Redesigning retro is a herculean task. You need to change the vehicle enough to be worth the effort, meanwhile maintaining an iconic retro theme. If you don’t change enough, shoppers won’t see a reason to trade in their old flashback for the new time capsule. Change it too much and you’re left with a caricature. The task is so daunting that few even attempt it. (Just look at the one-hit-wonders: PT Cruiser, HHR, SSR and Thunderbird.) VW on the other hand is different. After all they continued to build and sell the same Beetle with minor tweaks for 65 years straight. If anyone can tweak retro and convince people they need it, it’s VW. Sure enough, 2012 was the best Beetle sales year since 1973. As a chaser to VW’s revived retro-mojo, the Beetle is now offered sans-top and VW tossed us the keys to a brown-on-brown model for a week so we could get our 70s on. Can you dig it?
Volkswagen chairman Ferdinand Piech solidifies his and the Piech-Porsche clan’s control of Europe’s largest carmaker by placing his wife in positions of power. A year after taking a seat on Volkswagen’s supervisory board, Ursula Piech will be up for certain election to Audi’s supervisory panel at the annual shareholders’ meeting on May 16, Reuters reports.(Read More…)
No works council without representation. Those are the words of UAW President Bob King, in an interview with Autoline Detroit, when asked about a possible works council at VW’s Chattanooga assembly plant.
VW and Fiat are in talks regarding a possible sale of Alfa Romeo. The sale of Alfa Romeo to Audi would also include the Pomilgiano assembly plant in Naples, which once made Alfas, but currently produces the Fiat Panda. Magnetti Marelli, Fiat’s famed parts maker, may also be included in the deal, as Fiat looks to raise cash so it can buy the remaining shares of Chrysler off the UAW’s Voluntary Employee Benefits Association. (Read More…)
272,522 miles. No fooling. This 1996 Volkswagen Passat 5-speed sedan has traveled a distance nearly equal to 11 times the circumference of planet Earth.
It also visited the dealership well over 50 times during that time period as well. Which is just barely good enough for…
The MQB invasion is here, and we no longer have to deal with the awful 2.5L 5-cylinder engine. Three engines will be available on the MK7 Golf. A 1.8T 4-cylinder making 170 horsepower and 184 lb-ft of torque, the familiar 2.0TDI (silver car) and of course, the 2.0T gasoline motor in the GTI.
Detroit is a funny market when it comes to advertising. In addition to the ads, commercials and billboards that you might see or hear in other markets from national and regional advertisers, there is some advertising that is specific to the automotive industry, usually from tier 1 vendors trying to make a sale to one of the domestic automakers. As a result, there might be a billboard on I-75 about, for example, exhaust systems, suspension components or audio equipment that is targeted at a relatively small audience, the people at Chrysler, GM and Ford who make the final engineering and purchasing decisions. (Read More…)
1 million units a year. That’s going to be the minimum volume necessary for car makers to survive, if you believe SEAT boss James Muir. His struggling brand sold just 320,000 cars last year, and their exposure is largely limited to economically ill countries in the sunny areas of Europe.
For years, Greenpeace and Volkswagen were engaged in a low level conflict over alleged high levels of CO2 emissions. Now, both sides decided to declare victory and to go home. After announcing ambitious CO2 goals before the Geneva Motor show, Volkswagen had a sit-down with Greenpeace, where both decided to bury the hatchet. (Read More…)
The head of Germany’s metal worker union IG Metall, Berthold Huber, urged workers at Volkswagen’s Chattanooga plant to join the UAW. In a letter distributed to Chattanooga workers, obtained by Reuters, Huber says: (Read More…)
Volkswagen has been tinkering with hydrogen for longer than I can remember. Yesterday, CEO Martin Winterkorn said it was all for naught. Hydrogen fuel cells are unlikely to become a cost-effective way to power cars in the near future, Winterkorn told Automotive News at Volkswagen’s press conference in Wolfsburg. He said it’s not Volkswagen’s fault: (Read More…)
No overcapacity problems at Volkswagen – at least not globally, and especially not in China. “Within the coming years, we will build at least ten more plants – seven of those in China,” Volkswagen chief Martin Winterkorn said today in Wolfsburg, with Automobilwoche taking notes. By 2016, Volkswagen will have capacity for more than four million units in China, that’s about half of VW’s current worldwide output. (Read More…)
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