Redesigning retro is a herculean task. You need to change the vehicle enough to be worth the effort, meanwhile maintaining an iconic retro theme. If you don’t change enough, shoppers won’t see a reason to trade in their old flashback for the new time capsule. Change it too much and you’re left with a caricature. The task is so daunting that few even attempt it. (Just look at the one-hit-wonders: PT Cruiser, HHR, SSR and Thunderbird.) VW on the other hand is different. After all they continued to build and sell the same Beetle with minor tweaks for 65 years straight. If anyone can tweak retro and convince people they need it, it’s VW. Sure enough, 2012 was the best Beetle sales year since 1973. As a chaser to VW’s revived retro-mojo, the Beetle is now offered sans-top and VW tossed us the keys to a brown-on-brown model for a week so we could get our 70s on. Can you dig it?
While BMW has been turning the 7-Series into a luxuriously silent highway cruiser, Lexus has been busy injecting sport into their isolated lineup. In 2006 we got the 417HP IS-F, in 2011 came the insane LF-A super car, and in 2012 we were introduced to Lexus’ styling and suspension tweak brand F-Sport with the GS350 F-Sport. It was only a matter of time until the spindle grille and the looks-fast F package appeared on Lexus’s flagship LS. Can a “looks-fast” and “handles-better” package help the LS regain the sales crown? Or does Lexus need to go back to the drawing board for some go-fast love?
Buick’s been on a roll this year, their sales are up and their owner demographics are younger than they have been in recent memory. The cynic in my says that’s because half their clientele died of old age, but it has more to do with their product portfolio. Say what? Yep, it’s true, the brand I wrote off for dead last decade is targeting younger buyers with designs imported from Europe and finding sales success. The Verano turbo shattered my preconceptions, but can Buick do it again? A brown Encore arrived one rainy morning to see if it was possible. (Read More…)
Every car company hates the BMW 3-Series. It’s always the benchmark, always the sales champion, always the golden boy. BMW shifted nearly 100,000 3-Series models in America last year and they did so not by being “the best” luxury sedan, but by pandering to the shopping public’s desires. Buyers have shown they want a comfy ride with a luxury logo on the front, they want good fuel economy and they want to hear journalists say how well the car handles on a track. The average buyer will never beon a track, but it’s critical to know your car belongs there. The old IS was a good car on the track, but its demure looks sold more on Lexus’ reliability and dealer reputation than the car’s track diaries. As we know from Volvo and Lexus’ sales numbers in this segment, two things don’t move metal: reliability and safety. For 2014 Lexus went back to the drawing board completely redesigning the IS sedan to be their most dynamic sedan ever. Does it have what it takes to take on the Germans and Infiniti’s new Q50?
The ES has been Lexus’ best-selling sedan for 15 years yet the front-driver started life as something of a side-show. In 1989 the ES was a thinly veiled Camry, supposedly rushed to market because Lexus dealers couldn’t envision launching a brand with one vehicle (the LS 400) and were unwilling to wait for the SC and GS. This explanation makes sense to me and explains why the ES was the only FWD car in a brand created to compete with the Germans. Of course, this odd fit within a full-range RWD luxury brand is exactly why the ES sells. Wonder why Acura’s wares never had the sales success of the ES? It’s all about the brand baby.
Apparently I’m a stereotypical Subaru shopper. I’m in my 30s and live on 9-acres of redwood forest in Northern California where I run a small organic egg farm. My nearest neighbor is a mile away and the closest concrete or asphalt driving surface is a 3 mile trek through the woods. During the winter I value AWD and high ground clearance, not because I need it (my 2005 Jaguar XJ has never been stuck) but like most Americans, I feel safe and secure by having a larger margin for error. I also have a special place in my heart for station wagons. It was therefore no surprise to my neighbors when I drove home one day in the Outback’s little brother, the XV Crosstrek.
Want a fuel-sipping, tree-hugging sedan with stunning good looks? Ford thinks they have the answer in the 2013 Ford Fusion Hybrid. Can jamming a gasoline/electric drivetrain behind Ford’s sexy grille continue the love affair the press has had with Ford’s world-car? More importantly, can thisFord hybrid live up to its EPA numbers? Let’s find out.
The full-sized luxury market used to be a small pond before the Lexus LS appeared. Up to then all Mercedes had to worry about was the German brand known for their delightfully crude 2002. Jaguar? 1980s Jags spent so little time running they were more garage ornament than transportation. Fast forward to today and BMW is the new Mercedes and the full-sized luxury segment is getting crowded with entries from Audi, Porsche and an XJ that spends enough time running to count. Where does that leave the S-Class’ old foe? BMW tossed us the keys to their most popular 7 to find out.
The popular wisdom among folks in the auto-biz of my generation (1970s) is that Buick only exists because of China. Why didn’t GM kill Buick in America and keep it in China? The answer is obvious: you can’t sell your brand on its “Americanness” if it isn’t also sold in America to Americans. Buick then is a brand hunting for a mission. It’s also a brand hunting for fresh customers that don’t remember the Century and Skylark, two abominations firmly burnt into my mind. In attempt to solve these problems Buick has ditched their badge-engineering mantra and is rolling out new products targeted at folks from the 80s and 90s. Forced induction and a manual transmission aren’t new to Buick, but the possibility of a desirable small sedan from the triple-shield is earth shattering. Have they managed it? GM tossed us a set of keys to find out.
The YouTube videos of the meteorite attack on Russia’s Chelyabinsk region come to you courtesy of a new custom. More and more Russian drivers have a video camera on the dash. (Read More…)
Last time we had a Challenger SRT8 to review, well, we didn’t review it so much as we burnt the rubber off the rear wheels. Sorry Dodge, we couldn’t help it. After a few Facebook requests, we put Dodge’s 470HP retro coupé back on our wish list and someone at Chrysler decided to trust me with their retro cruiser. If you couldn’t afford that Challenger in the poster on your wall when you were in college, click through the jump to find out what Dodge’s 470HP two-door is like to live with for a week before you throw down 45-large on this retro bruiser.
BMW’s 3-Series is always the benchmark, always the target, and always on a pedestal. So when GM announced Cadillac would once again “complete head-on” with BMW’s money-maker, the world yawned. Then an interesting thing happened, publications started fawning over the ATS, proclaiming the 3-Series has met its match. Could such a thing be true? Even our own Michael Karesh was smitten by the ATS at a launch event. To find out how the ATS matches up with its German rival, Cadillac tossed us the keys to a loaded ATS 3.6 AWD. Can Cadillac beat BMW at their own game? Let’s find out.
In 2005, ABC News Polls claimed the average daily commute in America was 16 miles, a number borne out in our own Facebook poll. If you have a commute like that and want an EV for commuting and a hybrid for road tripping, you’re the target demographic for a plug-in hybrid. Since I’m not a trust fund baby, and neither are most of TTAC’s readers, I’m going to forget about the Karma while we dive deep into Ford’s first (and interestingly spelled) Energi.
If I say “hybrid,” most people think: slow, efficient, awful-to-drive, Prius, tree-hugger, Democrat and California. Pretty much in that order. The people’s car company however is on a mission to change your word association. In 2011 VW crafted the ridiculously fast supercharged Touareg Hybrid. For 2013, the Germans have some new words for you to associate with “hybrid”: direct-injection, turbocharged, 7-speed, DSG and Jetta. Is this enough to sway Prius shoppers looking for a more engaging ride? More importantly: should you get the Jetta Hybrid or the Jetta TDI? VW tossed us the keys to a dark blue fuel-sipper to find out.
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