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Honda moved 101,029 units last month as sales declined 25.3 percent compared to April 2008. Truck sales led declines, dropping 36.3 percent while car sales fell only 18.2 percent. Insight sales fell well short of Prius at 2,019 units, although Accord (-15.6 percent), Civic (-23.2 percent) and Fit (-30.3 percent) fared better by percentage than their Toyota competitors. Acura saw a 32.3 percent fall in sales, with the TSX (-6.6 percent) helping and the RL (-64 percent) and RDX (-55.7) hurting. Element and Ridgeline contributed the most to truck sales declines, logging 65.6 and 71.5 percent declines, respectively.
14 Comments on “Honda April Sales Drop 25.3 Percent...”
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Interesting. Hyundai and Honda appear to be taking some share from Toyota.
I think the Accord is the top selling vehicle in April.F150 second. Accord and Civic easily outsold Camry and Corolla.
I think its because the Accord, Civic, and Fit really are better cars than the Camry, Corolla, and Yaris.
Especiallyt he Civic vs Corolla and Fit vs Yaris comparisons, both of those leave Toyota gasping.
Among the larger car makers, Honda was the last to decline and first to recover.
I wonder how many employees American Honda has on layoff (paid or otherwise)? And what percentage of factory capacity they’re using? They did just open a new Civic plant.
They don’t have any permament employees off that I’ve heard of (and their Tier 1 suppliers are still running), some of the smaller parts are being sourced through Japan because a few smaller sub-contractors (big three centered) have closed shop. They have reduced “temporary” employees to practically zero, and they’re extending the shutdown to two weeks this summer.
I’ll add this much, no one in their supply chain is hiring right now.
This is actually really “good” bad news. Honda didn’t dip til Sept last year, so they are only down 25% or so overall (market is at around 40% off the high point), most of the others were already taking it on the chin by this time last year, you really need to take away about 20% more to most to see how far they are from their peak.
Honda maybe down, but their reputation will keep them in the game for years to come. I just hope they get rid the design team that did the latest editions of the CR-V, Acura MDX, Pilot, and Acura TL. I own a Honda and think they do a great job, but most of the new Honda vehicles are ugly.
No doubt when the economy is strong again, Honda will be among the companies booming. If Chrysler and GM make it until the economy improves, they might still struggle if their product lines are still thought of as unreliable. I know GM has improved, Chrysler, well, not so much. I just do not understand how GM who shares a factory with Toyota cannot get up to Toyota levels of quality. Maybe in five years we will see what GM offers now really is on the level of Toyota, but based on the last ten years, they are not there yet.
That CEO has a lot of nerve standing in front of a corporate jet!
If you look at car sales (vs. vehicle sales which include trucks), Honda is very close to becoming #1 in sales in the US.
It is not a corporate jet the CEO is standing in front of. It is the pride of Honda. Their engineering capacity and guarded expertize allows them to build whatever they want- starting from a jet with their own engines, till a violin playing robot ASIMO. well done Honda, my deepest respect to your company. Not a single borrowed platform! What a beautiful and strong company!
Guys ,do you realize that this photo is a masterpiece, it is the only jet craft in the world where the manufacturer of the fuselage would be smart enough to build also their own engines and install them on their own aircraft! Honda didn`t go the cheap way and didn`t simply buy Allisson engines, they paid a high price for those 5 red letters on those engines.My deepest respect to them!
Ok, Honda, this one`s for you:)))
There is no dream you can not fetch,
The ravine is just indistinguished steps,
From which a pilot unfolds his wings in a stretch.
There is no time when a glory page you couldn`t dare;
I bow forward with a book of history,
So full of conquests, commenced in a dreamer`s glare.
And the sky dividing horizon`s an illusion,
Just a dwarf-sized line of doubt,
That one day will be erased by a dreamer`s solution.
( By Jurisb)
poohbah :
May 1st, 2009 at 7:40 pm
That CEO has a lot of nerve standing in front of a corporate jet!
I think it’s one of their products
Take note Government Motors and Crisis. This is what a real automotive company looks like. See, the public wants to purchase their products. Not hand you taxpayer money that you DO NOT deserve.
Sorry, my sarcasm didn’t come through on that post, just a joke.