With the Japanese Yen hovering around the 91 to 1 U.S Dollar exchange rate, a bullish VW focusing on boosting their market share in North America and Ford rising up, Toyota are probably a bit depressed. Business Week reports that, for the second year in a row, Toyota have resigned themselves to the notion that their North American division will post a loss this fiscal year. This will, almost certainly, have a knock-on effect in Toyota’s ability to turn a profit in the North American market, even after more cost cutting. “The finance company is having a solid year, so if you include that it will be so much easier to say positive things,” Yoshimi Inaba, Toyota’s North American chief executive, told reporters in Detroit. “We are still trying hard to improve (sales and manufacturing operations).”
We thought we’d seen the last of the unintended acceleration crazes come and go for good nearly two decades ago. We were wrong. Somehow, like Camaros, Chrysler bailouts and Whitney Houston, the phenomenon has clawed its way back into the American consciousness this year. Consumer Reports even devotes an entire study to the number of unintended acceleration complaints lodged against the 2008 model-year with the NHTSA. Unsurprisingly, the big winner was Toyota, with 41 percent of the complaints, Ford came in second with 28 percent while Chrysler had nine percent. But wait, how many cases were there in total? Only 166? So, of the 2.2m vehicles Toyota sold in 2008, a total of 52 complaints were lodged about a phenomenon with no good mechanical explanation… and Consumer Reports wants us to believe that this is statistically significant?
CBS’ Marketwatch reports from Tokyo (or more accurately, blogs the Japanese Business Daily Nikkei’s reporting) that Toyota is going to change out accelerator pedals in US market vehicles in hopes of putting the issue behind them. “Toyota Motor Corp. will make changes to gas pedals in certain U.S. models under an agreement with the U.S. National Highway Traffic Safety Administration, according to a published report, in response to accidents blamed on the accelerators getting stuck to the floor mats. Toyota still maintains that the vehicles are not actually defective. But to settle the potentially image-damaging issue, it will change the gas pedals so they are less likely to get stuck. The work will be handled through dealerships, Japanese business daily Nikkei reported Saturday.” Interestingly enough, nothing is said about non-US market vehicles. (Read More…)
A year ago, TTAC published a story about out-of-control Toyota Tacomas. Since then, reports continue to surface of “unintended acceleration” events in Lexus ES and IS and Toyota Camry and Camry Solara vehicles. Toyota insists that all-weather floor mats are causing the problem; the accelerator becomes stuck under the rubber. Autocoverup.com alleges, well, you know. “This is a known problem with over 432 complaints,” the site’s author insists. According to NHTSA’s Defect Investigation’s database, reports of unintended acceleration in Lexus ES models first surfaced around 2004 and continued until late 2008. One report (ODI-NHTSA Complaint Number 10252860) describes the problem:
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