TTAC is the American car buyer’s influencer of choice. We render verdicts, and the masses abide by our verdicts. Why do Americans buy more than 400,000 Toyota Camrys per year? Because TTAC’s Jack Baruth track-tested a Camry and was more than a little complimentary. That’s why.

Want more evidence of TTAC’s overwhelming authority? On April 11, this article on the subject of the Audi Q3 written by yours truly accused the Q3’s ride comfort of being nonexistent. I said the Q3 is the Audi that makes sure, against all reason, that I possess no pro-Audi bias.

You already know the results of such an article. In response to the critique, Americans would quickly turn away from the Q3, and inventory at Audi dealers would surely build up as customers cancelled their orders.

Or, the Audi Q3 would break its own U.S. sales record in April and then break that record again in May. (Read More…)