Despite accounting for an incredibly small percentage of new car sales in America, the EV is all the rage in California. Rather than starting from scratch and designing an all-new car from the ground up (like Nissan), Honda chose the more economical route and electrified the second-generation Honda Fit. On the surface, the recipe sounds like a slam dunk, since the Fit is one of Honda’s most attractive and most fun to drive models now on sale. To prove to the masses that Honda has what it takes to go green, they flew me out to Pasadena to sample the all-new, all-blue Fit EV.
So, you want a small, practical wagon with a little bit of Euro flair and luxury pretensions. Unless you’re willing to mix with the rabble in a VW, what are your options? Volvo V50? Dead. Audi A3? Not much time left before it’s discontinued in the USA. Try the BMW 3-Series Wagon if you want something German.
The Lexus ES has been the best-selling Lexus sedan for decades, outselling every Lexus model except for the RX. While the ES was originally designed as the Japanese luxury brand’s entry-level vehicle in America, it is slowly becoming one of Lexus’ flagship products. To prove to us that Lexus has what it takes to reign supreme in the FWD luxury class they created in 1989, they flew us up to Oregon to sample the all-new, sixth generation ES 350 and 300h hybrid.
Tomorrow will kick off the start of our new video series; TTAC Track Days with Jack Baruth. Our first vehicle will be a Hyundai Genesis Coupe 3.8 Track model.
Some of you may be confused as this video seems to depict a warm sunny day, a dearth of moose (mooses? meese?), and the miscreant in question isn’t wreaking havoc with a snowmobile. But trust me, this is Canada, and this is one of our normally polite citizens tearing it up on a blue Yamaha R1 at extra-legal speeds on a crowded highway. He probably drank some bad maple syrup or something. (Read More…)
Our very own Ed Niedermeyer was on CNN today talking about the Chevrolet Volt, and in honor of his appearance, we present to you a satirical Volt ad that is sure to incite untrue accusations of political bias among TTAC staffers. In other news, vote Lyndon Larouche 2012.
Where is global warming when we need it? Europe has been hit by a gigantic blizzard, and the Grüne Hölle of the Nürburgring has been converted into the Weisse Hölle. What happens when hell freezes over shows this clip by Spiegel TV.
Remember the video of Volkswagen CEO Martin Winterkorn testing the quality of the new Hyundai i30? Thanks to Autobild, we’ve found a companion video from the Frankfurt Show, in which Winterkorn, along with VW Chairman Ferdinand Piech, gives the once-over to the new European-market Honda Civic. According to Autobild, Piech kept his nickname “Fugen-Ferdi” (Gap-Ferdi) relevant by checking the new Civic’s panel gaps. And, in contrast to the Hyundai video, the intelligible portions of Winterkorn’s commentary were less than entirely complimentary. The German magazine reports
A member of the VW entourage says that “(Honda) has had good role models.” But the big boss played down the praise for VW with a smile, and responded generously “they were once a role model for us.”
Note the use of the past tense, then contrast with Winterkorn’s reaction to the Hyundai. In just two videos you can see the balance of automotive power shifting…
Due to the state of the economy and the price of gasoline in America, it’s no small wonder small car sales are on fire. For those that wish to hide the fact that they have downsized for sensible reasons like lower operating costs, there is a segment of the market just for you: small retro cars. While everyone has tried their hand at this game from Chrysler’s PT cruiser, Chevy’s HHR and the continual resurrection of the VW Beetle, nobody seems to have hit the nail as squarely on the head as BMW with their Mini franchise and their 40,000 in yearly sales. What’s the new Italian owner of an American car company and dealer network to do? Sell a “minier” Mini-fighter of course. (Read More…)
Chrysler’s new advertisements may have been replaced by this video as the automotive marketing gaffe of the moment. When asked in a Fastlane webchat why GM had approved this questionable video, Sales and Marketing supremo Susan Docherty managed to come across as even more clueless and incompetent than she would have if she’d been prancing front and center:
I have to be honest I haven’t yet seen the Chevrolet Volt song and dance but it sounds like I need to spend some time tonight on the web viewing this. Thanks for the heads up. Do you have any suggestions for us?
Yeah, here are some suggestions: first off, it’s not the roaring twenties, Busby Berkeley. Kill the dance numbers. Suggestion number two: if you’re the head of sales and marketing, you should at least be aware of the existence of “promotional” materials like this. Third: if GM doesn’t take the Volt seriously, nobody will. Keep that in mind when approving marketing ideas.
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