By on December 3, 2007

photo_8.jpgSurprise! The Detroit News reports that nearly half the vehicles listed in Consumer Reports' "most satisfying" list are manufactured by Japanese brands. And a quarter of the models listed were Toyotas. Only seven American brands showed up on the list. The Ford Fusion and Saturn Aura won high marks in the family car segment. While making up less than 10 percent of the market in the U.S., European models accounted for almost a third of the winners. The Toyota Prius was the overall most satisfying vehicle, followed by the BMW 335i and the Porsche Boxster. Domestic models dominated the "least satisfying" list, which consisted mainly of trucks and SUVs. Four of TTAC's Ten Worst winners are Consumer Reports bottom feeders: the Saturn Ion, Chevy Aveo, Chevrolet Uplander, Chevy Trailblazer/GMC Envoy. 

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15 Comments on “Consumer Reports Readers Heart Japan...”


  • avatar
    N85523

    Curious to see the Chrysler Aspen in the list of most satisfying vehicles.

  • avatar
    KatiePuckrik

    I’m starting to ignore all these reports which say one is better than the other. Whenever there’s a report that says Japanese brands are best, we say “Well done! Those Japanese know what they’re doing!”. If a report says US brands are better, then we say “The poll must be flawed!”.

    It’s all got so confusing, I’ve given up paying attention!

  • avatar
    nonce

    Guys, this is the year 2007. You’re allowed to say

    “Consumer Reports Readers ♥ Japan”

    And people will be able to read it.

  • avatar
    mikey

    Hmmm? Does this mean Toyota gets it free ride ticket back from C.R.?

  • avatar
    starlightmica

    No free ticket for a while, likely a year or two. The 1/08 issue just came in and they didn’t recommend the 08 Highlander, nor the 08 Enclave. They did recommend the Taurus X and the Tribeca, despite both vehicles having new engines and revised transmissions. Go figure.

  • avatar
    SLLTTAC

    Consumer Reports never recommends new models, such as the 2008 Highlander and the 2008 Enclave, even if CR gives the model high marks.

  • avatar
    starlightmica

    SLLTTAC:

    They used to for Toyotas, and I believe Honda still gets a pass.

  • avatar
    Gottleib

    Consumer Reports also recommended the Rambler in the 1950’s and 1960’s as one of its recommended models. What does that tell you?

  • avatar
    glenn126

    Gottlieb wrote: “Consumer Reports also recommended the Rambler in the 1950’s and 1960’s as one of its recommended models. What does that tell you?”

    It tells me that they tested impartially.

    American Motors’ Rambler line sold 91,469 cars in 1957, good for 12th place, one place ahead of Studebaker.

    1958: 162,182, Rambler had 7th place. It moved ahead of Dodge, Mercury, Cadillac, Chrysler, Edsel and DeSoto to beat Studebaker out.

    1959: 374,240 cars, quite a sales uptick for any company year-on-year, wouldn’t you say? #6 in the marketplace. Ahead of Buick, this year, which had been #3 in the US market in 1955 and 1956. Still outsold Studebaker, with their new Lark compact, 3 to 1.

    1960: Despite competition from the big-3’s new compacts, Rambler moved up to #4 in the US markeplace, with 458,841 cars. Ahead of Pontiac and Oldsmobile, this year.

    1961: Rambler was #3 in the US markeplace, behind Ford and Chevrolet (in that order). 377,904 cars, beating out Plymouth this year. This, despite all-new ‘luxury’ compacts from Pontiac, Oldsmobile and Buick, which competed with Rambler’s top of the line Ambassador.

    1962: Rambler was #4, with 442,346 cars – an obvious sales increase from 1961, but fell behind Pontiac this season, by 80,000 cars.

    1963: With very modern, all-new Classic and Ambassador lines, Rambler’s sales increased to 464,126, but was #6 in the market this year, with Plymouth and Oldsmobile passing them in volume. Oldsmobile only by 12,600 cars, however.

    After 1963, the muscle car era “officially” started, and the marketplace moved away from Rambler’s position as “sensible shoes” cars (kind of like the Subaru of the day). You can see that it really began in 1962, with GM’s Pontiac Division “excitement” and “performance” push exceeding AMC’s sales.

    But looking back at American Motors from the perspective of the 1980’s when they were failing, does not give the entire picture. Look again at
    1960, 1961 and 1962. They were a highly successful company, formed in 1954 from two “survivor independents”, Nash and Hudson. They were a nominal success right through the early 1970’s with the fuel crisis again moving the market towards their position. But by that time, mismanagement (with the loss of George Romney due to his successful run for Governor of Michigan) spelled their eventual doom.

  • avatar
    mlbrown

    “The Toyota Prius was the overall most satisfying vehicle, followed by the BMW 335i and the Porsche Boxster.”

    Did they mean “self-satisfying?”

    -Matt

  • avatar
    Davekaybsc

    Toyota doesn’t get a free ride anymore. Look at the disasterous showing of the Lexus GS – not recommended. Meanwhile, the Audi A6 and BMW 5 are.

  • avatar
    geeber

    Gottleib: Consumer Reports also recommended the Rambler in the 1950’s and 1960’s as one of its recommended models. What does that tell you?

    As the 1960s wore on, the magazine gave AMC products lower ratings. The invasion of Rambler’s turf by the Big Three was the main culprit.

    If I recall correctly, the magazine even gave the 1967 AMC Ambassador an “unacceptable” rating because of one major problem (which escapes me at the moment).

    Consumer Reports preferred Dodges and Plymouths in the compact and intermediate class, and Fords in the full-size class, if I recall correctly.

    Interestingly, Rambler’s fall from grace with Consumer Reports was mirrored in the sales charts. It’s also interesting to note that after 1965, testers at other auto magazines routinely noted quality control problems with Ramblers.

  • avatar
    Kevin Kluttz

    Tells me that in the 50’s and 60’s Ramblers were pretty good cars.

  • avatar
    CeeDragon

    What this tells me is that the demographics of the people who read CR and who would actually fill out a CR survey have said that the Prius, 335i, and Boxster are the most satisfying cars to them.

    Somehow, I doubt the folks who read “Off-Road” would say the same.

    One thing I like about CR is that they are consistant. You may not agree with their conclusions, but they have high visibility with their methodologies, priorities, and “biases”. I can look at a year-old review for a RAV4 and feel comfortable in comparing it to a current CR-V review. Hard to do with, say, Car and Driver or Motor Trend. ::shudder::

  • avatar
    Gottleib

    Whoops…..my bias is showing. I have to admit sometime I let my right brain take over and leave my left brain on hold. I will confess that my opinion of Ramblers was formed when I become aware of cars and well before the age when I could drive them.

    No doubt in todays market the Japanese cars have become what Rambler stood for in the 60’s, a practical and reliable car and one that would place high in an objective review of cars.

    When I engage my left brain I go for the Consumer Reports Buyers Guide. Do they have a drug to help with this chemical imbalance?

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