Placing females on the hood of cars has always been a tried if tired tactic in car selling. Putting money on the hood usually sexes up sales faster than scantily-clad vixens. The Chinese car industry is in fast growth, and in puberty. So it goes for – women.

Carnewschina found a Volkswagen dealer in Daqing in China’s Heilongjiang Province who thought that his sales charts could use some excitement. He hired some girls to stand around the cars in bikinis. Apparently, this stratagem did not quite work out as planned. Further drastic savings were called for:

The bikinis had to go.

Hit the jump only if you are home alone, or if you can prove that you are studying trends in car retailing, and that it’s all in the name of science. You have been warned … (Read More…)

When I was still working for Volkswagen, I blatantly picked up the delegations from Wolfsburg in my Eddie Bauer Expedition when they arrived at JFK. The higher paygrades were already used to it. The lower paygrades inevitably asked: “Why don’t you drive a Touareg?” While bouncing down the Van Wyck, I inevitably shouted “Silence in the third row! The Touareg doesn’t even have a third row. If I had a Touareg, you’d be sitting in a taxi.”

Soon I’d run out of excuses: If Germany’s AUTO BILD and the DetN are correctly informed, then Volkswagen will get a big SUV – big enough for Americans, even for those with a smaller wallet.   (Read More…)

Conventional wisdom says that the Chinese will suck all the know-how out of their foreign joint venture partners, and once they are through with them, they’ll discard them like Dracula a bloodless virgin. As a thank you, the Chinese will flood foreign countries with cheap Chinese cars. The trouble with conventional wisdom is that it is rarely true, or wise. Actually, the Chinese are now worried that the foreigners amass too much power. “Foreign car producers have begun to take more control of their joint ventures in China, sidelining their Chinese counterparts from business partners to factory providers,” China Daily writes today. China Daily is owned by the Chinese government. (Read More…)

Yesterday, we talked a little about Volkswagen’s latest small car, the up! We walked down memory lane, and compared the 2012 up! with the Polo of 1975. The up! is nearly as short as the Polo of ancient times (3.54 meters). The heftier bumpers don’t leave a car designer much choice. And speaking of heft: We wondered how the up! is doing in the weight department.

When the Polo was launched in 1975, it weighed in at 685 kg (1,510 lbs) – with four guys, you could solve parking problems manually. We didn’t have much entertainment in those years, and sometimes carried a Polo to spots that were a bit inaccessible on wheels, like up a flight of stairs. This was a source of a lot of fun, especially when viewed from a beer garden across the street.

Volkswagen did not disclose the curb weight of the new up!, so we called up! Herr Schröder in Wolfsburg on Monday morning and asked. (Read More…)

SUVs are hot in China, and VW’s SUVlet, the Tiguan has turned into a hot seller. In the last few months, it steadily worked itself up the SUV charts and was in the second position in July, behind the Honda CR-V, and before the Nissan Qashqai. In China, the Tiguan is made by Volkswagen’s southern joint venture with Shanghai Volkswagen. What to do when Volkswagen’s Northern joint venture with FAW develops offroadish desires?

China Car Times heard around the hot water dispenser (they like to drink hot water in China, yuck, I know) that First Automobile Works has signaled its wishes that Volkswagen should go off-road with them. Volkswagen can hardly give them the Tiguan as well. That would be taking socialism too far.  So what’s Volkswagen to do? (Read More…)

Volkswagen may have garnered a bad rap for being in the shop too much. Their sales performance however continues without a single breakdown. According to the July data (global, consolidated, all companies), the Volkswagen Group had a 16.3 percent unit sale rise in July (compared to July 2010) . From January to July, 4.75 million vehicles were sold worldwide, a 14.4 percent increase. (Read More…)

Much to my own surprise I read in China Daily that Volkswagen only holds 40 percent in its partnership with its Chinese joint venture partner FAW. I always thought they had the usual 50:50. Well, it looks like my beliefs will become reality. (Read More…)

Last Monday’s review of the new 2012 Volkswagen Passat 2.5 SE found the large, value-priced German sedan to be roomy but unpolished. Today: the TDI in SEL Premium trim. In this form the “from $19,995*” new Passat gets a bit far from the segment’s mid-twenties sweet spot, with a list price of $32,965. But perhaps the turbodiesel engine and top-of-the-line interior transform the car?
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Volkswagen intends to become the world’s largest auto maker. Selling far more cars in the United States would accomplish this goal. Euro-spec cars haven’t been doing the trick, as too few Americans have been willing to pay the resulting semi-premium prices. So VW engineered a new Jetta compact sedan and a new Passat midsize sedan specifically for American tastes and budgets. Confident of the latter’s success, they’ve even constructed an all-new factory in Chattanooga, TN, to assemble it. Should the UAW’s latest targets expect to be working overtime? Today’s review evaluates the 2.5-liter five-cylinder gas Passat in SE trim, while Wednesday’s will compare the 2.0-liter turbodiesel in SEL Premium trim.

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With the world’s established automakers facing increased competition from ascendant Korean car brands, and with even more competition from Chinese automakers just over the horizon, the key to continued success is leveraging every single advantage that’s been accumulated in the past. Traditionally those advantages have been technical, whether in engine technology, suspension set-up know-how, or long-established relationships with suppliers. But as technical advantages fade, brands are having to cash in on their other, less tangible assets… including heritage.
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I don’t see quite as many Old Beetles on the streets of Denver as I did when I lived on the Island That Rust Forgot, but a few of the clattery old Germans still serve as daily transportation in the Mile High City. Even though I’ve owned several Beetles, I still can’t nail down exact model years at a glance; we’ll leave that to you Volkswagen zealots aficionados. (Read More…)

Imagine what would have happened if someone would have done an “Imported from Detroit” persiflage as blatant as the one above. A horde of screeching lawyers waving court orders and threats of unspecified punitive damages would have descended on the authors. What did Volkswagen do? Volkswagen invited the creators of the movie to Wolfsburg for a chat over coffee and PowerPoints.

Greenpeace says Volkswagen is not doing enough to save the planet. Volkswagen on the other hand thinks the company is the epitome of environmental responsibility. Greenpeace wanted to discuss Volkswagen’s environmental record. The environmentalists received an invitation to Wolfsburg to see themselves. After they left, the attacks escalated, Volkswagen’s plant in Wolfsburg was picketed and the video went viral. And that’s just the beginning of a sordid story that has the pungent smell of a different kind of green … (Read More…)

Someone is fanning the flames between Volkswagen and Suzuki, and we aren’t talking flames of love. Today, the German Platow Brief reported a bit belatedly that the German-Nipponese alliance is on the ropes. Something that the attentive reader of TTAC has known for quite a while and as always free of charge. The expensive subscription to the German financial newsletter is not in our editorial budget. A friend of TTAC sent us today’s Platow missive, which can’t be found on-line. After going through the usual blah-blah, the letter drops a high explosive bomb: (Read More…)

Within the next ten years, the car industry will change more than in the past fifty years. At least at Volkswagen, says Audi Chief Rupert Stadler. Platforms are a thing of the last century. The future of the car industry is kit cars. Or make that cars designed and built using elements of a common kit architecture. Currently, there are two families of erector kits which can be assembled into all kinds of cars at Volkswagen. They have Teutonic names like “Modularer Querbaukasten” (MQB)  and “Modularer Längsbaukasten” (MLB). Porsche is developing a “MMB” (Modularer Mittelbaukasten) for Mittelmotor (mid-engined) cars. Or possibly a MSB (Modularer Standardbaukasten), which could be the Mutter of all Baukasten.

Audi is already working with the MLB architecture. This coming year, Volkswagen will start using the MQB. Says Automobilwoche [sub]: (Read More…)

At Volkswagen, the sales chief sits right next to God, or the CEO. Now imagine a sales chief that suddenly find himself with the title “Vice President of Customer Experience” and most likely with the responsibility to increase customer satisfaction like tomorrow – what would you do in his shoes? Polish your resume. This is what Mark Barnes likely is doing right now. (Read More…)