Having already introduced a subscription service for its vehicles, Porsche decided to continue experimenting with alternatives to traditional car ownership. The luxury brand plans to launch two pilot programs on both U.S. coasts (condolences to America’s Heartland) aimed at encouraging drivers to get behind the wheel of a Porsche for brief periods of time.

The first, overseen by Porsche Cars North America, will test exclusively within the Atlanta area, near Porsche’s North American headquarters. Called Porsche Drive, the pilot program launched a few days ago and offers hourly to weekly rentals of new Porsche cars and SUVs. Meanwhile, a second joint venture with peer-to-peer car rental company Turo will service San Francisco and Los Angeles starting next month. That endeavor focuses on the sharing of already purchased (new and vintage) Porsche vehicles by owners inclined to share them. (Read More…)

I learned something today that made me almost physically ill: Have you ever flown in or out of SFO, the wacky San Francisco Airport with its wacky fake TSA that takes bribes to let cocaine come through the screening process? Did you rent a car? And did you take that crappy-ass AirTrain that basically goes all around the Bay Area before dropping you off at the rental car facility approximately 42 minutes after you got on the thing?

Did you know that SFO charges eighteen dollars a ride for the AirTrain? They aren’t charging you; they are charging the rental companies, who pay eighteen bucks per contract for an “AirTrain fee” in addition to an amazing amount of other surcharges. No wonder it’s such a nightmare getting a car at SFO.

Of course, you don’t have to rent a car. You could take an Uber, or you could “rent” through Turo. The mandarins of San Francisco don’t like that, so they are taking Turo to court. That in and of itself is pretty much enough incentive for me to use Turo the next time I fly there. Whatever the Government of San Francisco is for, I’m probably against.

How about you? Would you Turo? And would you rent your own car through Turo?

(Read More…)