For all intents and purposes, Porsche is part of Volkswagen. Except for one niggling detail: Officially, Porsche still owns Volkswagen, and not Volkswagen Porsche. See complicated graph. Volkswagen had planned to swallow Porsche whole, and to add it to Volkswagen’s large collection of brands, but there were some nasty details. The most worrisome detail is solved: The tax bill. (Read More…)
Managers of premium auto brands keep asking themselves (and sometime me): “What is the secret of Audi’s success?” 30 years ago, Audi had an image worse than Opel. Last April, Audi outsold Bavarian rival BMW for the first time on a global basis. These days, any large automaker that has a luxury division seeks to emulate Audi’s success. Now, Nissan’s Infiniti could be one step closer to getting its hands in Audi’s elusive secret sauce. They hired one of Audi’s key men. (Read More…)
With news of Volkswagen apparently considering the Amarok pickup for sale in Canada comes the strange sense of deja vu that us socialist Northerners get whenever an enticing, not-sold-in-America product is discussed.
In the late 70’s, Volkswagen had plans to take over truck maker MAN and to sell a whole range of commercial vehicles, from light vans to heavy trucks under the MAN brand. MAN was never taken over, much to the relief of Volkswagen’s commercial vehicle division in Hannover that feared for its independence. Some 35 years later, the plan is close to become reality. (Read More…)
Many of our readers have some interesting first-car-ride memories, but most of us had no personal choice in the matter. At some point after your very earliest hazy memory of being in a moving steel room on wheels, however, you remember the first car that made you do a double-take and say the little-kid equivalent of “Damn! Look at that thing!” In my case, this car was a thing, and I mean that literally; the Volkswagen Thing first appeared on California streets when I was six years old, and I was utterly hypnotized by the weird boxy car that looked something like an Apollo Lunar Rover. (Read More…)
The UAW can write off organizing Volkswagen’s U.S. plant in Chattanooga. The effort has been damned by German unions. Volkswagen’s works council will explain to Chattanooga workers that there is no pressure from German unions for them to join the United Auto Workers union. With Reuters taking notes, Volkswagen works council chief Bernd Osterloh offered the most lukewarm support he can afford to give as a union brother: (Read More…)
I can’t believe every automaker and their dog needs an entry-level luxury car, but some folks pull it off better than others. Case in point, this VW CC versus a Hyundai Azera or the (current) Lincoln MKZ. Which makes me wonder what designers say in the studio when trying to make such an upscale motor from a rather dowdy platform mate in the corporate stable.
I suspect a fair bit of cursing, especially for the poor souls tasked with the aforementioned Lincoln. And while badge engineering is a vital (yet terrifying) part of the game, me thinks the designers at VW had more leverage, more money and way more fun making this ride. Because the roof proves it. (Read More…)
Each year around this time, owners of – what is the German equivalent to rice racer? Reichs Racer? – overengined hatches congregate around the Wörthersee in Austria for the annual GTI Meeting. This is the 31st year it will take place, the roads will be packed, beer and gasoline will flow in equally monstrous quantities, and the bucolic lake will boil. Also as usual, Volkswagen will send some special specimens to entertain the devotees. Here they are. (Read More…)
Please believe: car design school is a frickin’ bizarre place. The phrase “I’m surprised you are here and not in medical school” was thrown in my face several times at CCS. And this verbal diarrhea came from people who take your tuition and are supposed to help you become a designer! But can’t I, a fairly smart South Asian dude, be more than what you assume?
Or do stereotypes exist for a reason? Like the beliefs held about the vehicle in question? 
The newest VW Beetle reminds me of that old “Design School Sajeev.” (Read More…)
Yesterday, Volkswagen sent out a gushing report, saying that group deliveries rose 6 percent in April and 8.6 percent January to April. Something smells in Wolfsburg. Let’s take a look. (Read More…)
At the Beijing Auto Show, Volkswagen dropped jaws with a W12 motorized monstrosity of a Bentley SUV and a 600hp off-roadable Lamborghini. While these super SUVs are good for headlines, much slighter specimens will produce volume. Volkswagen plans SUVlets based on the Polo, and is working on pocket SUVs based on VW’s midgetmobile, the Up! If you think Volkswagen’s Tiguan is small, you’ll assume that the target group for the new class of minus-sized SUVs is ants. (Read More…)
Ahh, 2002, those were the days. I was 14 years old, had my first girlfriend and an avid reader of Sport Compact Car. I was thoroughly convinced that the Nissan 240SX was the best car in the world but also had a thing for the Volkswagen Jetta with the 1.8T engine.
We met at the Volkswagen booth. Ready for take-off. (Read More…)
Last week, Volkswagen Chairman Ferdinand Piech celebrated his 75th birthday. Yesterday, the presents arrived. Volkswagen bought the maker of Piech’s motorcycle, Ducati. Piech’s contract as chairman was extended by 5 years. And a buxom blonde received a seat on the board: Piech’s wife Ursula. (Read More…)
Volkswagen’s CEO warned its shareholders of a “very demanding year,” what with the European debt crisis depressing auto markets and growth in growth markets slowing. What is growing is risks, said Winterkorn at VW’s annual general meeting. Oddly enough, it is Volkswagen’s competitors who should be very worried. (Read More…)
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