By on April 29, 2008

daimler.jpgMarketwatch reports that Daimler's profits dropped 32 percent in the first quarter of this year, tumbling to $1.3b. Revenue actually jumped about four percent in the same period, although pre-tax earnings dropped by an even more precipitous 40 percent. Daimler blames the red ink on its remaining 20 percent stake in struggling Chrysler, which created a 340m Euro drag on operating profits. [Chrysler's reply coming.] Another hit: Daimler's sale of its minority stake in EADS, parent of Airbus, in the first quarter of last year. Daimler's core business is operating on a fairly solid financial basis; Mercedes sales increased by 17 percent, operating profit by 45 percent. Only Daimler's truck business remains shaky, due to the "tense economic situation in the United States," a European oversupply of commercial trucks and new emissions standards. Still, Daimler is sticking by its forecasts that profit will continue to rise throughout the year. What a difference a brand makes. 

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8 Comments on “Daimler Profits Drop 32 Percent...”


  • avatar
    jolo

    Hey, at least it was a profit…

  • avatar
    Alex Rodriguez

    Still blaming Chrysler for all their problems. Maybe by 2012, Daimler can come up with a new excuse.

  • avatar
    windswords

    Actually before 2012, Daimler will find another company to suck dry and discard as a “mess” and “worthless”.

  • avatar
    menno

    windwords, your words caused my brain to correlate an old automotive leach which bled its host.

    Studebaker bled Packard dry in less then 2 years (1955, 1956) and the 1957 cars were mere Packabakers (Studebakers in drag with Packard Clipper badging), as were the 1958’s swan song.
    Or should that be Cormorant death song?

    Studebaker didn’t live beyond 1966.

    So the thought occurred to me – Mercedes had their “merger” (bought up) Chrysler in order to ensure they grew sufficiently to survive. Now they’ve bled it dry and tossed it overboard (along with stakes in Hyundai and Mitsubishi), they’re now not only small-fry in a world of far stronger whales and sharks, they’re out of hosts to potentially bleed dry.

    No company executives in their right mind would want anything to do with Daimler after how they treated Chrysler and Mitsubishi, particularly.

    Time for a Daimler death watch?

  • avatar
    william442

    No customer should either, considering how the dealers treat you.(And) I’m an owner.

  • avatar
    phil

    for what it’s worth, my 2007 E63 has been flawless (22k miles so far) and the service at the sacramento, ca dealership has been nothing short of excellent. i think their efforts to control quality are paying off and i will be much more likely to go with another MB rather than BMW or Audi (i had many BMWs and loved them, but they’ve gone in the wrong direction, IMO)

  • avatar
    windswords

    “So the thought occurred to me – Mercedes had their “merger” (bought up) Chrysler in order to ensure they grew sufficiently to survive. Now they’ve bled it dry and tossed it overboard (along with stakes in Hyundai and Mitsubishi), they’re now not only small-fry in a world of far stronger whales and sharks, they’re out of hosts to potentially bleed dry.

    No company executives in their right mind would want anything to do with Daimler after how they treated Chrysler and Mitsubishi, particularly.

    Time for a Daimler death watch?”

    A couple of points:

    First, at the time of the “merger” it was the prevailing wisdom that the auto industry would coalesce into about half dozen or so “mega companies”. This started Mercedes looking for a “partner” (victim) because they were afraid they would be taken over by someone and also convinced Bob Eaton, head of Chrysler that he couldn’t make it on his own either. They had no business taking over a mass market company like Chrylser and telling them how to run their business. Most now realize that that conventional wisdom was incorrect. You can be small and profitable if you know what you’re doing, making a good product, and keeping your brand focused. Although Mercedes is a lot smaller now I still don’t think it’s a takeover target – I believe the German government would prevent it, because unlike the US, Germany believes it should have an independent domestic auto industry.

    You’re right that no executive in their right mide should want anything to do with Daimler, but they recently announced a joint effort with BMW to develope engines and related technologies. I wouldn’t trust them but maybe the brain trust in Bavaria knows something I don’t.

    Finally about the Studebaker Packard deal: As far as I know Studebaker didn’t come in all arrogant and takeover Packard. I thought they really tried to help each other out. But maybe I’m wrong. Can you shed some light on this?

  • avatar

    Time for a Daimler death watch?

    I think a major reckoning is coming quite soon for the Germans – it may not seem that way, but Europe isn’t immune to high fuel prices (far from it). As they’ve gotten bigger, heavier and more powerful, they’ve made even diesel-powered cars prohibitively expensive for many. If gas is $10 a gallon in the US, it will be $20 in the UK. Who’s going to buy an X5 in that context?

    And that’s before we address the declining quality of German cars and their relentless need to defile their brands by propogating model after model after model, from lowly VW all the way up to Porsche.

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