Chrysler’s new advertisements may have been replaced by this video as the automotive marketing gaffe of the moment. When asked in a Fastlane webchat why GM had approved this questionable video, Sales and Marketing supremo Susan Docherty managed to come across as even more clueless and incompetent than she would have if she’d been prancing front and center:
I have to be honest I haven’t yet seen the Chevrolet Volt song and dance but it sounds like I need to spend some time tonight on the web viewing this. Thanks for the heads up. Do you have any suggestions for us?
Yeah, here are some suggestions: first off, it’s not the roaring twenties, Busby Berkeley. Kill the dance numbers. Suggestion number two: if you’re the head of sales and marketing, you should at least be aware of the existence of “promotional” materials like this. Third: if GM doesn’t take the Volt seriously, nobody will. Keep that in mind when approving marketing ideas.
From our “Gosh, the Germans take things so seriously” file, comes this video from Germany’s ADAC auto club in which a crash test facility is used to determine the best way of securing a Christmas tree to your car. Sachlich!
This guy is being called Britain’s drunkest driver, after Old Blighty’s ubiquitous security cameras caught him urinating on his own car before driving off.
This may seem a little weird but its not common, On Oct.27 2009 i started having labor pains, Here in Hawaii everything is so close but it was about 8:00 am and traffic here is horrible. My husband and i left to the hospital expecting a normal delivery and no problems, well like i said traffic is horrible here what would of been 30 mins to the hospital ended up as an hour drive with my husband driving down the side lanes and finally calling for a police escort, the whole time this was going on i went into labor while sitting in the front seat and holding onto the anything in the car. I gave birth to our daughter 10 mins away from the hospital in the front seat of our fusion!! With all the crazy driving screaming and yelling we got there safe with our new little girl and no damages to the car inside and out!.I’ve got to say thank you Ford for making a spacious Safe car that got us safely to the hospital…
Ford Fusion: now with placenta-repelling leather seats. Seriously, does this even qualify as a testimonial?
Apparently you’re not a real blog anymore unless you play some part in the giddy rush to strip Tiger Woods of any remaining shred of privacy… so as much as we’d prefer to not escalade the situation, here goes. USA Today reports that the Cadillac Escalade Tiger allegedly drove into a fire hydrant doesn’t belong to him, but is actually owned by General Motors. Huh? Didn’t GM and Tiger part ways just over a year ago? Woods’ contract with GM was originally supposed to expire this year, so perhaps Tiger was due a few perks post-contract because of its early demise. Or, maybe the Escalade was just an old-fashioned celeb loaner. Either way, maybe this will change the conventional wisdom that lending free cars to celebrities is a good decision branding-wise. Especially for firms that are going to have to use taxpayer money to pay someone to buff out those 9-iron marks.
What happens on Facebook is not private, kids. A picture may be worth a thousand words, but the right screencap can be worth a a few million. Ms Henderson’s anger is understandable, but it also makes it difficult to discern the amount of real truth in her words. In any case, this might confirm a few suspicions that Henderson’s departure was not an entirely well-planned, or mutual decision. Or, it might just make you a little sad. Either way, Ms Henderson’s version of the truth is out there now.
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