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TTAC Commentator bumpy ii is nothing if not persistent. When the member of TTAC’s Best and Brightest bumped into the most recent U.S. new car sales figures (June), he was determined to get all trendy on us. And so . . . Click here for a look back at the sales stats for every Toyota model back to January ’04. If another one of our OCD, I mean, B&B wants to share some statistical analysis, or put this into a more visual form, bring it on. As always, your editorial support is most appreciated. [farago@ttac.com] Next up: same thing, Old GM.
8 Comments on “Deep Data Dive on Toyota Sales from ’04 – ’09 (Updated In XLS Format)...”
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Maybe somebody fixed it, on my Wintel PC, it opened with OpenOffice.
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You know what would be cool? Some idea of the revenue. I was thinking that plugging in base prices would be enough but I don’t have historical base prices (or givebacks).
It would be interesting to see how the revenue mix changes over time.
It’s amazing how much better the Yaris sells compared to the nearly identical Echo.
Scion cannibalized a fair amount of Echo sales. The 1st gen xA and Xb were based upon the same platform, received more marketing love and offered a much better value proposition in the case of the xB.
I wanted to look at which models have been hit badly, so I compared Q2 2009 to Q2 2007 (last year was an aberration due to gas prices already). Take a look at the top losers:
* FJ Cruiser: -86.5%
* 4Runner: -82.0%
* SC430: -77.4%
* GS350: -73.5%
* LS460: -73.3%
* tC: -74.1%
* GX470: -67.7%
* Tundra: -66.9%
* Avalon: -58.6%
* Sienna: -51.2%
Yaris and RAV4 are the models keeping the numbers from being far worse — and they surely aren’t nearly as profitable. And can cars like SC430 and FJ Cruiser be profitable at all at these volumes?
th009 : And can cars like SC430 and FJ Cruiser be profitable at all at these volumes?
I doubt they are profitable myself, but at least the SC and 4Runner have an excuse for poor sales…They are old models which already met their lifetime sales goals .
Seems to me that Toyota could easily ax the FJ, GS, Avalon, and entire Scion lineup and they would hardly be missed.
Lots of interesting data here. Among other things, it shows what a stunning success the new IS models have been. Compared with the IS300, sales are night and day. They don’t seem to be cannibalizing ES sales (really, how could they?), so one might wonder if these are potential BMW/Infiniti buyers coming over to a brand they wouldn’t consider before. It’s also interesting to see the disconnect between enthusiasts, many of whom bemoaned the character lost during the transition from IS300 to IS250/350, and the actual buying public, who seem to find a great deal to like in the newer models.
Seems to me that Toyota could easily ax the FJ, GS, Avalon, and entire Scion lineup and they would hardly be missed.
I agree on this, save for the GS (which needs to fill a niche) and Scion (which needs a different direction.
There’s nothing really wrong with the GS per se, but like the Infiniti M it needs something to make it stand out a little more (and perhaps be a little less cramped). Even the Audi A6 has trouble getting traction in this market.
Scion really ought to go back to being a North American outlet for Daihatsu. There’s a market for cheap and weird that isn’t really float-able under the Toyota brand. The numbers will never be huge, but selling Copens, Materias (what the xB ought to be) Hijets (come on, wouldn’t that be awesome?) and Cuores in North America would better than just stealing sales from Toyota.
It’s amazing how much better the Yaris sells compared to the nearly identical Echo.
Probably because the Yaris (sedan) is a reasonable-looking car, unlike the bizarrely-proportioned Echo that’s pictured in this story.