American Honda reported 2,472 sales of its all-new, second-generation Ridgeline pickup in June 2016, the truck’s first month of rather limited availability.

June was the Ridgeline’s first four-digit sales month since August 2014, the Ridgeline’s first month above the 2,000-unit mark since October 2008, and the best Ridgeline sales month since August 2008.

In fact, if American Honda simply maintained the June 2016 sales pace for the rest of the year, total 2016 calendar year Ridgeline sales would essentially match 2013’s total for an eight-year high in U.S. Ridgeline sales.

Indeed, on an annualized rate, based simply on the Ridgeline’s first month back from a long hiatus, Honda is already selling more Ridgelines than at any point since 2008. (Read More…)

Cadillac detailed the sources of its so-called global sales surge in June 2016 in a press release yesterday. In so doing, Cadillac called attention to its first-half global sales decline and the global rarity of the wreathless crest.

#Global

Cadillac has reason to pursue (and then tout the results of its) increased global strength (or diminished global weakness). In the United States, Cadillac isn’t doing enough. The three top-selling Cadillac rivals — BMW, Mercedes-Benz, and Lexus — generate more U.S. sales than Cadillac does around the world. Globally. Everywhere.

Roughly 13,000 monthly sales in Cadillac’s historic North American market is a figure simply insufficient to secure a bright future for General Motors’ premium brand. Thus, Cadillac now intends to be a global luxury brand, and is in fact making inroads leading toward that goal.  (Read More…)

Even with an all-time first-half U.S. sales record, Ford’s SUVs and crossovers huge year-over-year gains weren’t enough to counteract the significant losses in Ford’s car lineup.

And that’s where the Ford F-Series steps in.

Overall Ford Motor Company sales rose 4.4 percent in the first half of 2016. At the Ford brand, specifically, every passenger car nameplate produced fewer sales than during the same period in 2015. (Read More…)

After TTAC delved into the details of the sixth-generation Chevrolet Camaro’s gradual decline last month, General Motors reported the worst sales month for the Camaro since November 2014.

June 2016 sales of the Chevrolet Camaro fell to a 19-month low. With only 4,969 sales — a huge number by the standards of most sporting cars but a 40-percent drop compared with the Camaro’s five-year June average — U.S. Camaro volume fell below 5,000 units for just the second time in the last 18 months.

Newly launched this past winter, the latest Camaro’s sales have fallen well below the totals achieved by the six-year-old fifth-gen Camaro in its final — and worst — year on the market. In the first-half of 2015, GM reported 42,593 U.S. sales of the Camaro, a 9-percent year-over-year drop. Yet one year later, the new Camaro is down 14 percent to 36,834 units, a drop of 5,759 sales. (Read More…)

“Has GM lost market share? Yes.”
Alan Batey, President, GM North America,
Wall Street Journal, July 6, 2016

From 17.7 percent in the first-half of 2015, General Motors’ U.S. market share tumbled by more than a point to 16.6 percent in the first-half of 2016.

But, GM’s North American president points out in a Wall Street Journal opinion piece, profitability is on the rise.

TrueCar estimates that, as a percentage of the average transaction price, GM’s incentive spend in June 2016 fell by half-a-percentage point to 10.9 percent, year-over-year. As for the average transaction price, TrueCar says GM’s rose 6.5 percent in June 2016 to $36,489. That is 9.4-percent higher than Fiat Chrysler Automobile’s June 2016 ATP, which also required greater incentives to achieve according to TrueCar. Meanwhile, Batey wrote in The Journal that GM has “reduced low-margin sales to daily rental companies in the U.S. by 88,500 units.”

This explains the marriage of two conflicting subjects: GM’s decreased volume in a growing market and GM’s corresponding increase in profitability. (Read More…)

Barely four out of every ten new vehicles sold in the United States in the first-half of 2016 were traditional passenger cars. Toyota Camrys, Honda Civics, Ford Mustangs, Mercedes-Benz C-Classes, and dozens of alternatives remain numerous — more than 3.5 million were sold in 2016’s first six months.

But together, these cars make up a smaller chunk of the market now than they did a year ago, and a far smaller slice of the market than just five years ago. Cars were at parity with light trucks (pickups, SUVs, crossovers, vans) in 2011 and earned 52 percent of the market the year prior. (Read More…)

There’s nothing new here, nothing unusual at all to see.

U.S. sales at the increasingly popular Jeep brand jumped 17 percent in June 2016 as the overall market climbed just 2 percent; as SUVs and crossover sales grew 10 percent. Jeep sales have increased on a year-over-year basis in 33 consecutive months.

FCA’s need for Jeep to outperform was all the more clear in June, as Jeep attempted to follow-up an all-time record performance in May with sustained demand. Car sales across the automaker’s Alfa Romeo, Chrysler, Dodge, and Fiat brands plunged 40 percent, a loss of nearly 19,000 sales.

And so the trend continues. 17.4 percent of the new vehicles sold in the United States by Fiat Chrysler Automobiles in April were cars. That figure fell to 16.9 percent in May and dropped to just 14.2 percent in June.

These aren’t typos. For every 86 pickup trucks, minivans, commercial vans, SUVs, and crossovers sold at your friendly local FCA store in June 2016, there were only 14 cars sold along with them. (Read More…)

We’ve reached the halfway marker. After new vehicle sales soared to record levels in calendar year 2015, the volume produced by automakers competing for market share in the United States continued to expand through the first six months of 2016.

Between January and June, the 30 most popular new vehicle nameplates in the United States generated half of all auto sales, leaving more than 250 other vehicles to fight over half the market. Many of those popular vehicles own a far greater chunk of the market than entire manufacturers. The top-selling Ford F-Series line of pickup trucks, for instance, outsells every auto brand aside from Toyota, Chevrolet, Nissan, Honda, Jeep, and Ford itself. The 30th-ranked vehicle, Subaru’s Outback, outsells whole mid-tier premium brands such as Cadillac, Infiniti, Lincoln, and Jaguar-Land Rover.

In other words, popular vehicles are very popular indeed. (Read More…)

A modest increase of 2 percent fell below expectations from forecasters that the U.S. auto industry would grow by more than 5 percent in June 2016. Indeed, given the extra day on June 2016’s auto sales calendar, the daily selling rate for the industry actually declined in June, albeit marginally.

Big gains were nevertheless not uncommon. The Ford Motor Company, Fiat Chrysler Automobiles, Nissan-Infiniti, and Hyundai-Kia all posted above-average gains. Ford’s best-selling F-Series, which accounted for three-in-ten sales at Ford’s namesake brand, posted a 29-percent year-over-year increase. Overall pickup truck sales, powered in large part by the Ford’s 15,766-unit increase, jumped 10 percent.

The Toyota Camry claimed the top spot among cars despite its own sharp decline, a 13-percent loss worth nearly 5,000 sales. For the first time since last October, the Honda CR-V was America’s top-selling SUV/crossover.  (Read More…)

We don’t yet know the exact price of Volkswagen USA’s 2017 Golf Alltrack.

We are certain, however, that Volkswagen, a company with a brand image severely tarnished in the United States, will be able to do no better than slightly undercut the basic price of the Subaru Outback.

And that might be a problem. (Read More…)

Fiat Chrysler Automobiles’ fourth-quarter reveal of Jeep’s replacement for the Compass and Patriot comes after mountains of late-in-life success for the small SUV duo.

In Jeep’s U.S. home market, sales of the Compass — known as one of The Worst Cars Today since way back in 2006 — soared to an all-time record high of 66,698 units in calendar year 2015. Through the first five months of 2016, Compass sales are up 72 percent, a gain of 16,411 sales for Jeep’s lowest-volume model.

The Patriot, meanwhile, topped the list of TTAC’s The Worst Cars Today in 2016, sales of the Patriot also having shot up to record levels of 118,464 units in 2015. Year-over-year, U.S. Patriot sales through the first five months of 2016 grew 4 percent to 52,067 units. Combined, the Dodge Caliber-based tandem essentially produce one-quarter of Jeep’s sales in the brand’s home market, outselling every other individual Jeep nameplate.

Against this backdrop of outrageous success for two critically panned trucklets with seven-slot grilles, a single Jeep candidate will step in to fill their shoes at a Brazilian debut later this year. Jeep already has a subcompact SUV: the Renegade. Jeep already has a small and affordable off-roader: the non-Unlimited Wrangler. Jeep already has an entry to challenge America’s leading crossovers: the Cherokee.

Can Jeep find space in tight quarters for yet another small SUV? If not, we’re about to see the first Jeep flop since the Commander arrived in 2005. (Read More…)

On the Muscle Car Calendar, 2016 was supposed to be the Year of Camaro.

After outselling the Ford Mustang in the United States in five consecutive years between 2010 and 2014, it wasn’t surprising to see the Chevrolet Camaro fade into a distant second place in calendar year 2015. The Mustang was all-new in sixth-generation form for model year 2015; the Camaro was in its seventh and last year of its fifth iteration. The refreshed Dodge Challenger’s success may have played a role in the Camaro’s sharp decline, too, as 2015 was the seventh consecutive year of U.S. Challenger sales growth.

2016, with the reborn Camaro freshly reengineered and the Mustang no longer the freshest American muscle, is not turning out to be the Camaro’s time to shine.

Through the first five months of 2016, the Ford Mustang has outsold the Chevrolet Camaro by 21,324 units in the United States, a margin that may be impossible for the Camaro to overcome by year’s end. (Read More…)

We live on a small cul-de-sac with 19 other families. Until this past weekend, there were 33 vehicles parked in our street’s 20 driveways, not including the always different manufacturer-supplied press car parked in front of GCBC Towers.

But one family that already owned one Honda Civic just doubled the size of its fleet with another Civic, and in so doing also doubled the number of driveways on our 20-home street with two Honda Civics. This brought the total number of Honda Civics on our small cul-de-sac to nine, equal to a 26 percent share of the market.

Yes, it’s an extreme version of a typically Canadian story. Assembled in Honda Canada’s plant in Alliston, Ontario, the Civic is a long-running powerhouse, a reality intensified in our decidedly non-premium, working class community.

Meanwhile, the Honda Civic is climbing the leaderboard in the United States, as well. (Read More…)

“I can’t quite believe it, but it actually looks different to the last one. In a wild change of tack…,” CAR Magazine’s CJ Hubbard writes, “…Audi has built a new car that doesn’t look nearly indistinguishable from its predecessor.”

Er, sure.

To be fair, Hubbard is among an early group of drivers who spent a fair chunk of time with the new Audi A5 in Portugal, and with time comes familiarity, and with familiarity comes an ability to more easily distinguish the new car from the old. We’ll get there, too.

Moreover, while reviews in Top Gear and The Telegraph were more direct in regards to the new A5’s, “same-again bodywork,” and the idea that, “designers phones in the changes,” Hubbard simply said the new A5 does not look nearly indistinguishable from the old A5, which could be translated to mean that it does look somewhat indistinguishable.

Of course the new Audi A5 looks entirely like the old Audi A5. That’s how Audi does things, particularly when the predecessor was a home run. Why mess with success? (Read More…)

After watching General Motors drop 825 pounds of rock into the beds of a Chevrolet Silverado and a Ford F-150, I wasn’t caught up in fairness or relevance or with the advertisement’s status as a marketing stunt. Some observers asked whether GM crossed an unwritten line shared by Detroit’s cross-town truck rivals, as if in a year when presidential candidates toss deeply personal insults around like water balloons at a summer picnic a pickup truck critique would be over the line.

To me, it simply seemed clear from the moment of the ad’s YouTube launch that the Chevrolet Silverado’s apparent toughness advantage would be more frequently viewed than a traditional truck commercial. As of this writing, Chevrolet’s YouTube channel has racked up 4.4 million views with “Silverado Strong: Steel Bed Outperforms Aluminum Bed,” ten times more views than the channel’s 22 previous ads have generated in the last month, combined.

The Silverado could use the increased attention. U.S. sales of GM’s best-selling model line are flat despite a six-percent sales increase in the truck market so far this year. (Read More…)