Two fastbacks found in one week; now there’s something to be thankful for (not that I don’t have plenty already). The Packard Clipper Super and this Volkswagen Type 3 may not seem to share anything other than their tapering hind ends, but there is one other quality that they both have in common, and it makes the VW worthy to share the podium with it: (Read More…)
Executives at GM Europe were reportedly outraged when “Mr Opel” jumped ship to arch-rival VW, after the Wolfsburg boys entered an alliance with Suzuki. After all, Demant had been instrumental in developing the Opel Agila, a rebadge of the Suzuki Splash built in Hungary. Since Demant’s departure, Opel has left the Agila to the wolves, saying it would develop an all-new “premium” city car, to take on VW’s Up head-on. VW’s response: deciding that its Euro-focused Up was too expensive for the booming Indian market, and announcing to Autocar that instead it would… rebadge Suzukis. The Suzuki Alto (aka Maruti Suzuki A-Star aka Suzuki Celerio, aka Nissan Pixo) will form the basis of an entry level Indian VW, while the Suzuki Wagon R will underpin an Indian Skoda model. Because nothing builds a global brand like a good rebadge (just ask GM). Sounds like Demant should be pulling a paycheck from Suzuki as well as from VW.
Once upon a time, there was a Volkswagen executive who couldn’t figure out how to get American consumers emotionally invested in his brand. Then one day it hit him: why not re-skin the Golf as a Beetle? It could be less practical and efficient than its donor car, but baby boomers would buy it in Costco volumes anyway, for the sheer gauzy nostalgia of it. After flogging that Beetle for 12 years, through two successive updates to the car it was based on, it was time to update the old classic. But how?
Luckily history had an answer. Following the example of Beetle tuner/modders at the end of the original Beetle’s lifespan, VW apparently chopped the roof, exaggerated the fenders and called it good. Perhaps with the goal of making for a more “original” feel, the windscreen appears to have been moved back as well. Unfortunately tough, the change simply emphasizes the front-engine proportions, making the end result more reminiscent of a Morris Minor than the ur-Käfer. But, as the Volkswagen executive had learned by now, Americans don’t notice that stuff. The only remaining problem: how to avoid calling it “The new New Beetle.”
When Opel needed a a low-cost subcompact for the European market, it did what all good car companies do: rebadged a Suzuki. And thus, the Opel Agila was born. For the latest version of the Agila, which debuted in 2008, Opel opted to let Suzuki build the car itself at its Hungarian plant (alongside the Suzuki SX4 and Fiat Seidici). It also tasked its Managing Director, a man known around the office as “Mr Opel,” with developing the new micro-MPV in partnership with Suzuki. For his trouble, Mr Opel (aka Hans Demant) was then shunted aside by GM, and ended up being poached by VW to head up “international project coordination.” Quite by coincidence (or not), VW’s biggest international project is in building new low-cost small cars with… Suzuki. Automotive News [sub]’s Paul McVeigh notes that
Neither GM or Opel has commented publicly on Demant’s defection to archrivals VW. But executives are said to be very angry in private.
But then, GM could hardly have expected Demant to stick around after having been shuffled off to “intellectual property protection” after nearly 40 years of service to Opel at some of the highest levels. The fact that he’d just been demoted at a time when Opel’s owners in the RenCen were enjoying record-low popularity in Germany made the move all the more likely. And because it’s happened at a time that Opel is struggling for its life makes the move just as damaging to GM as it is a windfall for VW.
Not long ago, we explored the possibility of Audi taking out Tesla with its forthcoming brace of e-Tron electric sportscars. What we didn’t realize fully at the time, is how directly VW is going after Tesla. At a recent visit to Volkswagen’s Silicon Valley Electronic Research Lab though, I was shown the slide above, which represents the battery packs for the forthcoming e-Tron and e-Up EVs… and it suddenly hit me that Tesla founder Martin Eberhard was applying Tesla’s multi-cell strategy at Volkswagen, essentially duplicating Tesla’s work with the backing of a major OEM. Now, Eberhard is talking to Autocar, and he says that his Tesla-style multi-cell powerpacks could offer 500 miles of pure electric range within ten years. If he’s right, the other OEMs who are focusing on prismatic Li-ion cells are in for a rude surprise… and Tesla had better start making some progress.
In spite of its name and the fact that it’s the one of the largest automakers in the world, Americans tend to see Volkswagen as something of a niche manufacturer. Certainly Volkswagen’s reputation in this country is for making cars that conform to our ideas of “European-ness.” Unfortunately for Volkswagen, relatively few Americans want to spend extra for the taut suspension, high-quality interior and refined ambiance of a European car. So, with the 2011 Jetta, Volkswagen decided to give America what it was asking for: more car for less. Sounds hard to resist, right?
What, you didn’t know that Amarok is Inuit for “Wolf”? Anyway, Forget Mahindra. Third-world compact diesel pickup fetishists can move their misplaced hopes for US-market salvation on Volkswagen’s Amarok. Not because VW is particularly likely to bring it to the United States, but because Auto Motor und Sport just posted a bunch of photos of the new single-cab version. Plus this sweet angle on the double-cab model. All this Eskimo wolf needs is a fire hydrant. And some magical way of passing EPA tests without an expensive diesel-scrubbing system. Not to mention a free pass on the Chicken Tax.
It’s all speculation until we get official pricing from VW of North America, but according to Autoblog, the new Jetta will be priced starting “around $16,000” when it shows up stateside this October. With Chevy’s Cruze starting at $16,995, we face an interesting prospect: VW’s entry sedan might well be cheaper than Chevrolet’s. Of course the base Jetta will continue to be saddled with its predecessor’s agricultural 2.5 liter, but the Cruze’s base 1.8 hasn’t exactly earned many accolades either. Of course the base Cruze comes with a goodly amount of equipment, but it’s got an uphill fight on its hands if the more desirably-branded Jetta pips it on pure price point.
The long awaited Polo GTI is not long awaited anymore. Except if you live in the U.S.A. Then you can wait until the proverbial cows come home. Or until someone at VeeDub has an epiphany and sends the thing stateside. (I still remember how long it took them to introduce the original Golf GTI to the U.S. Forever. We begged them. “There is a 55 mph speed limit,” they said. “They buy Porsches,” we said. “That’s something else,” they said. “They buy muscle cars,” we said. “Stop bugging us,” they said. And how long did it take them to decide to bring a civilian version of Polo to the U.S.? What, 35 years?)
The textbook example of engine downsizing that gets 180 hp out of its twincharged (turbo and supercharger) pintsized (1.4 liter) TSI engine, while making owners of gas stations increase their anti-depression medication with a 40 mpg US rating (estimated) is being officially launched today in Germany. In style: At the Nürburgring.
Together with record breaking sales, April brings another surprise to Brazil. VW über alles! Bring out the warm beer and fried sausages, let’s party like it’s the 90s and 80s and 70s and 60s again! VeeDub on top! Not so fast. It depends how you look at it … (Read More…)
The Volkswagen brand grew sales across all nameplates other than the Chrysler-rebadge Routan minivan, en route to a 42 percent overall volume increase. Audi maintained its momentum, with a 33 percent improvement over its 2009 sales, on strong sales from the A5 and Q5. The new E-Class drove the Mercedes brand to a 21 percent improvement, although Smart was down nearly 50 percent to 680 units. Despite 50+ percent drops in 5- and 6-Series volume, BMW managed to hang onto a nine percent volume increase, including a five percent improvement by the MINI brand. Ze Germans may be focused on China in the long term, but for now they’re back to methodically growing their US-market business.
Generally speaking, official prospectus information tends to run on the alarmist side, warning investors of any and all possible problems, regardless of how likely they are to take place. Which is why you rarely see news organizations like Reuters pick up on prospectus warnings, like today’s story on a Volkswagen warning that its merger with Porsche could be scuttled by lawsuits filed by angry hedge funds. Porsche’s notorious “short squeeze” of hedge funds who were speculating on VW stock in the leadup to its planned takeover has drawn lawsuits in several countries which, according to VW’s recent capital increase prospectus, could: (Read More…)
Do I love the internet. I thought I’d seen every old VW oddity, but doing a google image search for “VW pickup” brings up this gem. I knew that in the early days the VW factory built a number of specialized vehicles to transport bodies and things around the grounds. But this goose neck fifth wheel trailer rig hauling another Beetle takes the cake. Another VW view of the same Volksamino follows: (Read More…)
A couple of weeks ago, TTAC reported how Dieter Zetsche was re-elected as CEO of Daimler for another 3 years. In that article we mentioned the many challenges that face him. Mainly, how to make Daimler sustainably profitable. Size matters in the auto business. An unattached Daimler has a hard time achieving the economies of scale someone like say Audi or Lexus can. So unless Daimler fancies being taken over (and we all know Daimler likes to be on top in any tie-up) it’ll have to form partnerships and joint ventures to get those cost savings Daimler needs. The big arranged wedding between BMW and Daimler isn’t going anywhere. Instead, Daimler announced that it had formed a partnership with Renault to produce the new generation Smart car. Then, Daimler announced it had formed a partnership with BYD to develop an electric car for the Chinese market. Now Daimler is trying to form a new partnership to achieve massive cost savings: A partnership with the tax payer. (Read More…)
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