In his Detroit News interview, GM CEO Dan Akerson revealed a minor mystery, which I present for your consideration and discussion:
In a recent meeting with engineers, for example, Akerson pressed them to explain the logic behind putting a big 6.2-liter engine in an unspecified car whose competitor has a 4.4-liter turbocharged engine. The engineers replied: “Well, we want to be able to beat the other guy.”
Akerson responded: “I don’t think the average buyer is going to buy an eight-cylinder, 530-horsepower (car).” His point: Decisions must be supported by a solid business case, and not just for bragging rights or as a marketing tool.
The Cadillac ATS-V seems like the most likely candidate, but then there’s also this to consider:
Akerson, who became CEO Sept. 1 and board chairman Jan. 1, already is weighing in on new vehicles. He recently greenlighted the next generation of the compact Chevrolet Cruze, but vetoed a new engine for a sports car set for production in 18 months.
The ATS is a sedan, not a sports car… so is this a different cancelation, or what? Over to you, B&B…
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