyping a Spring 2011 launch for US-Market Mahindra products, we were more than a little skeptical. Now, however, the delay might have a legitimate explanation. According to Mahindra’s Arun Malhotra, senior vice-president for sales and customer care, speaking at the launch of the Mahindra Thar (see video above)

We are working on a lot of models. There will be a pick up on a completely new platform. We plan to bring it in the second [quarter] of 2011. It will be positioned near the top-end of our commercial vehicle pickup range, with a payload capability of above 1 tonne.

This seems to indicate that Mahindra is replacing its 1.2-ton Scorpio-based trucks (known in Australia as the “Pik Up”) with an all-new model before launching in the US. In other words, this is the first actual, legitimate reason for the endless delays to Mahindra’s US launch. Still, as the video of the Thar launch proves, Mahindra could probably make use of this (hopefully) final delay to work on their launch skills.