By on June 20, 2009

On Friday evening, a wild rumor whirred via the wires. It started at Germany’s usually well informed Manager Magazin, then spread to Reuters and Bloomberg: Daimler may be taking a stake in its Stuttgart neighbor, Porsche. Through Porsche, Daimler would own a part of Volkswagen.

According to Manager Magazin, Daimler’s Zetsche and Porsche’s Wiedeking have had negotiations since May. Not surprising as in May it had become very apparent that Porsche was unable to finalize the Volkswagen takeover. In May, Ferdinand Piech, part owner of Porsche and Chairman of Volkswagen, made loud noises about VW taking over Porsche instead and sending Wiedeking to Siberia. Or more warmer places. Like Hell. The matter turned into a billion Euro soap opera. Wiedeking talked to anybody who may have money, the Sheikh of Qatar, and why not Daimler, they live next door.

This Friday was a special day for Porsche. They announced their ten-month report of their 2008/2009 fiscal. Cars down, derivatives up. On Friday, 640K call options on the VW stock came due, along with 638K put options. Porsche is rumored to be behind most of the unusually high volume. It could be a highly risky short straddle engineered by Porsche CFO Härter, Manager Magazin thinks that the puts could also be insurance bought by the banks who sold the calls to Porsche. Porsche doesn’t have the money to exercise the calls. If the calls expire, the banks (market makers in Germany) could sell the underlying VW shares, shares drop, a big no good for the 51 percent owner, Porsche. Porsche is NSFWd. Manager Magazin thinks the banks gave Porsche a stay of execution—so to speak—and told Porsche to come up with the money elsewhere. The banks have Porsche by the short and curlies. A little payback for last year’s short squeeze, that cost banks and funds billions, and claimed at least one life.

Enter Daimler. Daimler could take the derivatives off Porsche’s hands, exercise them, and voila, own 25 percent of Volkswagen. Daimler could also buy a chunk of Porsche shares outright. Manager Magazin says Wiedeking asked the Porsche/Piech families last week for permission to sell Porsche shares to external investors. The families said no, but will re-visit the matter next week.

Daimler recently got money from Qatar’s neighbor Abu Dhabi. A 9.1 percent stake was sold to Abu Dhabi’s state-controlled International Petroleum Investment Company (IPIC) for almost €2 billion ($2.78 bn). That puts a €22 billion valuation on Daimler. Car companies come cheap these days.

In the denial dept., Reuters reports that “a spokesman for Daimler called the report ‘pure speculation’ and a Porsche spokesman said he had no knowledge of talks with Daimler. A Volkswagen spokesman did not want to comment on the report.”

“We absolutely don’t comment on speculation,” Hartmut Schick, a Daimler executive, told Bloomberg. Schick would neither confirm nor deny the report.

At least Daimler got it right. Pure speculation it has always been. Daimler is not doing so well either. Benzes are a tough sell. S&P just downgraded Daimler from A to BBB+.

Anyway, “an industry source told Reuters that the report should be taken seriously.” Didn’t someone say that the industry has to consolidate? Sell Opel to Russia (or if all fails, to China), create a Volksporschedaimler (owned by Austrians and Saudis), and if BMW doesn’t come on board, NSFW ’em. Sounds boring and benign compared to what else is happening in the car world. Anyway, Porsche and Daimler go a long ways back. About 100 years.

Austro Daimler revisited? Picture courtesy flickr.com.

Get the latest TTAC e-Newsletter!

Recommended

8 Comments on “Wild Ass Rumor of the Day, or Not: Daimler to Buy Porsche to Buy VW...”


  • avatar
    Gunnar

    Naah, Daimler can’t be that foolish. After all, they only just got rid of Chrysler, their worst mistake ever!

  • avatar
    Lee

    Ah Daimler, always on the look out for an auto company to suck the life out of.

  • avatar
    jpcavanaugh

    They could re-badge the Sprinter as a new VW bus!

  • avatar
    tom

    AFAIK, the VW Crafter is already a rebadged Sprinter…

  • avatar
    stuki

    Now where would that leave the Panamera and the Phaeton?

  • avatar
    John Horner

    How about this for a new law: Outlaw all of these crazy derivatives. If you want to invest in a company, but the stock. If you want to short a company, short the stock.

    Trading stock options isn’t investing, it’s gambling! An awful lot of people do not know the difference between investing and gambling.

    Furthermore, industrial companies should not be empowered to gamble with the shareholder’s money and the employees livelihoods.

  • avatar
    stuki

    John Horner,

    Currency hedges are derivatives as well. They’re almost a requirement for industrial companies in our long, international supply line world.

    And stock options as compensation are almost a necessity for cash starved startups.

    Employees can, if they really care that much, refuse to work for any company that trades in options.

  • avatar
    TonyJZX

    what happened to that wild BMW/Daimler tie up?

    since they had so many ‘synergies’ – both heavy in RWD platforms… BMW were even interested in getting into commercial vehicles

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Lou_BC: @Carlson Fan – My ’68 has 2.75:1 rear end. It buries the speedo needle. It came stock with the...
  • theflyersfan: Inside the Chicago Loop and up Lakeshore Drive rivals any great city in the world. The beauty of the...
  • A Scientist: When I was a teenager in the mid 90’s you could have one of these rolling s-boxes for a case of...
  • Mike Beranek: You should expand your knowledge base, clearly it’s insufficient. The race isn’t in...
  • Mike Beranek: ^^THIS^^ Chicago is FOX’s whipping boy because it makes Illinois a progressive bastion in the...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber