Since even before its debut, the Honda E has been showered with the kind of praise the American media usually reserves for controversial topics that split the nation, despite the model not being sold here. That’s likely fine. While its visual charms are undeniable, its small stature and electric powertrain probably wouldn’t do it any favors on the U.S. market. We could see it having an impressive first year before settling into a prolonged sales slump (think Fiat 500).
There are certainly alternative scenarios, but few involve Honda E supplanting the Civic. Being adorable will only take you so far. However, it seems Honda was originally willing to take a whack at it. The model’s product leader, Kohei Hitomi, said the little electric was always meant for America. (Read More…)









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