Sticking with its bullish profit predictions for 2018, FCA announced today its fourth quarter earnings for 2017 in which net profits nearly doubled to almost a billion dollars.
With a new Ram 1500 waiting in the wings, the old Ram set to print money while selling alongside the new one, and a healthy Jeep brand serving a public thirsty for crossovers, FCA’s cupboard seems particularly full right about now … so long as the company keeps its focus.
In what was possibly the industry’s worst-kept secret since the interminable striptease that was the Dodge Demon, Jeep finally introduced the new Wrangler at the end of this year. Future missives about the Jeepiest of Jeeps will need to be crystal clear, because there are, in fact, two 2018 Wranglers available at one’s local FCA showroom – the new one (JL) and the old one (JK).
Readers can be assured, then, of hearing hyper-caffeinated sales staff blaring in radio ads about ZOMG GREAT DEALZ ON 2018 WRANGLERS – only for frustrated shoppers to discover they are actually talking about the lame-duck Jeep and not the shiny new off-roader.
Nefarious dealer bait-and-switch tactics aside, what does the new Wrangler pack into its base trim?
It’s always risky trying to soften up an object that’s known for being badass in order to better please the larger market.
After all, who wants to see a movie in which Danny Trejo and Norman Reedus debate Wittgenstein over a game of backgammon while sipping on tea?
That’s the challenge Jeep faced with the 2018 Wrangler – how to modernize it in terms of on-road behavior and creature comforts while not losing any of its off-road capabilities. The company had to keep the toughness while also softening the roughest edges. It’s not an easy balance to strike, but based on a first drive, Jeep pulled it off.
Thanks to a seemingly never-ending slow drip of leaks, it feels like we’ve known the next-gen Wrangler’s official details for eons now. Never mind that I took my turn behind the wheel just about exactly one week after the official wrap came off at the 2017 Los Angeles Auto Show.
Over the past day or so, the Jeep brand has cast off every last bit of mystery that once surrounded the next-generation 2018 Wrangler like a cloak. The long-anticipated model is now laid bare, exposed to more scrutiny than your average Hollywood/media sex suspect.
We know all the intimate details. Every reshaped opening, every rejigged returning feature, every new powertrain option. Jeep may as well have accidentally sent us a series of bathroom selfies.
Having seen all there is to see, does any element of the new JL give you pause? Is anything needling you, leaving you with a less-than-perfect taste in your Jeep-loving mouth? (Read More…)
Jeep Wrangler fans are the type of enthusiasts who know and appreciate the history of the model, and Jeep knows that. Since we already knew just about everything about the 2018 Wrangler before the sheets came off in Los Angeles, we here at TTAC figured it might be interesting to take a closer look at some of the smaller details that go beyond horsepower, torque, and transmission type.
One of Jeep’s PR folks walked me through the various callbacks to prior Wranglers that are evident, if not obvious, on the new Wrangler.
Finally, after what seemed at times like the world’s longest striptease, the new 2018 Jeep Wrangler JL officially debuts today at the L.A. Auto Show. Our intrepid Managing Ed is live on the show floor to bring you all the details.
Until then, here’s all the official down-n-dirty, nitty-gritty details about Jeep’s new Wrangler.
The leaks concerning Jeep’s next-generation Wrangler have been like a screen door on a submarine, with FCA itself fueling the fire by releasing a couple of official images during the recent SEMA show in Las Vegas.
Rumours of a Wrangler-based pickup began swirling ages ago, with Fiat Chrysler eventually assuring us that one will appear at some point during the new Wrangler’s product cycle. Now, in a report from Automotive News, there is speculation the new-age, four-door Scrambler will be offered as a convertible.
Jeep has gradually parsed out photos of the 2018 Wrangler over the past couple of weeks, and now we have shots of the new model’s interior. It looks a hell of a lot nicer than the outgoing version, albeit slightly more cluttered with tech. However, the fundamentals remain constant — vertical orientation, passenger grab bar, center-mounted window switches, and circular air vents all persist on the new model.
Compared to the previous generation, the new Wrangler’s interior is absolutely brimming with interesting trim pieces and digital screens. The dashboard has color-matched plastic and the same goes for the stitching, although that is likely an optional extra. Both the six-speed gear selector and transfer case knob are shrouded by shift boots and the array of buttons appear large and clearly labeled. (Read More…)
The program for Jeep’s new Wrangler has had more leaks than a screen door on a submarine, from the leak of its owner’s manual and standard options list to the discovery by our own Bozi Tatarevic of potential power numbers for the JL’s new turbocharged mill.
Always of interest to new-car shoppers are the official fuel economy ratings. Such numbers just appeared for the new Wrangler on the EPA’s website, leaving only the texture on underside of the JL driver’s seat as a surprise for its big reveal at the L.A. Auto Show later this year.
It’s been rumored and reported on for months, but we now know what the 2018 Jeep Wrangler will look like.
Fiat Chrysler Automobiles spiced up Halloween — and made Wrangler aficionados’ day — by confirming in photos the design of the two- and four-door JL Wrangler. Purists should breathe a sigh of relief.
FCA also released a brief press release late Tuesday, but it’s sparse on any details that can’t be seen in the photos. That means no confirmation of powertrains, transmissions, or specifications. The only truly key detail that’s been confirmed is the available fold-down windshield, but then again, that’s one feature that was almost certain to carry forward from the previous Wranglers.
Our resident document digger, Bozi Tatarevic, stumbled upon a document submitted to the National Highway Traffic Safety Administration that may confirm at least some details about the next Jeep Wrangler.
The docs appear to confirm that the upcoming JL-platform Wrangler will offer two engines at launch – a 3.6-liter V6 that makes 285 horsepower and a turbocharged 2.0-liter four-cylinder that makes 368 horsepower. Yes, you read that right.
The other piece of news gleaned from the submitted docs is that the Wrangler will initially debut as four-door only. Just three trim levels were listed: Sport Unlimited, Sahara Unlimited, and Rubicon Unlimited.
Jeep is fixin’ to launch a redesigned Wrangler as early as next calendar year, meaning this generation of the venerable off-road brute is slowly marching towards its best-before date. When we last looked at the base Wrangler ten months ago, we found it to be an agreeable steed whose Mohawk Vodka price point more than made up for any deficiencies compared to its snazzier cousins.
Has anything changed for 2017? Let’s find out.
Jeep is spanning the performance gamut these days. On one end of the spectrum there is the emblematic Wrangler and its steadfast off-road prowess, with a next-generation model on the way. On the other is the upcoming Trackhawk, with all the on-road performance a juiced-up, tarmac-tuned SUV can give.
Both vehicles are highly anticipated and, while we may not know all of what we’re waiting for, we at least know how long we’ll have to bide our time.
Each year, Jeep builds a few concept vehicles and takes to the Easter Jeep Safari through off-road trails in Moab, Utah. Jeep uses the nine day trek to show off the off-road capabilities of its vehicles while celebrating its storied past. Maybe our invitation was lost in the mail.
Fortunately, Jeep did invite us to a different Jeep Safari, which took place during the week of Metro Detroit’s Dream Cruise. All the vehicles involved in this event have completed the Jeep Easter Safari in Moab. The Detroit Jeep Safari route may have been be a much shorter and less treacherous than Moab’s trails, but electronic locking differentials are helpful traversing the craters Detroiters refer to as roads.
Sometimes a manufacturer churns out a base trim that is — all things considered — the primo choice for that particular model. Here’s an example.
Jeep, especially the Wrangler, tends to evoke a visceral response from both fans and haters alike. Nevertheless, barring the original Volkswagen Beetle and Mini Cooper, few vehicles exist that so solidly own a certain body style as much as the Wrangler. Say “Jeep” to just about anyone, even if they care not about cars, and they’ll likely conjure the image above.
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