By on January 1, 2009

You just know they’re going to get it wrong. And so they do. Number One: Full-Size Pickup Trucks. Huh? If any market segment is likely NOT to restore The Big 2.8 to glowing good health, it’s the PU segment. But no. I mean yes! “The Dodge Ram is new for 2009, as is the top-selling Ford F-150, while the Chevy Silverado and GMC Sierra twins combine to sell more than any of them. With the Toyota Tundra in retreat and Nissan ready to surrender the segment (they’ll be getting their next generation of Titans from Dodge), cheap gas should keep buyers putting their money into these profit centers.” And if the housing market stays in the toilet, the market remains saturated with trucks or the price of gas goes up? * crickets chirping * No wait! Number Two: American Muscle. Huh? Talk about carving-up smaller pieces a decreasing pie. Nope. Fox is saying halo to the new Camaro, Challenger and Mustang. “Forget for a moment all of the goody two-shoes environmentally conscious cars Washington wants the Detroit 3 to build: These are the ones that look best in the commercials and get shoppers into showrooms. They may not sell in huge numbers, but you can’t pay for the kind of pride they bring to a brand’s image.” Apparently, you– I mean “we” can. Number Three…

A stylish, high-quality, reliable, fuel-efficient Camry and Accord killer. Just kidding. “Powerful efficiency.” Huh? You mean hybrids? Nope, because, “the technology that goes into building them is still expensive, so while the vehicles are good for public relations, it will be years before they start putting any coin into the company coffers. Besides, they’re all still kind of wimpy. Enter direct injection, which is an effective way of getting fuel into engines that not only makes them more fuel efficient, but also more powerful, and it costs a lot less than a hybrid to produce.” Which leaves us with only one question: is this Motown’s plan? If so, you can kiss our $44.4b (and the rest) “investment” in Detroit good bye.

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88 Comments on “Fox News: 3 Things That Can Save Detroit...”


  • avatar
    PeteMoran

    I’m surprised Faux News made the solution THAT complex. 3 solutions for their viewers to get their head’s around?? Usually they can’t handle anymore than one angle on a problem, which they will stick to in face of overwhelming evidence to the contrary.

    It’s an embarrassment for we Australians to have inflicted Rupert on the USA. Sorry ’bout that.

  • avatar
    kamm

    Nah, it isn’t your fault.

    Every nation has its own fair share of bums – unfortunately we have 300M people here so we have proportionally lot more stupid bums than any other modern, democratic European or Asian country (Russia isn’t modern nor democratic) ergo an entire ‘news’ empire can thrive on this enormous mass of uneducated morons, fake religious fundamentalist sects and cynical, lying pseudo-conservatives.

    BTW I wonder how long will Murdoch, this completely unscrupulous, greedy midget pay for his utterly failed, laughably illiterate, useless, preposterously amateur Faux “Business” News channel – he’s NOT a conservative by any measure, he loves profit, that’s all, if there won’t be any decent centrist station or liberal voice then he would move in there tomorrow morning so I bet if FBN does not take off this year he will kill it by 2010 latest.

  • avatar

    kamm :

    As a former CNNer (there for day one, in 1927), I’m happy Fox is around. I appreciate coverage from all ends of the political spectrum. Jefferson. Newspapers without a government vs. government without newspapers. That sort of thing.

    But this is a clear example where Fox gets its badly, badly wrong. (O’Reilly’s love of ethanol is another). Which is deeply worrying.

    And here’s the real kicker (to use the news term): what IS the right answer? Short of a total reorganization under C11– Hell WITH a total reorganization under C11– I don’t see anything that Ford, GM and Chrysler (ha!) can do to generate enough profit to pay off their OLD debt, never mind the new stuff.

  • avatar
    porschespeed

    Pete,

    You’re looking at this logically. It’s really only one solution: Remain calm, all is well.

    I promise not to hold you accountable for Murdoch if you promise to reciprocate for Bush.

  • avatar

    Stay focused guys. What’s your take on the substance of this story?

  • avatar
    mikey

    Fox has it right.For the short term pickups and muscle cars is the only segment that the domestics can kick ass.Toyota made one of thier rare mistakes with the Tundra.Nissan can’t get a truck frame to hold together for more than about 6 yrs.Honda is not in the game.The Camaro/Mustang crowd just laugh at the wannabe ricers.

    Yeah..yeah I know mullets and rednecks. Laugh all you want but its a huge demographic.In baseball you hit em where they ain’t no fielders.
    With car sales in the dumper bring on the pickups and muscle cars.

  • avatar
    luscious

    Well, SOME people “say” that Fox News is the modern-day equivalent of Goebbel’s propaganda machine of Nazi-era Germany.

    I would encourage everyone to take a peek at the film “Outfoxed”…it’s on Google Video for your viewing pleasure:

    http://video.google.com/videosearch?q=outfoxed&emb=0&aq=f#

    Fox News is NOT “fair and balanced”…it’s quite the opposite. To use gutter talk, it’s mindwarping bullshit.

    But back to cars…I just SO LOVE the “AMERICAN” muscle crap. There may be a niche for the “Harley Davidson\'” of automobiles…but there are only so many mullet-wearing, stained t-shirt wearing, Wal-Mart shoppin’…..

    …oh WAIT, Wal-Mart…YES, *that’s the ticket*…offer a free $20 Wal-Mart gift certificate along with 0% financing…THAT’ll save the “Big 3”. Maybe you can throw in a free family pass to a traveling “Mud Bog” show…coming to the nearest Po-Dunk Hillwilliam town nearest you.

  • avatar
    p00ch

    While these 3 steps alone will not save the D3, they don’t seem entirely off the mark. Pickups and brash muscle cars are definitely something the D3 do well. Pickups will always remain in demand to a significant degree while halo cars like the Camaro may help strengthen the manufacturer’s image (perhaps very little but it certainly won’t hurt it). Lastly, the point about green technologies being unprofitable in the short-term is unfortunately true for the D3, due to the amount of investment they need just to catch up. So, in the short-term they can use quick fixes that can be ready right away at a low cost.

    The D3 will need a lot more to save them (if it’s not too late) but these points don’t sound too crazy.

  • avatar
    porschespeed

    Robert,

    With all due respect, where is the substance?

    This is a filler/fluff piece that gives Tom and Ray Magliozzi the gravitas of Kissinger.

    As you (and everyone else who can read a financial) has observed, short of C11, there is no prayer.

    Even with C11, it’s about 50 to 1 against.

    If we want to talk about a new company, with new management, selling the big3’s successful niche products, then we have something that has a chance of coming true.

  • avatar
    Qwerty

    Oh, good. Muscle cars! It looks like typical Detroit: Always look backward instead of forward. Who needs new technology? What people really want is to relive the past–forty years in the past. I cannot wait for the Big Three to mine even further back in time and put fins on their cars. That’d be sweet. What red blooded american would not choose an Adam West batmobile over a rice ready hybrid econobox made by our old enemy, the “japs?”

  • avatar
    benders

    So let me get this straight. To save Detroit, they must…keep doing the things they’ve been losing money doing for the last four years?

    About the only option short of bankruptcy that will save Detroit is to start selling Hondas rebadged as Pontiacs.

  • avatar
    PeteMoran

    @ Porschespeed

    I promise not to hold you accountable for Murdoch if you promise to reciprocate for Bush.

    Geez. That’s a big ask. Can I have a coupla days??

    @ RF

    What’s your take on the substance of this story?

    Short-term-ism alive and well of course. Faux News are suggesting they should make products that are profitable at the moment, well heeellloooo…

    Besides that, given the massive discount incentives, who is suggesting that the Bigish3 are actually making money in the pickup market?? I suspect they’re just trying to generate cash at almost any cost in an appalling sales environment.

    GM/Chrysler (and probably Ford’s) fate is probably out of government’s hands now, even if they do have a few profitable products. The new car market will shrink too much that they just won’t have time to re-organize regardless plus the rate of market share loss is increasingly away from GM/Chrysler.

    In that environment, the sales end will collapse as will selected suppliers.

    Ford might be able to benefit.

  • avatar

    Is Fox Serious?
    oh wait, this is Fox News never mind.

    I can believe in the “powerful efficiency” but trucks and muscle cars? Trucks still have their place and the effort put into them by Detroit is wonderful. But it’s a shame they can’t put that much enthusiasm and effort into a high volume seller, passenger vehicle. If they really want to use the muscle car as a selling point for survival they better do it with proven 21st century tech and forget the “good ol’ days” crap.

  • avatar

    Look at the brands and cars America makes that DO SELL.

    Chrysler 300/Pacifica… WHY?
    Because the 300 is a large car with entry luxury appeal and optional powerful V8 engines as well as base 3.5 V6. Pacifica because it was the first crossover that didn’t look bad and maintained interior space.

    CADILLAC CTS and ESCALADE
    Why? Anyone buying an Escalade ISN’T WORRIED ABOUT FUEL ECONOMY. Not when you’re buying a $71,000 truck that uses premium fuel.
    The CTS? Because its pretty, sexy and well marketed.

    FORD FOCUS, FUSION and LINCOLN: MKZ, MKX, MKS

    Ford isn’t doing as bad as GM or Chrysler cause they are making efforts to give the people what they want without beating us over the head on pricing. The MKX is a great crossover as well as the edge and it has looks that appeal to women and men. The MKZ is a good looking Lincoln, though it doesn’t have alot of power under the hood. The MKS is a luxury car that has alot of Lexus appeal to it and is only $45,000.

    The way I see it, the best segments to focus on are base consumer car/eco car; performance and yes, pickup trucks.

    The F150 is #1 ON THE EARTH – for good reason – its overengineered and has unmatched torque in its class as well as great luxury features.

    GM’s trucks appeal to western Americans too but I think they get better deals from Toyota’s banks.

  • avatar
    lw

    IMHO the story misses the point. The deal is that sales are down and are going to stay down for years to come.

    The credit bubble pulled ahead millions of sales. Did GM, Ford, Chryco participate with 0% deals? Sure, but what choice did they have. If they hadn’t sold cars to people who couldn’t afford them, someone else would have and they would be in WORSE shape today, if they even survived at all.

    So to the point… Once the easy credit left, the demographics of real buyers changed significantly.

    My take on the new buyer:

    – Even with the economy imploding they are comfortable taking on a payment or they are paying cash (and they know exactly what is happening with the economy. They watch the news)
    – They managed their credit even during the bubble and are sitting on a 700+ score
    – They probably know their trade isn’t worth much. Maybe they are giving their current car to a son/daughter. They don’t need the trade in order to make the deal work.
    – They are likely to have watched CNN, FOX, etc.. They know about the bailouts and the risk of GM, Chryco going away.
    – They know about the quality (or lack thereof) of these cars. It would occur to them to spend a couple hours researching on the internet before writing a check for $30K
    – They also know they can get a sweet used car for $15K and save that other $15K

    I’m sure any of us could think of more characteristics… The days of Donald Dumfuk walking (cause his last ride was repo’d) into a dealer because he saw an inflatable gorilla and driving out in a tricked out Escalade are over.

    So how will GM/Ford/Chryco win the hearts, minds and wallets of this buyer?

    Ford is off to a damn good start by not talking the bailout. The new buyer knows that Ford didn’t take the cash and respects them for managing their business.

  • avatar
    PeterW

    Robert…why so surprised? It is Faux News after all.

    How could the opinions of any network that hires Sean Hannity be taken seriously? I mean…come on!

  • avatar
    Luther

    There are only two ways D2.801 can survive…Use political violence to steal from the taxpayers or use their corporate jets to run illegal narcotics. Those who think they can survive by selling autos are the ones who can’t read or comprehend a corporate financial statement.

  • avatar
    PeteMoran

    @ lw

    Thanks. You’re summary is neat.

  • avatar
    KixStart

    Full-Size Pickup Trucks: Consumers have probably noticed that they can get to work or schlep the kids to soccer without a pickup. Many of them are gone. I live in a place mostly devoid of rednecks and mullets; over the past few years, more and more shiny pickups and SUVs were bought but how many were necessary? Darned few. And the rednecks and mullets, if they can’t get 170% financing, just buy whatever’s cheap… the pickups they drive are already hand-me-downs. As availability of used pickups declines over time, more and more rednecks and mullets will switch to 20-year old Cobalts.

    I expect some of the pickup/SUV market is going to slide because of the loss of sweetheart financing deals.

    Fox: “…thanks mostly to a captive audience of commercial buyers who just can’t figure out how to fit an 8’x10′ sheet of plywood into a Honda Accord.”

    The consumer has probably noticed he can attach a trailer to his Accord. Or pay the $50 to have whatever he wants delivered. Or rent the Home Depot truck for $20/hour. I once built a rock wall with 10 tons of rocks. A pickup wasn’t going to help me… I paid the delivery fee. There’s always a job that’s too big for whatever you own, anyway. Get used to it.

    The hard core of Real Work Truck Buyers… I’ll bet some of them are thinking about downsizing, too. I know a construction worker who realized that he could actually go to work in a Corolla and still do his job. Everything he needed, that was locked in his truckbox, actually fit into the trunk of a Corolla.

    In mid-size pickups, fleet buyers appear to appreciate the benefits of the Tacoma.

    American Muscle: I can’t see this. The Camaro leaps, late, into a crowded pool. Sales of muscle cars are falling as fast as autum leaves. Doesn’t anybody at Fox look at monthly sales reports? Did anybody bother to find out why the Camaro was killed back in ’02 or ’03?

    Fox: “These are the ones that look best in the commercials and get shoppers into showrooms. They may not sell in huge numbers, but you can’t pay for the kind of pride they bring to a brand’s image.”

    Please, explain how Toyota and Honda are eating Detroit’s lunch without halo cars? Honda still offers the S2000 but advertising for it… I can’t remember ever seeing any.

    Powerful Efficiency: Fox got this one right… sort of. This is certainly a useful tactic but can they stay ahead of Toyota and Honda? It seems to me that variable valve timing, which Detroit was slow to adopt, offered a similar advantage to some of the tech Fox mentions. Detroit is finally getting its act together there but marketshare was lost. Adoption of highly effective cylinder deactivation is lagging; GM has the technology but they offer it on very few engines. If Detroit gets direct injection, EcoBoost and other efficiency tech into the marketplace, can they retain what promises to be a slim lead?

    GM, for one, seems dedicated to the Hail Mary play… they’re not willing to just grind out first downs to eventually score.

    Further, Toyota and Honda, with 50-mpg hybrids, do have the high ground. The MSRP of the Honda and Toyota products don’t justify Fox’s allegation that it’s “still expensive” when their flagship hybrid products are similar to or less than Detroit’s mid-size cars. Fox isn’t even being very considerate of Ford here, which is bringing out the Fusion hybrid at a reasonably competitive price.

    A whole generation of Toyota and Honda buyers have noticed that they can get 4-cylinder economy with 4-cylinder power and the world doesn’t end because they can’t get to 60mph in 7 seconds or less.

  • avatar
    lw

    And another thing…

    I really like GM products, pretty much all I buy, but the interesting part is that I won’t miss GM / need to even think about switching to another brand for 5+ years after the last Tahoe/Vette/etc. rolls off the assembly line.

    The GM vehicles I buy are the few that do have high quality and long life, so used won’t be a problem…

    Go figure…

  • avatar
    no_slushbox

    The Detroit automakers are so poorly structured (UAW contracts, excess brands and dealerships, over $100 billion in private debt, excluding the debt they now owe the government) that they could not succeed if they had the best products in every single market segment. The only possible way there is a light at the end of the tunnel is Chapter 11.

    Otherwise we are looking at American Leyland. Fox News should direct their product suggestions to Nancy Pelosi. Probably under a pseudonym.

  • avatar
    davey49

    I’m with them on the trucks. They still have a lot of appeal
    Not with them on the muscle cars or DI-turbo engines. Muscle cars are too small of a market and the DI-turbo engines are only good if in nice reliable cars
    The Prius is Toyota’s halo car nowadays.
    lw- If all that is true, all the carmakers will be out of business in short order. Yeesh, soon people will move into cities and take public transportation everywhere. :-)

    “A whole generation of Toyota and Honda buyers have noticed that they can get 4-cylinder economy with 4-cylinder power and the world doesn’t end because they can’t get to 60mph in 7 seconds or less.”
    Couldn’t you do that with a Ford, GM or Chrysler?
    VW? Suzuki? Kia? Hyundai? Mazda?
    Do we really want Toyota and Honda to be the only car brands that survive?
    Chapter 11 is a tunnel that’s sealed off at the other end

  • avatar
    lw

    @ no_slushbox

    Agreed. The consumer now has GM and Chryco by the nuts.. and we can squeeze hard…

    Sure I like that new Tahoe… I’ll wait.. next month you’ll need to sell it even more…

    A GM warranty? Hmm throw in a 3 party warranty for free.. I think GM is going under… you won’t do that? See you in a month or two…

    Look at all these pretty used Suburban’s honey… and the payment would be half…

    They have devalued everything… Even their great products are trashed now due to overproduction.

  • avatar
    seabrjim

    My 05 colorado is an ok work truck but it still wont hold an 8×10 sheet of plywood. Come to think of it my local home depot doesnt sell sheets bigger than 4×8 anyway. Thats a big piece of plywood, dang.

  • avatar
    lw

    @Davey49

    Well I doubt all of it is true for every buyer, but every day more of those are true for more buyers.

    Layoffs, tighter credit, devaluation of trade-ins, mortgage payment resets, etc. all work to remove the Donald Dumfuks from the equation.

    Sally Smartyskirt is all that’s left and Sally has been mistreated for years…

    Payback is a bitch…

  • avatar
    Macca

    mikey:

    “The Camaro/Mustang crowd just laugh at the wannabe ricers.”

    What is this, 1995? I’d venture to guess that more kids these days aspire to own a WRX, Evo, or Mazdaspeed3 (or their more tame equivalents) than a Mustang. Also, I’m not sure there’s much of a “Camaro crowd” at the moment. It would seem that the largest contingent of folks clamoring over American muscle and pony cars is increasingly becoming aging baby-boomers – and they’re just out for a cruise anyway.

    ————————————————-

    Flashpoint:

    Look at the brands and cars America makes that DO SELL.

    Chrysler 300/Pacifica… WHY?
    Because the 300 is a large car with entry luxury appeal and optional powerful V8 engines as well as base 3.5 V6. Pacifica because it was the first crossover that didn’t look bad and maintained interior space.

    Uhhh…you did notice that Chryslerberus axed the Pacifica in November 2007, right? “…first crossover that didn’t look bad…” We are talking about the same underpowered, underselling, overpriced mini-van without sliding doors, right? Ever heard of the Murano or FX45?

  • avatar
    jkross22

    The one thing that will “save” Detroit has already started – surviving at the taxpayer teat. And surviving is all they’ll do – there is no saving. They have no leadership to make the tough choices, save Ford.

    Chrysler is a corpse at this point, and GM’s house of cards will fall apart without a gun to the taxpayer head.

  • avatar
    KnightRT

    > I appreciate coverage from all ends of the political spectrum.

    You can’t reference Jefferson to describe the “terrorist fist jab” network. Fear-mongering is not a legitimate view on the political spectrum. If you want conservative commentary worth reading, see here:

    http://www.thenextright.com/
    http://online.wsj.com/public/page/news-opinion-commentary.html

    As to the substance of these particular statements, there’s some truth evident behind their facile appearance.

    Pickups are so enormously profitable [or were, prior to $10K rebates] and such a volume product that even a small percentage uptick in sales can help a great deal. The problem is that the implicit title of this piece is “3 [New] Things…”. There’s nothing novel about a truck, nor anything a make can do to increase the size of the market segment. The Big 3’s existing truck sales are a necessity to survival.

    Muscle cars are important, but not for the reasons that Fox supposes. Like the F-150, the Mustang is a major volume-seller for Ford and very profitable, especially in GT guise. The Camaro will not be so fortunate. The Zeta platform costs more than the D2C platform that underpins the Mustang. The resulting $2K difference in base price will harm V6 sales. Moreover, the Camaro’s styling is too aggressive to appeal to the broad cross-section of those that shop Mustangs. I expect it to manage only half the sales of the Mustang, and at less profit per unit. A savior for GM, this car won’t be.

    The Challenger looks ungainly and isn’t particularly fast or efficient. I’m sure it will appeal to some, but I wouldn’t venture a guess how many. Less than the Camaro, I suspect.

    Direct injection is par for the course, not some magic panacea that lends any sort of competitive superiority. As before, innovations must provide competitive advantage to change sales figures. DI is a prerequisite to compete at all.

  • avatar

    Robert,

    That’s low hanging fruit. You, better than most, should know that broadcast/cable news and most newspapers are clueless about cars. But then most of them follow the prevailing narrative regardless of the story. There are maybe 5 major US newspapers that cover cars and the car biz with any proficiency and even they’re spotty: Wall Street Journal, New York Times, Freep, DetNews, and LATimes (until their financial straights create an excuse to lay off Dan Neil). YMMV. Frankly I’m surprised that SpeedTV doesn’t do a daily or weekly automotive news show. OTOH, most folks would rather look at Vida Guerra’s T&A.

    As for some of the other commenters here:

    Faux News. Boy that one was original. Did you stay up all night working on that?

    Glibertarians who think they’re smarter than “moron” Americans.

    The obligatory slam at President Bush. Whatever will you do after Jan 20 when you can’t blame everything on GWB? OTOH, people still blame the Great Depression on Hoover, though FDR screwed the pooch repeatedly by prolonging and worsening it.

    And then there’s the gross (in both meanings) Godwin violation that compares one of the few major news agencies that doesn’t follow the prevailing “progressive” narrative about nearly everything, to propagandists for a totalitarian regime that murdered 1/4 of my family. Sometimes I wonder if people really understand just how evil the Third Reich was. No wonder that the Jew haters can get away with accusing Israel of “genocide” for shooting back.

    Robert, are you sure you aren’t using the B&B in an arch, ironic manner?

  • avatar
    Michael Ayoub

    @Ronnie Schreiber

    They’ll blame everything on Barack Obama, duh.

  • avatar
    canuck

    I don’t know what it is like in the US, but I remember one of the big reasons the Camaro and Firebird cars fell out of favour in Canada.

    The insurance premiums.

    I had a friend who helped his mid-20s kid buy a Firebird and another friend who bought a Camaro for himself.

    Both of them traded the cars off within a year.

    Their insurance premiums skyrocketted on both cars.

    I wonder if it would be the same today?

    Anything that has the connotation of a “muscle car” and is marketed towards the highest rated drivers for insurance, is doomed from the outset.

    Do car manufacturers consider insurance costs when they build a vehicle aimed at a specific consumer group?

    They should. It makes a big difference between paying 100 a month or 600 a month for insurance.

  • avatar
    mr_min

    I’m going to partially agree.

    Trucks
    As many have already said, this is the “Big” 2.8 home territory. No-one else is really successfully competing in this segment.

    Muscle
    This is Toyota Achilles Heel, they don’t make any halo models(other than Prius). Heck the first & last decent sports car was the 2000GT (look it up).
    So as much as you might criticise the Camaro, Mustang etc. They improve brand image, and are usually highly profitable.

  • avatar
    PeteMoran

    @ mr_min

    Heck the first & last decent sports car was the 2000GT (look it up).

    I’m sure this is bait, but I don’t believe you’d say that having driven JZA80 Supra TT or ST205 Celica GT4 (or Alltrac I think for USA). Toyota could do it if they wanted to.

  • avatar
    joe_thousandaire

    You know they’re right about number 3

  • avatar
    George B

    I don’t fault the general direction of the article written by Captain Obvious. Clearly domestic automakers need to build vehicles that are profitable and pickup trucks are about as good as it gets for them. They have fresh pickup trucks that are best in class with good profit margins. The problem is can they make enough profit at reduced volume to carry the company? In survival mode, they 1) can’t make cars at a loss and 2) can’t pay workers to not work.

    Regarding building muscle cars for image, I wouldn’t have bet so much development cost on a low volume market, but the cost is already sunk. To maximize ROI, build 100% of them with V8 engines and exhaust systems that let the whole would know that it’s got a V8. A muscle car without V8 rumble is like decaffeinated coffee–what’s the point?

    Incremental improvement in fuel economy using direct injection, more efficient transmissions, electric power steering, etc. applied widely have more impact on fuel consumption than selling a small percentage of hybrids.

    Not understanding why Fox News is singled out for bias. The news shows with Brit Hume and Chris Wallace are excellent and Michael Barone offers detailed election insight lacking on the other news networks. Sean Hannity has obvious biases, but he doesn’t claim to be neutral.

  • avatar
    Dr Lemming

    It’s hard to take seriously Fox’s recommendations for all of the above-cited reasons, but they do raise some interesting product-related questions.

    1. What’s the best way for Detroit to maintain its dominance of the big truck market?

    2. If performance cars are important to Detroit’s image, what’s the best product given the current the economic climate?

    I think that what Detroit needs most right now is a new generation of downsized big trucks. Remember how GM trimmed the fat off of its big cars following the first oil embargo? The 1977 Chevy Caprice had all the room and comfort of its predecessors but was meaningfully shorter, lighter and more aerodynamic.

    By the same token, if Detroit was going to dump a bunch of money into pony cars its size/weight target should have been the Fox-platform Mustang. That would have weathered volatile gas prices and the recession with greater ease — and potentially opened the door to some international sales.

    On both of these fronts Detroit is stuck with “old guard” products for a number of years because existing designs need to be amortized. In the meantime, the best that the Collapsed Three can hope for is incremental improvements that do little to change their competitive position.

  • avatar
    Bridge2far

    Basically, the article makes sense.The big 3 do pick up trucks better than anybody. And while demand for this vehicle may be soft the next couple of years, you cannot abandon that market. And why get all twisted up over the high profile muscle cars? Of course they will be low volume and that’s OK. The idea is brand recognition and getting people into the showroom. It’s called marketing.
    And another comment. I cannot believe the hatred from the overt libs. Calm down. You still have err Amerika. Or not.

  • avatar
    JJ

    Eventhough the points in the article aren’t so bad, anyone with a brain can see what will become of them in reality.

    Pick-ups: the US automakers already have that market, so there is no change for the better here.

    Musclecars: Idem pick-ups

    Direct injection; well, yeah, but the newest engines already have this, so it’s more like a necessary condition to be competitive as opposed to a competitive advantage.

    Bottom line is, US automakers will have to change their ways to survive, but the points in the article will bring no improvement whatsoever while having the pretense of ‘hey this is what we should do and then we’ll be fine’.

  • avatar
    DweezilSFV

    Bridge2Far: Don’t forget they also have : NPR, PBS, CBS, NBC,MSNBC,ABC,CNN, the LA and NY Times, Newsweek, Hollywood celebrities and their product, our school system and universities. Not like the public isn’t already getting the full spectrum of so called “progressive” ideology. Fox is the “problem” ?

  • avatar
    Qwerty

    And another comment. I cannot believe the hatred from the overt libs. Calm down. You still have err Amerika. Or not.

    Yeah, it’s all the libs’ fault. Typical Repugs. They never take any responsibility for their own messes. I guess it’s much easier to push the cost of their failed policies on the backs of the current and future taxpayers.

  • avatar
    dougjp

    Fox gets it mostly right (for a change). Build what people want and will buy, or at least dream of buying, not what Pelosi says is what you want to buy.

    If the world is only Prius and Civic clones and greeniemobiles, then there is no passion or individuality about vehicles. In which case everyone will just give up and buy Japanese or S. Korean as appliances based on prior reputation for utility, without boithering to think further. Yes, I’m thinking Detroit’s market share would drop rather than rise in that scenario. The only way that wouldn’t happen is if Detroit’s clones were priced thousands less….not gonna happen.

  • avatar
    Happy_Endings

    These are the ones that look best in the commercials and get shoppers into showrooms. They may not sell in huge numbers, but you can’t pay for the kind of pride they bring to a brand’s image.

    Between the Viper, Corvette, and Mustang, the Big 3 have had halo cars for a while. These cars haven’t brought in the customers, except those looking to purchase one of these cars specifically. What makes them think the new Challengers, Camaros, and Mustangs will bring in the customers? Ford can at least make Mustangs for a profit. It remains to be seen if Chevy can make the Camaro and Dodge can make the Challenger at a profit. And right now, all three need to make cars that make a profit.

  • avatar
    JuniorMint

    Macca :
    What is this, 1995? I’d venture to guess that more kids these days aspire to own a WRX, Evo, or Mazdaspeed3 (or their more tame equivalents) than a Mustang.

    As a card-carrying ricer (I have LED’s in my grab handles…that qualifies me, right?), you’re absolutely right, with one exception:

    I agree on the WRX and the EVO (oh lordy yes), but for the ultimate in douchebag-kidmobile, soon-to-be-totalled, hanging-around-Taco-Bell-at-11:00-p.m., parents-bought-the-car sort of whip, you need a Nissan 350.

  • avatar
    KixStart

    dougjp: “If the world is only Prius and Civic clones and greeniemobiles, then there is no passion or individuality about vehicles.”

    Passion? When it’s clear that gas prices are at the mercy of forces we can’t control? When more and more people are cognizant of a relationship between turning fossil fuel into CO2 and the greenhouse effect?

    Remember the humble Toyota Echo? Surf over to Edmunds and read consumer reviews of the ’02 Echo. Count the number of times people wrote, “Love my Echo!”

    I’m a Scout leader… I know lots of boys and while they almost all find having a driver’s license to be desirable, there’s almost zero interest in cars beyond that.

  • avatar
    dgduris

    Many of you don’t know that America – off the coasts – is a unique market compared to just about any place but Canada. (I was reminded at a party on Wednesday-eve, just how great the disdain for and misunderstanding of that part of America is – especially among the effete, lilly-whites of these original colonies).

    Fox’s story is only derivative of other news/ opinion and not too far off the mark…

    Some fact:
    “Even at the peak of gas prices, half the vehicles sold in the U.S. were light trucks. In November, amid a collapsed home construction industry and with $4 gasoline fresh in mind, what were the two top sellers? Pickups by Ford and Chevy — and the Dodge Ram was No. 7.” – Holman Jenkins, WSJ 12.31.08

    Some Opinion:
    Americans – for better or worse – want to buy cars that work for them. In the “off-coast” America – where there is room to roam – there is little public transportation, families are bigger, there are places to go and people to see. 4-door F-150’s and Suburbans do that job well: they are practical for the situation – albeit thirsty. The American auto industry should innovate around the needs of the American market place, not the market place in the imagination of the neo-metro-sexual socialists in the District of Columbia, New York City, Boston and Chris Matthew’s circle of friends.

    Build more efficient light trucks because American’s need and buy them. Make the Camaros Challengers and ‘Stangs smaller volume, higher margin products because Americans still want to dream about and own their kind of sports car (but you’d better understand that they won’t save the company). I wonder: The original pony-car drivers are in their 50’s and 60’s. Would there be this new generation of Pony cars if there were no Viagra?

    Finally, make better marketing decisions – e.g. don’t design and build a worthy competitor to the Camry and Accord and give it a name that brands it as the same old 25-years of mediocrity that is “Malibu” (apologies to my friends on the beach in SoCal).

    The post-script here is that the evident fascination with Vida Guerra’s nether region among SpeedTV’s cognoscenti illustrates the fatal American flaw: “Bigger, bigger, bigger!” Until sheer mass causes catastrophic collapse.

  • avatar
    bluecon

    Building and selling autos will never save them.

    There best hope at this point is the new Obama administration and the Dem controlled House and Senate. Likely they will just continue to throw money at them until they run out of money.

    US bankruptcy next year? We need a USA government bankruptcy watch series.

  • avatar
    Pch101

    Basically, the article makes sense.

    The article is suggesting that the 2.8 do exactly what they are already doing, which obviously hasn’t been working.

    Obviously, muscle cars and pickup trucks are not a formula for success, otherwise they’d be rolling in dough.

    It makes no sense whatsoever to pretend that the Camaro or Silverado are going to save General Motors, particularly given the decline of the truck market. Frankly, it’s one of the most idiotic things that I’ve read in quite awhile, but given the Faux News source, that’s not surprising.

  • avatar
    michaelC

    Look, the problem with this ‘strategy’ is obvious. It means the D3 become specialty manufacturers and give up on 50% of the US market, and probably 80% of the world market,

    It may not be a bad profit-maximizing strategy, but it means the US auto industry becomes half its _current_ size. Conventional wisdom for the last twenty years is that auto manufacturers need global volume to survive. Even now it seems likely there will be consolidation to six or so groups.

    As most commentators have noted (in effect) the Fox News ‘analysis’ is silly because it is not a strategy for long term survival. If any Detroit manufacturers will live on as an independent company, they _must_ develop mass market cars that compete on the world stage. Success on the coasts of the US would be a good start.

  • avatar
    Blobinski

    How about Detroit looks up from the government teat and looks around the global market to see what people are doing in similiar ecomomies that are undergoing economic pressures like ours.

    I recently traveled to Estonia (NE Europe) where there is very little delineation in cars/trucks model lines. You have cars for moving people and small stuff and they have small 4 cylinder gas and diesel motors. You have hulking, simple trucks for hauling products, building materials and other things efficiently.

    Do you need a car, a minivan, a SUV and a Wagon in the same market segment to essentially do the same thing? Do you really need a short bed, quad cab, leather clad Caddy truck to haul stuff? The market will get more narrow and defined and it is the car company that builds cars well and with a good value that will be successful.

    Muscle cars and specialty hybrid vehicles are just PR in my opinion.

  • avatar
    Patrickj

    Fox News has something of a point about U.S. automakers appealing to core markets, but misses the need for efficiency in a declining economy.

    What about modern, competitive, Ranger-sized compact pickups? RWD sedans and coupes light enough for enjoyable performance with four-cylinder engines?

    If they get out of their own way with a sub-two liter turbo four, they might even export some of them.

  • avatar
    anoldbikeguy

    I don’t agree with the Fox News viewpoint on many things, but then I don’t agree with the prevailing editorial slant on this site on most things.

    Pickups are necessary and are the top selling vehicles right now. The new ones are selling without the kind of discounts that were there on the previous models, thus are profitable. Lets see – highest sellers in the market, selling at a profit? Makes sense to me.

    Halo cars – does everyone who goes into a Toyota dealer to see what all the hoopla is about the Prius buy one? I seriously doubt it. Maybe then end up in a Corolla while they are there – they are in the store to see the Prius, see that it doesn’t make economic sense to them, so well, while I am here I may as well look at what else they have.

    Total sales of the Camaro/Mustang/Challenger might not be huge, but they should be profitable. And – as with Toyota, while someone is there looking at these and decides, just not roomy enough/what about using it in the winter/how much will insurance cost for this, then looks at a Fusion/Malibu (not sure where this goes with Chrysler) and decides that – Wow that is really well put together, gets class leading fuel economy and ends up with one of these. As noted above, marketing 101, folks!

    And the other point about more fuel efficiency, all have already made many changes to get improved fuel efficiency throughout their vehicle lines, from the mid-size cars to the pickups/sport utes – yes Virginia, even people who need one of these consider fuel efficiency. When compared to Toyota, Nissan and Honda, GM and Ford and at least in pickups, Chrysler lead in these segments, often substantially if you look at the percentage advantage. And they do already and have for some time offer cylinder deactivation, so are not ‘lagging’ here either.

    So let’s see – their mid-size cars and trucks/SUV’s are class leading in quality ratings, fuel economy and reviews by enthusiast publications? Check.

    Their compact/subcompacts are in most cases tied in fuel economy, but lack in perceived quality?
    Check.

    Are they doing something about that? Yep, see new Focus/Fiesta, Cruze. A little late to the party for some of us? Sure, but until very recently, these segments were low or no margin for domestic OEM’s – typical buyers looking in these segments were not interested in loaded up examples and the domestic OEM’s did not have a business climate that offered them profit potential without lots of options being added.

    I am not a domestic lover or a foreign hater, but balance in discussions is more valuable than the same old oft repeated rhetoric.

    What about the often repeated misconception that ‘Chapter 11 is the solution’ Sorry, Robert et al, – Not so much – it does not get rid of the union as so many of you want to believe. It
    does make it extremely likely that hundreds of thousands of jobs go away at the suppliers! They are hurting right now with the reduced volumes – capital expenditures (manufacturing plants, machines, etc.) have to be paid for over time and significantly reduced volumes severely hurt their cash flow to allow them to continue to make payments, which is where most are now. Add in losing receivables for the previous 2-3 months (every OEM, including the ‘anointed and worshipped ones’) makes payment after receiving their parts – and now suppliers who have been scraping by can’t keep up their payments to their suppliers, employees, etc.

    Or do you have some special understanding of economics that prevents this from happening that you can explain to me?

    One last point, before my drubbing begins – why do you ignore what the Japanese OEM’s are trying to do right now regarding demanding that their government de-value the Yen, because having it float higher against other currencies is causing them to suffer losses? Why was it OK for years to have it the other way around, so that when they brought Euros and Dollars home they added up to huge cost advantages per vehicle for them in profitability? This was one of the many shortcomings of our illustrious boys and girls in Washington who set economic policy, who have now gone well beyond that and allowed Wall Street to trash our economy. But make no mistake about it, allowing a major industry to be taken advantage of via their home coutries blatant currency manipulations was a serious contributor to where our domestic OEM’s are now – by all means not the only one, but come on – every OEM in the world has made vehicles with blatant shortcomings, even the ‘annointed and worshipped’ Toyota and Honda. Get over it and lets discuss real issues without the anti domestic OEM bias. Who knows, you might like it.

  • avatar
    ttacgreg

    Get your news from TV ? Enjoy your brainwashing! The delivery slow, the subject is selected for you, and the advertisements ask you to assume a grade school mentality. Reading news from diverse sources across the planet on the internet is a far better option. 20 seconds of reading can convey as much information to you as 20 minutes of TV “news”.
    Do you still buy into the “liberal vs conservative” paradigm? Again, enjoy your brainwashing! Dogmatic arguments and creative derisive name calling are hardly the stuff of reasoned, rational, and intelligent debate, and prevent and constructive actions moving the country forward.
    Perhaps TTAC can start a new side series titled USA Deathwatch. First installment titled “ignorance, arrogance, greed, denial” Second installment, crunch the numbers in terms of debts, productivity, interest rates, dollar strength,the whole economic picture, just like you have done with GM. I’ll bet it all adds up to we have lived unsustainably for decades, deferring the reckoning to the future, but hello! the future is here at last. The bill is due. It seems I do see signs of Americans waking up, it is just too bad they had to be kicked in the head to do so.
    As to GM and ChryCo? Doomed. Give it up. Just what products do they have planned that stands any chance of commercial success? Why have government subsidized inferior quality inferior engineered vehicles? How about merging them and renaming them “Socialist Motor’s Company”?
    Ford? Time will tell it seems, they seem to have the best grip on reality of the three.

  • avatar
    Pch101

    Halo cars – does everyone who goes into a Toyota dealer to see what all the hoopla is about the Prius buy one? I seriously doubt it.

    I believe that what you fail to recognize is that GM and Chrysler are not even playing in the same ballpark as Toyota or Honda.

    For one, the Prius is not just a “halo car”, it outsells most of the cars in GM’s lineup. It is almost certainly profitable on its own.

    For another, the Prius enhances the images of the other vehicles. It builds confidence in vehicles like the Camry and Corolla.

    In contrast, the Corvette is not helping to sell Cobalts. If anything, the Corvette reminds everyone that GM’s capabilities are limited to 8-cylinder cars, not practical grocery haulers.

    It frankly shocks me that even conspicuous taxpayer bailouts haven’t awakened the fans to the basic business realities at work here. Even hitting bottom hasn’t done the trick. If begging for billions of dollars hasn’t made it clear that something is terribly wrong, I don’t know what else it’s going to take.

  • avatar
    Blobinski

    anoldbikeguy – I enjoyed reading your post. Indeed the situation is complex. You are right, there are several issues here. There are a couple that I disagree with.

    The Yen and the Japanese carmakers and their supposed tinkering with the YEN valuation. I have been involved with Japanese companies for many years and the Japanese investment structure is incredibley complicated with banks, airlines, industrial manufacturers, automakers all investing with eachother. Messing with the Yen doesn’t make sense in the long run and that is usually what they are looking at – the long run.

    Secondly, you stated that the trucks and mid-size domestics are class leading in several areas and the small cars lead in fuel ecomony. My bet is that salvation of the Big 3 does not lay at the feet of cars like the Cobalt XFE (totally stripped model) or the Hybrid Tahoe.

  • avatar
    Pch101

    Messing with the Yen doesn’t make sense in the long run

    To be blunt, those who complain about currency manipulation don’t know what they’re talking about.

    The yen has quadrupled in value in the last 30 years. Obviously, the Japanese have done a miserable job of manipulating their currency if that’s what they are trying to do.

    Undoubtedly, the Japanese try to maintain a weak yen policy, as Japan has an export-based economy. But the free market ultimately determines the value of a currency, and the yen has gained substantially in value over the long run, more than any other major currency on the planet.

    In contrast, the US has typically tried to maintain a strong dollar, because that attracts foreign investment and lowers the price of imported goods such as oil. That is also a self-serving policy, but it can only be managed so much

    No country can manipulate the value of a currency. No one who understands foreign exchange could possibly believe that nonsense.

  • avatar
    jnik

    They left out road hugging weight!

  • avatar
    reclusive_in_nature

    I bet if someone on CNN or MSNBC had made this piece people would be lined up lips puckered ready to kiss ass and agree. I agree with this fully. The reason people aren’t buying detroit muscle and trucks is because the cost. The models people REALLY want to buy (higher end V8 versions) cost upwards to $30,000 to buy plus the cost of gasoline. I guarantee you if Detroit made a vehicle capable of 0-60 times in the 5 second range at a price of about $15,000 they’d sell like hot cakes. Contrary to certain people’s wishes (you know who you are) America isn’t turning into a bunch of pussies. Most everyone wants larger or faster vehicles. They just can’t afford them.

  • avatar
    Pch101

    I guarantee you if Detroit made a vehicle capable of 0-60 times in the 5 second range at a price of about $15,000 they’d sell like hot cakes.

    I’m sure that if somebody could sell a ham sandwich for a nickel, they’d outsell everyone by a wide margin. The problem with that, of course, is that nobody could sell at that price and make a profit.

    If Detroit has to mark down everything like K Mart just to generate volume, then that’s a serious problem, particularly when their competition can charge more.

  • avatar
    lw

    Pch101:

    You point out THE primary issue facing the industry. Overcapacity.

    A manufacturer in an industry with overcapacity can’t do anything right. Just look at GM. Every single car they give up in market share hurts because they lose more not making the car than they do selling the car at a loss.

    How many cars could these factories make? I’m going to guess full production from all manufactures would take us near 30 Million units.

    Now how many developed parts of the world have a shortage of cars?

    Do you know any families that have less than 2 cars?

    Until the manufacturing capacity comes inline with real demand (not credit bubble induced hysteria) it’s all about losing the least amount of money and staying in business until the other guy goes Ch. 7.

    Another clue.. When GM shuts down a plant, does a competitor try to buy it?

  • avatar
    Landcrusher

    I would say that Fox news is no more Faux than CNN or any other news outlet. I really don’t get it. First of all O’Reilly is NOT news. He isn’t supposed to be news, any more than the Daly Show is news. OTOH, what about Obermeier or Blitzer or the PBS nutbag I can’t think of right now? I suppose you would rather watch NBC blow up trucks?
    Fox simply has all the problems of the rest of the MSM with a conservative, rather than liberal spin. I see through both of them, only I am less irritated by the conservative spin than the liberal spin.
    Lastly, I don’t get the impression that Murdoch is conservative himself. I wasted two minutes watching Outfoxed before the BS got too thick. If you believe that rich people are evil, and that letting one own a news outlet is dangerous, then suffer in silence or catch them red handed.
    I have yet to see any evidence that Fox is any worse than the rest when it comes to getting the story straight. What I see is those who don’t like them repeating misleading rants all over the place until they have become true to the gullible.

  • avatar
    Landcrusher

    Dang, back to the topic at hand…

    Here is an idea. How about we let the folks at the car companies build what they think is profitable, and let them sink or swim on their own? When did that become so problematic? You place your bets, and you take your chances.
    I know one thing for sure, if they take the counsel of a news channel, or even us, they are still responsible for the results.

  • avatar
    Pch101

    I have yet to see any evidence that Fox is any worse than the rest when it comes to getting the story straight.

    I could go on at length about how lousy Fox is, on many levels. But as this is a car forum, and not a politics board, I’ll keep this limited to this particular article.

    Fox is appealing to an America First, conservative audience. This “analysis” is saying what those people want to hear — America is just fine and fuel economy doesn’t matter all that much.

    That political agenda causes them to avoid addressing basic business questions, such as: How many Camaros would GM need to sell for it to be profitable? What is the likelihood of hitting that sales target, and how much would those profits contribute to the bottom line?

    Here’s another more obvious question: If trucks were such an obvious source of financial success, then why was GM losing gobs of money even when the truck market was still strong?

    I guess that the writer of the article didn’t know how to work a spreadsheet, because five minutes devoted to looking at the numbers will tell you that these alleged strategies provide no workable answer. If these were good ideas, they would have worked before the credit crunch, because this is just a continuation of what they were doing before.

  • avatar
    KixStart

    reclusive_in_nature: “I guarantee you if Detroit made a vehicle capable of 0-60 times in the 5 second range at a price of about $15,000 they’d sell like hot cakes.”
    They can probably do that. Something the size of a Cobalt with a large V8 engine would work. Of course, there’d be little room for passengers, the fuel economy of a Malibu V6, probably no air in the base price and some other drawbacks, so it’s not clear who would want this.

    reclusive_in_nature: “I bet if someone on CNN or MSNBC had made this piece people would be lined up lips puckered ready to kiss ass and agree.”

    You should read what’s actually here… there’s no support for your insulting assertion and there are varying levels of agreement with certain aspects of what Fox proposes but many have looked this situation over in the past and concluded that a plan such as Fox’s (which is, in fact, what Detroit has been doing for quite a while) is doomed to failure. CNN, the NYT or the Bongo-Bongo Shopper’s Guide… wouldn’t matter. The “plan” proposed by Fox is a poor one.

    Something I’d overlooked in my earlier rant… “American Muscle?” One example of that would be the Monte Carlo and Monte Carlo SS. Discontinued. Why? Low sales. “American Muscle” has fallen out of favor in America.

  • avatar
    Adonis

    The American car makers are struggling for many reasons, but at least in General Motors’ case, it seems they focus on the wrong segments.

    Let’s be honest here. Though many pistonheads would love to buy a Lotus Elise or Porsche or Corvette or Evo or whatever impractical go-fast, zoomy, fun-to-drive car they could get their hands on, most people still get staid sedans. That’s because they need to have a practical vehicle that won’t break down and can carry at least a few people. Domestic automakers seem to have given up on that market, or put their ‘B’ team on that car.

    They’ve ceded the segments that sell the most cars almost completely. Where is their -good- small car, and -good- midsize car? Don’t tell me the Cobalt was better than the Civic or Mazda3, because it wasn’t.

    General Motors seems to get stuck on emotions rather than logistics. Case in point: The Corvette is a world-beating, astoundingly good car, it really is. It should be, there’s millions of dollars of R&D into that thing, and there has been for years and years. But, GM can only sell ten or twenty thousand of those a year.

    Meanwhile, the Impala is mediocre. Why is their mid-size car so crappy when that’s what most people buy?

    Toyota doesn’t have one high-end sports car and they haven’t had one since they killed the Supra in the 90’s. Why’d they kill it? Not enough sales. They were wasting their money. To tell the truth, for all the talk and magazine articles and everything, the demographic that will actually buy a sports car is pretty small.

    General Motors needs to look at the numbers for once, and cut their sportscars and make good sedans and small cars.

  • avatar
    davey49

    We need a 100% tax on all cars sold by manufacturers that do not have headquarters in the United States.
    adonis- Saturn Astra, Chevy Malibu, Chevy Traverse, Saturn Vue
    Tahoe, Silverado. All tops or very competitive in their segments.
    Why focus on just the bad stuff?

  • avatar
    ruckover

    ” . . . people still blame the Great Depression on Hoover, though FDR screwed the pooch repeatedly by prolonging and worsening it.”

    I don’t mean to continue a non-car point to this topic, but I am amazed at this line of thinking. While Hoover certainly did not cause the great depression, he certainly did little (nothing?) to end it. Roosevelt did not end it, but claiming that he prolonged and worsened it seems a bit over-stated. As has been pointed out by Keynesian economists, it was only when FDR tried to balance the budget that there was a decline in economic growth in his administration.

  • avatar
    Pch101

    We need a 100% tax on all cars sold by manufacturers that do not have headquarters in the United States.

    Why?

  • avatar
    Luther

    2.801 needs to sell “something” that costs them nothing to produce yet will sell a million units at $20K each to willing buyers…Then they might have a chance…I doubt it though.

    I would have more respect for Rick and Bob if they got caught by the FBI in a drug sting like Delorean rather than beg politicians to steal from me.

  • avatar
    mr_min

    @ PeteMoran
    No Bait, & yes I have driven the mechanically brilliant Supra & Celica GT4.
    But… where is/was halo on the brand, it was non existent. They were also boring to look at.

    My point is that Halo is important, how can you not think BMW are great because of the M3 or Nissan because of the Skyline/GTR and so on.
    There are going to be some buyers who think there is a little bit of Corvette DNA in their Aveo (Ok maybe a bit of a far stretch, but you get the point)

    Try talking to non car people (ie people who consider cars to be an appliance) about brand image, its surprising what people perceive.

  • avatar
    Landcrusher

    PCH,

    Keeping it short, as you have pointed out, the politics has been getting long.

    We could all go about what’s wrong with ALL the networks on so many levels. That is my point.

    The views you just expressed are similar to those I have with EVERY news network. Everyone I know thinks that the press does a decent job except for on the subjects where they know better. Whatever you know well, you will find the press does a lousy job of reporting it. That’s because they do a lousy job on almost everything, but we don’t know it because we can’t all know everything.

    As for why they weren’t making money when they were selling so many SUV’s and trucks – CAFE. Besides that, they can’t show much profit or the unions will grab for it. Therefore, they squander or hide it as best they can.

    Okay, that was short for me. :)

  • avatar
    PeteMoran

    @ mr_min

    I respectfully suggest you’re mixing up marketing with engineering excellence and whether or not a company chooses to connect the two.

    As someone who works with a large team of marketing strategists, the “halo” idea has very limited, if any, effect.

    Differentiating your soap product at many levels is the only game in town. Our people say the GT-R is a differentiation example, while BMW have built the M3 into a brand requirement, but use it little in their direct marketing efforts.

    Try talking to non car people (ie people who consider cars to be an appliance) about brand image, its surprising what people perceive.

    Yes, we do this a lot in our company. On expensive items like cars, quality perception above all else, is always first, causing people to select their brand (if not already captive), usually before the item.

    If you wonder why the road back for GM/Chrysler is near impossible with the buying public and for some fun check this out;

    Chevrolet brand association

    (Scroll a bit for the biggest/most frequent Chevy words “CRAP” “CHEAP”). If you’re wondering the Toyota version has “QUALITY”, while the BMW version has “FAST” “PERFORMANCE” and “ASSHOLE”.

  • avatar
    kamm

    “Landcrusher :
    January 2nd, 2009 at 2:44 pm

    I would say that Fox news is no more Faux than CNN or any other news outlet. I really don’t get it. First of all O’Reilly is NOT news. He isn’t supposed to be news, any more than the Daly Show is news. OTOH, what about Obermeier or Blitzer or the PBS nutbag I can’t think of right now? I suppose you would rather watch NBC blow up trucks?
    Fox simply has all the problems of the rest of the MSM with a conservative, rather than liberal spin. I see through both of them, only I am less irritated by the conservative spin than the liberal spin.
    Lastly, I don’t get the impression that Murdoch is conservative himself. I wasted two minutes watching Outfoxed before the BS got too thick. If you believe that rich people are evil, and that letting one own a news outlet is dangerous, then suffer in silence or catch them red handed.
    I have yet to see any evidence that Fox is any worse than the rest when it comes to getting the story straight. What I see is those who don’t like them repeating misleading rants all over the place until they have become true to the gullible.”

    Errr, pal, this post shows you obviously can’t see through a glass window, let alone FauxNews or rich people, stop fooling yourself.

    Read some books from Soros, his thoughts and predictions about open society are coming alive every day – you might even get a grasp on conservativism vs FauxNews and their ilks.

  • avatar
    Bridge2far

    “I believe that what you fail to recognize is that GM and Chrysler are not even playing in the same ballpark as Toyota or Honda.”

    You are right. GM still outsells Toyota and absolutely dwarfs Honda. Same ballpark…poppycock.

  • avatar
    PeteMoran

    @ Bridge2far

    You are right. GM still outsells Toyota and absolutely dwarfs Honda. Same ballpark…poppycock.

    I can’t think who posted it, but it was hilarious;

    “We’re losing money on every sale, but make up for it in volume.” Old Guy Ben was that you??

  • avatar
    kamm

    “Ronnie Schreiber:

    OTOH, people still blame the Great Depression on Hoover, though FDR screwed the pooch repeatedly by prolonging and worsening it.”

    Bravo – this was the most hilarious post tonight.
    Truly priceless, just like FauxNews’ crapola about anything.

  • avatar
    kamm

    “Bridge2far :

    You are right. GM still outsells Toyota and absolutely dwarfs Honda. Same ballpark…poppycock.”

    Ummm are you joking?
    Toyota’s just about to post its FIRST LOSS IN 71 YEARS.

  • avatar
    Pch101

    GM still outsells Toyota

    For one, you’re going to find that 2008 is the year when this is no longer true.

    For another, when the only way for GM to generate those sales is to heavily discount the cars and lose money, then it’s nothing to brag about.

    It’s about quality, not quantity. GM would be filing bankruptcy were it not for government handouts. If that isn’t enough of a wake up call, how much more is it going to take?

  • avatar
    davey49

    PCH101- to force people to only buy American cars.
    The Prius still might not be profitable.

  • avatar
    Pch101

    force people to only buy American cars.

    You say this as if that’s a good thing. So now you want the government to play bully and shove things that we don’t want down our throats?

    No thanks. Here’s a better idea — get Detroit to build vehicles that people want, and then maybe people will be happy to buy them. Until then, suffer in silence, because companies that don’t make consumers happy deserve to lose.

    In any case, such a proposal would violate the WTO. It would also cause other nations to retaliate, which as we learned during the 1930’s, would only hurt the US economy.

  • avatar
    PeteMoran

    @ davey49

    The Prius still might not be profitable.

    Toyota have claimed the second generation design changes and subsequent volume made the Prius profitable since around 2002 onward.

    Other hybrid models are also profitable.

  • avatar
    Bridge2far

    “Read some books from Soros, ”
    Now THAT is the most hilarious post of all! Hands down! Winner! LMAO!
    MoveOn.org, ACORN, Act Ruckus Society, Lynne Stewart. What a POS

  • avatar
    kamm

    “Bridge2far :
    January 3rd, 2009 at 7:23 pm

    “Read some books from Soros, ”
    Now THAT is the most hilarious post of all! Hands down! Winner! LMAO!
    MoveOn.org, ACORN, Act Ruckus Society, Lynne Stewart. What a POS”

    Seeing your truly hilarious post about GM outselling Toyota I shouldn’t be surprised that you’re like very old and/or very stupid people (aka bums): only your associative arrays work now thus no substantial new material can be sent or retrieved from your brain, no logic, no changes nothing…

    …WTF does your erratic mumblings have to do with Soros’ books about democracy and open society? Or even his just-turned-out-to-be-true predictions about financial markets? Unlike you he DID prove he can make money, he can outsmart loudmouthed market “analysts” (total BS job/profession), he DID change autocratic/dictatorial regimes and turned them into parliamentarian democracies (or at least they’re on the right way), he DID put his money where his mouth is – who are you and what is this moronic reply, may I ask?

    I know it’s always hard to explain (I noticed that bums are always in great pain when they have to reason their purely gut-based, deep-rooted, primitive grudging hatred) but even despite your obvious shortcomings in all things logical (GM vs Toyota) I am STILL willing to give you a chance to explain yourself here…

  • avatar
    Landcrusher

    kamm,
    George Soros is good at manipulating currency. He should stick to that, but try to do it with the social conscience he claims to have grown. IMO, his new goal is manipulating our entire country, and any others he can on the way. The real con is that he IS the manipulative rich guy pulling strings and keeping the little guys down, but the left adores him. I can’t think of a conservative equivalent to the man.

    Your observation about me could use some supporting evidence, or you could try to point out where I made an error in my argument. Instead, your post is the logical equivalent of “You are a fool, and you are wrong.”

    If you actually READ my post with less of a bias of your own, you would have caught on to this part: “Fox simply has all the problems of the rest of the MSM with a conservative, rather than liberal spin.” Restated, that means they suck with a conservative bias rather than a liberal one. In other words, I can see through windows, and I know and see through plenty of rich folk, but can you think your way out of a paper bag?

  • avatar
    Bridge2far

    Calling himself a philanthropist, billionaire George Soros’ role is to tighten the ideological stranglehold of globalization and the New World Order while promoting his own financial gain. Soros’ commercial and “philanthropic” operations are clandestine, contradictory and coactive. And as far as his economic activities are concerned, by his own admission, he is without conscience; a capitalist who functions with absolute amorality.

  • avatar
    kamm

    “Landcrusher :
    January 3rd, 2009 at 11:14 pm

    kamm,
    George Soros is good at manipulating currency.

    You’re confused: he was *shorting* the pound because it was OVERVALUED. If you believe anything close to a free market then you know it was the RIGHT THING TO DO.
    Same thing goes for the Malaysian crisis, the Russian crisis etc – all he did was exploiting national central banks’ and/or governments’ arrogance and stupidity.


    ” He should stick to that, but try to do it with the social conscience he claims to have grown.”

    He never claimed anything to have “grown” – you obviously don’t know jack about him or else you would know he’s advocated quite socialist (OMG! The S-word! FauxNews’ end-of-the-world alarm just went off!!) points for long years now.
    In essence he says there are certain roles market cannot fulfill, certain services that cannot be operated on market-based principles, fully or partially but the government must take care of it, in return for the power and taxes it gets form the people (e.g. police, fire depts, *healthcare* etc.)
    All this is only part of his Open Society idea which is based on *individual* *freedom* – what is your problem with that?
    Perhaps you don’t like the fact that it would mean exposing lies and illegal acts of governments and parties?


    ” IMO, his new goal is manipulating our entire country, and any others he can on the way. The real con is that he IS the manipulative rich guy pulling strings and keeping the little guys down, but the left adores him. I can’t think of a conservative equivalent to the man. ”

    Oh yeah, suuure: that’s why he financed 5-6 regime changes out of HIS pocket, gaining nothing but hatred in most cases in the process, right?
    First was Hungary, his – and my – native country, he spent BILLIONS to establish free thinking, he financed several of today’s younger (~50y) politicians’ trips to the US and Oxford – all whom now he can count as enemies…
    The list goes on: he financed the Serbian democratic movements (mainly Otpor) against Milosevic’s police state, he brought down the post-Soviet pseudo-democratic dictatorial regime in Ukraine (aka Orange Revolution, led by Pora), in Sevarnadze’s “personal country” Georgia (mainly financing Kmara), Kyrgyzystan etc.

    WTF do you think, why did today’s last Stalinist ruler, Belarus “president” Lukashenko expell the Soros Foundation years ago?
    Because he KNOWS that OPEN SOCIETY EMPOWERS THE PEOPLE and kills dictators.


    “Your observation about me could use some supporting evidence, or you could try to point out where I made an error in my argument. Instead, your post is the logical equivalent of “You are a fool, and you are wrong.””

    It’s always funny to read these silly-illogical fluffs, dreamed up some badly educated (LIberty University et al, anyone? :D), overpaid right-wing nutjob moutpiece and presented by some ill-informed bystander in such a “confident” manner and then hit them in the face with FACTS, only to leave you speechless or throwing around empty cliches – like you just did, accusing me preemptively, right… :p

    “If you actually READ my post with less of a bias of your own, you would have caught on to this part: “Fox simply has all the problems of the rest of the MSM with a conservative, rather than liberal spin.” Restated, that means they suck with a conservative bias rather than a liberal one. In other words, I can see through windows, and I know and see through plenty of rich folk, but can you think your way out of a paper bag?”

    I did read it and I found it preposterous to claim that FauxNews has resemblance to any half-decent news network (NBC, CBS, CNN) – don’t try to sell me FauxNews’ sheer lies and primitive propaganda-style under some false, fake even-handedness, please.
    Look, I grew up under Communism, I can smell BS FAR AWAY, from lot further than any of you will ever – and FauxNews is EXACTLY like the Commie state TV was in Hungary in mid-80 except that was a lot less agressive, way more toned-down, they actually didn’t try to say things that were outrageously-obviously false while Faux do it regularly under the moniker ‘opinion’ (via Bill’O’Falafel etc).
    Rest of the news pack is also laughable, puny and useless etc yes – but FauxNews is a completely different level, a magnitude lower quality than any other news service (including the totally corrupt, lame AP).

  • avatar
    kamm

    “Bridge2far :
    January 3rd, 2009 at 11:59 pm

    Calling himself a philanthropist, billionaire George Soros’ role is to tighten the ideological stranglehold of globalization and the New World Order while promoting his own financial gain. Soros’ commercial and “philanthropic” operations are clandestine, contradictory and coactive. And as far as his economic activities are concerned, by his own admission, he is without conscience; a capitalist who functions with absolute amorality.”

    WHatever. Make sure you don’t sleep in your tinfoil hat – it’s quite a lot of work to fold another one when you wake up next morning…

  • avatar
    Landcrusher

    Once again, you react to a perfectly rational rebuke with “you are wrong, I am right, you are [insert series of favorite labels applied to anyone not in the nutbag left].”

    Facts are inconsequential if you cannot learn to form them into a coherent argument, or apply them in a manner which actually contradicts the statements of another.

  • avatar
    KixStart

    mr_min: “My point is that Halo is important, how can you not think BMW are great because of the M3 or Nissan because of the Skyline/GTR and so on.
    There are going to be some buyers who think there is a little bit of Corvette DNA in their Aveo (Ok maybe a bit of a far stretch, but you get the point)”

    I doubt it. I test-drove a decade-old BMW not too long ago. It felt like a Bimmer, not like a Daewoo.

    If you’re not in the market for a ‘Vette, the ‘Vette in the showroom is simply something to admire when you’re not being actively hounded to buy the Aveo.

    Nothing in “Halo Theory” explains how Toyota and Honda make money. There was close to zero market awareness of the Supra and the Celica probably didn’t get as much attention as the Camaro at any point in its life. Toyota cancelled the Celica altogether and life goes on. It’s doubtful the Prius has an effect on Camry buyers, either, except as further proof that Toyota knows how to build supremely reliable cars.

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