You didn’t think the V60 was going to save Volvo, and it hasn’t.
The job of saving Volvo in North America will be left up to the next XC90, a nameplate which accounted for 28% of Volvo USA sales in 2004, but just 9% so far this year.
The hope was that the V60 would show loyalists that Volvo is still in the wagon business, that Volvo is still Volvo. However, the owner of a one child/two dog V50 may not yet have even noticed one of the new wagons on roadways, as only 9% of the Volvos sold in the United States so far this year have been V60 wagons. (Read More…)














Recent Comments