A lot of people assume Porsche and Volkswagen have long been united. Well they kind of are. They make cars together. They share management. Winterkorn is also Boss of Porsche SE. Former Volkswagen strategist Matthias Müller is now CEO of Porsche. Go to any tradeshow: Porsche is where Volkswagen, Audi, Seat, Skoda, Bugatti etc. are. Porsche and Volkswagen are united in everything but the final signature. And that may wait a little longer. (Read More…)

Approximately two weeks ago, I reported how Volkswagen CEO, Martin Winterkorn, confirmed that Porsche was going to bring us a new, smaller SUV. A sort of younger brother to the Cayenne called the “Cajun”. Well, it appears that the “Cajun” and few other things aren’t so clear cut. Either that or someone doesn’t value their career at Volkswagen. Or rather Porsche. (Read More…)

There’s no replacement for displacement? Sure, as long as you own an oil well. If you want to save gas, there are three ways to do it:

1. Make the car as light as can  be (you can’t fool Newton.)
2. Use the smallest amount of displacement you get get away with, and make it up with direct injection, a turbocharger, and computer smarts.
3. Combine 1 with 2.

And what’s the easiest way to reduce displacement? Lose cylinders. That way, you also lose a lot of internal friction. If “Laufkultur” is part of your vocabulary, don’t read further, you’ll get sick. If you want to sick it to Big Oil, by all means, read on. (Read More…)

Skoda dealers in Europe are up in arms and openly protest plans by Volkswagen to strip Skoda cars to a point where they become unsalable, Automobilwoche [sub] says. Volkswagen denies any stripping. They wouldn’t do something as crude, at least not in public. They “derefine.” (Read More…)

Deep in their hearts, the folks at Volkswagen think the ICE has a long ways to go. Privately,  and after a few drinks, they often say that EVs are lunacy on  wheels. I don’t blame them.  Publicly, they put on a good show when needed. Here is another act: Volkswagen introduces an all-electric Golf. (Read More…)

Now that Volkswagen is the de facto owner of Porsche, after Porsche’s audacious bid to take over Wolfsburg ended in utter defeat, one has to ask oneself: “Is Volkswagen going to embarrass Porsche any further?” The answer appears to be “yes”. Let me explain… (Read More…)

A few weeks ago, one of our overabundance of resident Germans wrote about how Volkswagen wanted to marry the Italian bride, Signorina Alfa Romeo. The project was colloquially called “Italian dressing” (Those Germans and their crazy sense of humor(!)). But it was soon dismissed as a throwaway comment from a company hell-bent by taking over ze vorld. Well, now Piech himself is getting involved, and if Piech wants something … (Read More…)

Recently, I’ve been watching a TV show called “Man Vs Food”. After watching the first season, I’ve learned 2 things: 1. There’s way too much food in the United States and 2. Getting greedy always causes problems. Setting a highly ambitious target only to figure out you’ve set the bar too high is embarrassing. But if you have a big enough stomach or a big enough ego, you can succeed. I suspect Martin Winterkorn has the latter. (Read More…)

Quite of few of you have asked me to do a history of VW do Brasil’s most sold car ever: the Gol. No mean feat, considering the runner-up is probably still the Beetle. I’m currently working on a history of the car (that I hope will be up soon), but as an appetizer, let’s check out VeeDub’s latest Brazilian offering. If you happen to like it, it’s an intriguing piece of work. If you don’t, you’ll probably think it’s just confused. (Read More…)

If you are one of the richest car executives of the world, if you have “about twelve children. You never can tell for sure”, if those children are from four different women (I did not say wives), and if you are 73, you slowly start doing some estate planning.  That’s exactly what Ferdinand Piech, Emperor of Volkswagen and Porsche, did. His heirs are livid. (Read More…)

As The Wall Street Journal‘s Dan Neil explains, pedestrians aren’t just annoying, they’re also responsible (in part) for some of the most astonishingly dull designs in all of autodom… like the 2011 VW Jetta. Trends towards rising beltlines, strangely high hoods, reduced visibility, and general carved-from-cheese-ishness in automotive design can all be tied to European pedestrian crash test standards. With a little help from unimaginative designers, global product strategies and consumer apathy, of course.

We expect to be in profit in the market by 2013… I’m sure those statements were based on some sound analysis.

Volkswagen’s new US boss Jonathan Browning gives his company’s forecast of its future performance (which previously elicited TTAC’s coveted “flying pigs illustration award”)… before totally blowing his credibility by admitting he knows nothing about the matter [via MSNBC]. In front of the National Press Club, no less. Then, for good measure, the former GM and Ford man added

Not many people of my generation don’t have fond memories of the VW Beetle and the VW Microbus.

Which is not unlike saying that not many Americans don’t fail to remember whether Volkswagen has produced cars that may or may not have come up short of not failing in the marketplace. The irony of all this: English is Browning’s first language. The big lesson: German execs are far more endearing when they come across as out-of-touch and incomprehensible.

Historically, Volkswagen has given the U.S.A. much more attention than their sales deserve. The U.S. are considered key to VW reaching their goal of becoming Nummer Eins auf der Welt (I’m sure Herr Schmitt will correct my German – he sure did.). Trouble is, their US head, Stefan Jacoby, deserted to left to work for Volvo and Geely. This means they needed to find someone new. And they may have just done that. (Read More…)

Wolfsburg must be fuming. Among all the good news coming in from all corners of the earth, there’s a market that insists on being the proverbial thorn in their side. That’d be my little ole Brazil, which is, en passant, the world’s fourth largest. And it’s a market where Volkswagen has been nearly forever. Well-known Brazilian automotive journalist Fernando Calmon, writing for the just-auto website, reports a major shakeup in automotive brand values in Brazil (can you feel the ground shaking a little?). Mr. Calmon, citing the Brand Finance consultancy, reports that the most valuable car brand in Brazil is… (Read More…)

The first few months after the launch of a new product is seen as critical by car makers. This is the time they take the pulse of the market and determine whether or not the product struck a chord and is going to be a hit or not. Well, venturing bravely into new territory in Brazil, you would not be wrong if you said that Peugeot and VW swung and missed. Peugeot’s Hoggar and Volkwagen’s Amarok are going nowhere fast and are making their makers feel the blues. (Read More…)