“With this new brand manifesto campaign, we set out to reintroduce Scion to young, urban consumers by reinforcing the company’s unique position as an authentic brand that is all about creativity and individuality.”

Simon Needham of of Attik, creator of Scion’s new “Brand Manifesto” campaign. Which makes Scion look like that drunk guy at the party who’s met you three times but doesn’t remember. Just play along. Oh, you’re into big wheels and bodykits? How interesting. “Become one of us by becoming none of us?” How individual. On the other hand, at least Scion’s repetition is better than those NSFW hamsters.