Will the Toyota RAV4 outsell Toyota’s long-running best-selling car, the Toyota Camry, within the next five years? Nine months ago, Toyota Motor Corp.’s U.S. boss, Bob Carter, said, “I’ll bet you lunch that will happen.”

It didn’t take five years.

To be fair, Carter wasn’t referring to a single month’s results. Indeed, through the first two-thirds of 2016,  the Camry produced nearly 36,000 more U.S. sales — about one month’s worth — than the RAV4.

But in August 2016, for the first time in Toyota’s U.S. history, the Toyota RAV4 was more popular than the Toyota Camry. And the RAV4 was by no means the only vehicle to outsell the most popular car in America. (Read More…)

Sales of new vehicles declined by nearly 4 percent in the United States in August 2016, a year-over-year drop which followed flatlining sales over the previous three months. Bucking the trend to no small degree in August was capacity-constrained Subaru, which earned 4 percent of the market by selling more than 60,000 new vehicles for the first time in the company’s history.

Making Subaru’s achievements even more impressive: according to TrueCar, discounts in Subaru showrooms in August were 78-percent below the industry average. (Read More…)

Expectations from analysts suggested U.S. auto sales would decline by as much as 5 percent in August 2016, a year-over-year drop of more than 70,000 units.

In the end, it wasn’t quite that bad. But August 2016’s 4-percent drop translated to a decline of 55,000 sales for an industry that grew by more than 116,000 sales in the first-half of 2016, a decent rate of expansion given the record-setting pace from one year ago.

There were industry bright spots in August 2016. Subaru reported an all-time monthly record of more than 60,000 sales. This was the best August ever for the Jeep brand. American luxury — Cadillac and Lincoln — was on the rise. Volvo’s resurgence continues apace. (Read More…)

Not since the sixth-generation Honda Civic of 1996-2000 has American Honda made a hatchback available as a conventional part of the Civic lineup.

Yes, there was the British-built Civic hatchback of 2002-2005, but it was an Si-only model with limited appeal and little connection to the broader Civic lineup.

The new 2017 Honda Civic Hatchback that’s now reaching North American shores — it’s built at the same Swindon, England, plant as the aforementioned Civic Si — is another thing altogether. It’s not merely a two-door hatchback entry into the Civic fold, as the Civic hatch so often was in the distant past. Nor is the new Civic Hatchback exclusively meant to be a performance-oriented hot hatch, though it will form the foundation of North America’s first-ever Civic Type R.

No, the new, turbo-only, four-door Civic Hatchback closely mirrors the upper-trim levels of the established tenth-generation Civic lineup. Presumably, then, the new Civic Hatchback, with all of its flexibility and practicality and tailgate possibilities, will steal sales from the regular Honda Civic sedan and coupe?

Honda says no. (Read More…)

A July 2016 surge to 22,960 sales produced the best month of U.S. sales for General Motors’ Buick brand in nearly three years.

“Year to date, Buick retail deliveries have grown 6 percent,” General Motors claimed in its monthly release, “and Buick has gained 0.1 percentage points of retail share.”

GM also said 2016, with 114,105 retail sales through July, represented the best seven-month retail start to a year since 2005 in the United States.

But don’t get too excited, LeSabre lovers, Skylark supporters, and rooters of Regals. We’re talking about 2005, when U.S. Buick sales had already fallen by more than a third in only three years. (Read More…)

“Do you want to get in and out of your car easily and do you want to be able to back out of a tight parking spot?” Ford Mustang buyer and former Chevrolet Camaro shopper John Oglesby wrote to Car And Driver for its September 2016 issue. “If so, you need the Mustang.”

John Oglesby is truly representative of the market as a whole. After holding its position as the top dog in the segment for five years, the Chevrolet Camaro predictably lost its title to the Ford Mustang in 2015, the year of an all-new Mustang; the last year for the now-departed fifth-generation Chevrolet Camaro.

2016 hosted the launch of an all-new Chevrolet Camaro, but a return to sales leadership wasn’t in the cards. Not at any point since the nameplate’s 2009 return has the Camaro sold so poorly. Year-over-year, U.S. Camaro volume is down 15 percent compared with 2015, the Camaro’s previous worst year since returning. (Read More…)

Grits and poutine aren’t the only divisions betwixt us.

Celine Dion and two-year election campaigns aren’t the only factors that enable Europeans to tell us apart.

Catastrophic illness-induced bankruptcy and wait-time-fostering universal healthcare aren’t the only hallmarks of our unique approaches to public policy.

There are wildly divergent vehicular tastes between the United States and Canada, as well. (Read More…)

The Toyota Camry began a streak of 14 consecutive years as America’s best-selling car in 2002. Holding that number one position isn’t easy.

Toyota does not merely need the Camry to continue to live up to its reputation for reliability, and subsequently incite demand. Toyota also requires massive production capacity and a pricing scheme that matches production capacity to demand.

Demand in the United States for conventional midsize cars, however, is falling quickly. Year-to-date, overall midsize car volume is down 8 percent. In July 2016, midsize car sales fell 15 percent.

With a 2016 Camry now attempting to leave dealer lots as a five-year-old car, more than two years since its last refresh, Toyota’s desire for the Camry to maintain its high-volume nature and best-selling posture is now matched by a significant uptick in Camry incentives.

Toyota is now discounting Camrys 27-percent more than just one year ago, with an average incentive spend per Camry of $3,760 in July. (Read More…)

The fourth-generation ND Mazda MX-5 Miata is undoubtedly, indisputably, undeniably the best addition you could make to your garage.

Some people disagree.

Fiat Chrysler Automobiles reported 480 U.S. sales of the Fiat 124 Spider in July 2016. The Spider is a thoroughly transformed version of Mazda’s fourth Miata: different body, distinct suspension tuning, unique powerplant.

With the 124 Spider’s arrival in the United States, 13 months of Mazda MX-5 Miata sales growth came to a screeching halt. (Read More…)

Mazda sales representatives across the United States finally have the golden ticket for all of those eventual Honda Civic buyers who walked out the door before even test driving a Mazda3.

“When the driver maintains a constant steering angle, GVC immediately recovers engine drive torque, transferring load to the rear wheels to enhance vehicle stability,” Bill will tell his next up, quoting Mazda USA’s press release. Says Joe to the young couple expecting their first child: “The extremely subtle amount of deceleration force added by GVC normally amounts to 0.01 G or less.” Tom, with a patronizing over-the-glasses glance at the fixed-income senior citizens across the desk, says, “GVC demonstrates its effect consistently over a wide range of driving situations, regardless of the driver’s level of skill.”

GVC, or G-Vectoring Control, is the next step in Mazda’s Skyactiv-branded technology. G-Vectoring control debuts on the refreshed 2017 versions of the Mazda6, a chronically unpopular midsize sedan, and the increasingly uncommon Mazda3, sales of which have tumbled by nearly a fifth since the car’s 2012 peak. (Read More…)

44 percent of the new vehicles sold by Fiat Chrysler Automobiles in the United States in July 2016 were Jeeps. As Fiat Chrysler, under a new sales reporting methodology, flatlined in July, Jeep volume jumped 5 percent, year-over-year.

Total new vehicle volume rose by a scant 0.6 percent in the United States in July, a gain of fewer than 11,000 units for an auto industry which grew by an average of 19,400 units in the first six months. Overall sales at FCA grew at half that rate, a gain of a few hundred units in July after FCA volume jumped by more than 9,000 sales per month in the first-half of 2016.

A 27-percent drop in passenger car volume at FCA created greater need for Jeep to pull more than its fair share of the automaker’s U.S. sales load in July, particularly with pickup truck sales growth at Ram quickly slowing.

Yet Jeep isn’t the only division at FCA that continues to counteract the automaker’s disappearing car volume. And we do mean disappearing in a literal sense. (Read More…)

Yes, Camaro sales figures. They’re not attractive, not what General Motors was accustomed to achieving when the reborn Camaro returned in 2009 as a fifth-generation Ford Mustang fighter. Not for the first time, we told you that story yesterday. Much as we all expected that the Camaro, in its final year, would be outsold by the high-production sixth-gen Mustang in its first year, 2015 is over. This is 2016. The Camaro is the new car. The Mustang could be resigned to Yesterday’s News status.

Instead, the Mustang is outselling the Camaro by huge margins, the Dodge Challenger has outsold the Camaro in each of the last three months, and Camaro volume is down 37 percent since May, year-over-year.

What’s an automaker to do? (Read More…)

Midsize pickup truck sales shot up 29 percent in the United States in July 2016, enough to drive the sub-sector’s share of the overall pickup category up three points to 17 percent.

Indeed, without the gains produced by the midsize truck sector, overall U.S. pickup truck volume would have flatlined in July on declining sales of the two top-selling truck lines, Ford’s F-Series and the Chevrolet Silverado. Moreover, without the midsize truck sector’s additional 8,973 July sales, total U.S. new vehicle sales volume would have risen by less than one-tenth of one percent.

Instead, because of a dramatic increase in sales of the second-generation Honda Ridgeline in its first month of availability, another huge uptick in Nissan Frontier sales, and continued growth from GM’s Colorado/Canyon duo, pickup truck sales grew four percent and the American auto industry reported nearly 10,000 extra sales in July 2016, year-over-year. (Read More…)

U.S. sales of America’s three pony-muscle car coupes slid 2 percent in July 2016 despite meaningful gains from both the Ford Mustang and Dodge Challenger.

Blame?

Cast it all in the direction of the Chevrolet Camaro, sales of which plunged 26 percent, a loss of nearly 2,000 sales for Chevrolet dealers compared with July 2015.

Camaro sales declined in 7 of the last 12 months, diving by 9,517 units during a span of three consecutive year-over-year decreases between May and July. After the Camaro outsold the Ford Mustang in five consecutive years, it now appears certain that 2016 will be the second consecutive year in which the Mustang easily outsells the Chevrolet Camaro.

One might even say the Mustang is going to win, “by a lot.” (Read More…)

“They go on loving you just the same, but somebody’s dying.”
Not Chris Isaak – 1995.

Minivans crumbled as the three-row utility vehicle took over, leaving a handful of nameplates to each produce healthy volume. TTAC’s claim earlier this week? Midsize sedans are now following the same track, crumbling as the smaller two-row crossover takes over.

Already, America’s fleet of midsize sedans is decreasing in size. We expect to see a greater reduction in the number of midsize offerings soon.

Midsize sedans desperately want you. But you, oh collective American consumer, are consistently desirous of fewer midsize sedans. The current crop of midsize nameplates does not uniformly possess the mettle to survive the current downturn, a downturn which quickly grew more severe last month.

U.S. sales of midsize cars plunged by 31,000 units in July 2016. (Read More…)