The WiLL branding project in early 2000s Japan was intended to excite and interest younger consumers with stylish products, all of which were marketed as WiLL. At the pinnacle of unique WiLL offerings were three different small Toyotas: The first two were the unpopular and unsuccessful retro-French themed Vi, and the modern-looking, popular, and unsuccessful VS.

Around the middle of VS production, Toyota just knew there had to be a part of the market they hadn’t reached yet and reintroduced the idea of the Vi with a polar opposite stylistic direction. This is the Cypha. (Read More…)

Takata won’t be conducting a nationwide recall of its defective airbags anytime soon, but did hire three former U.S. Transportation Secretaries to help the supplier manage the crisis. Meanwhile, an airbag in an non-recalled model explodes in a Japanese junkyard; the National Highway Traffic Safety Administration won’t push for a nationwide passenger airbag recall; and Toyota and Honda both call for an industry review of Takata’s wares.

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