By on May 4, 2009

With apologies to Monty Python, I had to blog this story just for the headline. Here’s the deal: North Texas Chevy dealers are inviting Metroplex-area license holders to test drive the new Chevy Traverse in exchange for a free one-hour session at any local Massage Envy clinic. “Who doesn’t need a moment away from the madness of everyday life?” Dallas/Fort Worth regional developer for Massage Envy clinics, Lance O’Pry, asked, more or less rhetorically.  “A Chevy Traverse test drive and a free Massage Envy massage are relaxing breaks in your routine.” Unless that is your routine. Anyway, let’s assume Mr. O’Pry [not shown] is sick of trying to explain the difference between genuine therapeutic massage and equally genuine but not as socially acceptable during symphony intermission schmoozing massage. But if we jettison the distinction, one wonders if there’s a business case to be made here linking extortion and new car sales. Just sayin’.

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