Fiat Chrysler is the master of squeezing every last bit of life out of a vehicle or platform. Witness the Dodge Charger/Challenger and its umpteen permutations that have appeared since it rolled off the ark many moons ago.

The automaker performed the same trick with the old Ram 1500, slathering the thing in bright paint or giving it a natty set of wheels towards the end of its design cycle to create a of special edition or twelve. That truck, still in production with the word “Classic” now appended to its name, has had yet another new trim added to its totem pole — despite being usurped last year by a new Ram 1500.

And its name is a dandy one, harvested from Chrysler’s history vaults.

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Since Dodge started producing trucks way back in 1921, it has never held the crown of the best-selling pickup truck in America. Not once. Not even when Dodge was the top brand in America.

It seems from the get-go Dodge has played third-fiddle in Ford versus General Motors pickup truck wars. But being third child meant that Dodge often struggled to be recognized in the market when compared to its more famous competitors.

For enthusiasts, that has always been a good thing.

It meant Dodge always had to be different. Dodge always had to be innovative, or more enthusiastic, or just plain shout more than anyone else. The result of all that was Dodge brought us some very trick trucks along the way that were cutting-edge, that defined a market, or were just plain cool.

With that in mind, let’s take a look at 40 years of pre-Y2K Dodge truck highlights (even when they haven’t been so successful).

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