Jaguar Land Rover has taken its first steps into the scariest part of autonomous development — real world testing.
As most automakers are already deep into R&D work on self-driving cars, luxury manufacturers like JLR cannot afford to be late to the party. In today’s world, premium automobiles are less about ride quality or cabin space and more about having the latest and greatest tech. A big, comfortable car isn’t hard to come by — they used to build them all the time. They also aren’t particularly expensive, especially if you shop on the used market.
However, a 2005 Lincoln Town Car in the driveway doesn’t scream “prestige” to the neighbors. But an autonomous Range Rover that parks itself in the garage while you get the mail is something else entirely. If you had a vehicle like that, the guy across the street would have difficulty even holding your now-powerful gaze — shamed by his own car’s clear inferiority. Imagine what kind of price you might pay to have that kind of mastery over another person. Now you can see why this technology is so important to JLR. (Read More…)














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