Here’s the thing about design school, and designers in general: you are taught to fully express your creativity…which sounds like a great idea in theory.  In reality, there’s very little “reality” in the situation.  This is a creative art for profit, by a multinational, publicly traded corporation. Design school students frequently have to un-learn their training if they want to make the nut.

When my freshman year Transportation Design class at CCS was tasked for a third world mode for transport, the teacher chose one country in particular: India.  Luckily, since I’ve regularly visited that nation and know a tad bit more about it than most car designers…well, I thought I’d nail this one.  Because who in India (circa 1998, and still to this day) can afford a car? Rich people, not the masses with no hope of education and/or career advancement…they stick with their feet or perhaps a motorcycle.  Sad, but true. (Read More…)

Gucci is no stranger to OEM trim packages for major manufacturers. The House of Gucci originally lent its unique Italian flavor to somewhat of an Intercontinental Bastard: a leaf sprung, Chevy Nova based Cadillac with a Spanish name. (Read More…)