Sometimes you get it right. Sometimes you get it wrong. And sometimes you get it so wrong we all figure you were just playing a practical joke.

Launched just after the arrival of Volvo’s hugely anticipated second-generation XC90, Volvo’s S60 Cross Country is a Swedish/Chinese take on the failed Subaru Legacy Outback SUS. 17 years later.

Elevated wagons can be successful. Just look at the outrageous success of the Subaru Outback or the staying power of Volvo’s own XC70. Elevated sedans? Consumers aren’t really into the concept. Thus, after selling 50 copies of the S60 Cross Country in its abbreviated launch month of August, Volvo USA sold only 29 S60 Cross Countrys in September, one for every 1.7 states in the union.

That’s not a lot, a fact made all the more clear when you consider that Volvo sold 1,182 copies of the XC90 in September alone. Because sometimes you get it right. (Read More…)