What is a car dealer’s most profitable business? Selling new cars? One would think so, judging by the amount of money invested into metal, marble and glass used to move new cars. But it’s wrong. If a dealer is good, his new car profit contribution is in the single digits. What makes money in a dealership? Servicing the cars. And selling used cars. As Buickman and Steven Lang will confirm: A dealer often can make more money re-selling a trade-in than selling a new car. This must have dawned on someone at Volkswagen … (Read More…)
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