The Chevrolet Volt may be the most maligned and least understood car on the market. After a week of strange questions and bipolar reactions to GM’s plug-in hybrid, I came to a conclusion. GM’s marketing of the Volt stinks. By calling the Volt an “Electric Vehicle (EV) with a range extender,” a huge segment of the population can’t get past “Electric” and immediately cross the Volt off their list. There is also [strangely] a segment of the population that says, “that’s great but I want a hybrid.”  Guess what? The Volt is a hybrid.

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From the “how did we miss that?” file comes this Automotive News [sub] story, filed at the beginning of the week, which asked GM Europe boss Nick Reilly about plans for Volt-based variants. Reilly replied

We won’t do it with this generation, and that will run to 2015. You’d have to wait until after that until you see it.

Which is peculiar, considering GM just announced that it will build a Cadillac Converj-style Volt variant at some point. GM has also shown a near-production-look Volt MPV5 Concept, although that has never been confirmed as a future production model. But Reilly explains that current Volt’s slow ramp-up and “expensive technology” have doomed any possibility of a Volt family of vehicles before the next generation drivetrain launches.